All posts by Diane Holmes

3 Massive Goals for Writers (Move Over NaNoWriMo)

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Sometimes you need a massive goal, the kind that requires heroics and gives your life meaning. The kind that kickstarts your efforts and launches you to victory with immediate results.

November is National Novel Writing Month (NaNoWriMo), where you write a 50,000-word book in one month.

Nanowrimo2012

Polished?  Er, no. 

A messy first draft?  Hells yes.

In honor of this prime example of Massive Goal-ness, I bring you 3 equally massive goals you might not have considered… but you should!

1. Create a Writer’s Manifesto

Why?  It’s a rallying cry for your career, your passion, and your intent to succeed.

I first became aware of the awesomeness of modern manifestos when I read Chris Guillebeau’s Art of Non Conformity website

This, I thought, is what life can be like.  This is the power of words.

He’s added a second manifesto, and you can read them both here:

Want to read more about creating a manifesto?  Read these articles:

And check out Jeff Goin’s e-book: The Writers Manifesto.

TO BE CONTINUED,

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 3)

We freelance writers (including fiction writers) are largely in charge of our own marketing.  It’s up to us to answer all those “why hire us, why buy our work” questions.

This series explores winning strategies by using Free Our City as an example of awesome.

FOC Front Start Here:

  1. Be Bold.
  2. Use Structural Shorthand.
  3. Marry The Message With Skim-able Design.

FOC Page 2 FOC Page 3

4. Be Real.

No fake hype.

Nothing needs to be hyped as more wonderful (or more evil) than it actually is. We won’t believe you. We know better.  And we’ll hold it against you if you do this.

Seriously, is there such a thing as a “Universal Premier” for a TV show?  It’s a US show.  It’s probably just a “US Premier.” (And if it hasn’t aired yet, can it be “America’s Favorite Show This Season?”

On the other hand, being real will… Continue reading 7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 3)

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 2)

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

How Do You Get Your Reader or Client to Take Action?

You have a website, a brochure, a newsletter… but does it work?  Does it sell books?  Does it bring you clients?

Simply put, do your “longer” marketing materials make a difference?

“Free Our City” Does It Right

(And they have a much harder message than you do.)

Free Our City.  Non-profit.  Horrific topic (sex slavery).

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They need everyday people (who cringe at their topic) to take action.  And to do that, they have to get across a lot of information.  They must take a reader from 0 to 100 (not just 0 to 10).

Tough job.

Their mission?

As their back cover quote says: No, we are not satisfied and we will  not be satisfied until justice rolls down like water.” –Dr. Martin Luther King.

FOC BackThey use a 4-page, postcard-sized “booklet” to get this mission across and turn the reader into an activist, a bringer of justice.

This is marketing at its best, most useful, most hopeful.

It’s about the power of words to communicate.  And as freelance writers and fiction writers, you, too, need to harness this same power to communicate for your own business.

This isn’t about tag lines or jingles. This is about how to take a complicated message and share it with the world in a way that doesn’t disappear into the static.

If they can do it, so can you.

Last week, we looked at how they chose to (#1) own their message and( #2) use a tried and true structure to make it easy to digest.

There are 5 more things you can learn from Free Our City.

FOC Front

3. Marry The Message With Skim-able Design.

Continue reading 7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 2)

If You Hate Rough Drafts….

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Some writers dread starting a project. 

They’re a perfectionistic lot, refusing to be pleased with the  imperfect efforts known as DRAFTS.

Somehow, drafts feel like failure.

its all bad

Is This You?

Real Life Artist, Chloe, has an idea book.  That’s better than a rough-draft book, don’t you think?

Rough Draft Book = WRONG BAD EVIL WRITING (that is blood-smeared from my valiant and noble efforts to craft worthy prose)

Idea Book = BRILLIANT NOODLING AND GENIUS LEAPS OF GREATNESS (that are effortless, feel like recess, and taste like lollipops)

And this got me thinking about Catherine Tully’s write-from-the-gut first draft.

Writing in an all-out passion is the dream.  Some writers even do it on an on-going basis.

But many writers wrestle with first drafts and every draft after that:  the imperfect, necessary drafts.

So I’m going to suggest some solutions.

1)  Stop Failing.

Don’t continue to follow your writing process if it never works for you. (Or if it only worked for you once, 10 years ago.)

2)  What You Tell Yourself About Your Process Matters.

Figure out what you believe about your writing process and first drafts.  Make a list.  When you run out of ideas for your list, ask what you assume about your writing, what you fear, and what you want to force to be true.

Trust me, you’ve got some hinky ideas that are holding you back.  Some writers actually believe they are bad at writing first drafts.  Or can’t write more than 2 pages a day. Or can only write at home, in the evening, if no one else is home.

What you believe becomes true (and yet unhelpful) and will stop you from finding a solution.

3)  Speed Liberates.

Look at the speed of your writing.  Many writers write better when they’re forced to write fast (timed speed-sprints).  Better means easier, happier writing, and also all-around better writing.

4) Be a Detective.

Keeps tabs on your  process.

Watch for times when you start bogging down, when you hate what you’re writing, when you start resisting writing altogether.  What specifically is happening?  What course corrections work to turn it around?

  • Sometimes, when you start slowing down, hating the draft , you’re headed in the wrong direction.  It’s your gut instinct speaking up. 
  • Or maybe your creativity benefits from background music. 
  • Or maybe you just don’t write well after 45-minutes of hard focus, and you need a break.

5) Project vs. Process.

Not all projects are worth spending your life on.  They don’t keep your attention, much less engage your passion.  And working on a project you hate stops you from working on something that sings to you.

When you are hating a first draft, it’s crucial to know the difference between Wrong Project and Broken Process.  (PS  If your writing process is broken, all projects become the Wrong Project.)

BONUS:  Learn to be Imperfect.

Seriously.  If the problem is perfectionism, then learn how and when to be imperfect.  And learn why this is beneficial.

Here’s why I think it’s absolutely essential:

Trying things out is how you find your genius. 

That’s all drafting is.  Exploring the universe of what you could write.  Trying something, then something else.

Just to  see what’s possible. 

So instead of perfect, try to be possible.  Pretty much all great  inventions happened because someone tried something to see what was possible.

Possible is the new Black.

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

A Creativity Vitamin

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

stay creative

I was recently challenged to find 5 YouTube videos that make me laugh.  (Not just once.  But over and over.)

Now, don’t be asking why.

That only muddies my point, which is that it’s hard to find 5 reliably funny videos so that you can create a “funny library” that makes you laugh.

(A lot of stuff is only funny once.  Know what I mean?)

So, as a writer, I find myself wondering if there’s a “funny library” for creativity.  Could I create a go-to resource for genius, insight, and inspiration?

(Instantly, I realize want one, baaaaad.)

Anywho, here’s what I’ve come up with so far:

10 Awesome Videos On Idea Execution & The Creative Process

The folks at 99U have a pretty awesome Creativity Mission:

We focus on what happens after inspiration — researching the forces that truly push ideas to fruition.

Our profiles of proven idea makers, action-oriented tips, and annual conference are all designed to help you transform ideas from vision to reality.

Watch the videos and let me know your favorites!  Pretty good start, eh?

My Challenge to You

Start collecting your own sources of creative B12, articles or videos that you can go to over and over to put the zing in your mental chain reaction.

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words

 

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Not everything is a jingle.

Sometimes the message is a mouthful.  A conversation.  An mini-education.  Even a rant.

Then what?  How does marketing work when you need to give your reader/client a lot of information?

You can’t force them to listen.

Force someone to listen

For one thing, you’re not even there in person.  They’re looking at your words.  And baby, reading your words, your marketing material, is totally, 100% voluntary.

That, my friend, is your biggest hurdle.  Think it’s hard to gain “visibility” with a 5-second tag line?  Try holding a stranger mentally captive for 5 minutes so that you can get your long message across.

Big fun, that.

The Lesson

Yesterday I read a 5-minute marketing message by accident.

I was at Starbuck’s, and I ambled over to the bulletin board while I waited on my whole-milk latte. So, I’m here for coffee to go.  I’m not hoping to learn something or take notes.

On the bulletin board, I expected information about (a) garage bands and (b) manicures.  Instead, I read Free Our City’s marketing brochure.  4 pages long.  Front, back, two inside pages. On a topic I didn’t want to read about (sex slavery). 

And I read all 4 pages.

If Free Our City can get tender-hearted me to read on such a gruesome, appalling, heartbreaking topic, then they’re doing something right.  (And aren’t I just the type of person who should be their reader?)

Here’s what we can learn from Free Our City.

FOC Front

1. Be Bold.

Own your message. Get to the point. Lead with the bottom line or at least something that clues the reader in to the topic at hand.

Even if it’s a tough topic, dancing around it won’t help.  In the seconds or minutes that you try to ease into it, your reader has moved on to manicures.

We don’t want to be lured into messages.  We’re hip to all forms of marketing, so don’t toy around with us.

So I read the topic, saw that it was Sex Slavery in my own city, and I felt obligated to read more.  It’s my city for Pete’s sake!

Q,  What’s your bold message?  What message do you need to just go ahead and own?

2. Use Structural Shorthand.

When you frame your information in a format that is familiar, we know the rhythm of what’s ahead, PLUS we’re able to take it in bite-sized pieces.

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By using a Top 10 List, I was able to digest a whole lot of key information at a glance. In fact, with 10 items, there’s a subconscious test: Do you know all 10 things? 

That’s hard to resist

Examples of Structure Shorthand:

  • Top 10 Lists
  • Knock Knock / Who’s There?
  • Surveys
  • Questions / Answer
  • Definition Lists
  • FAQs (frequently asked questions)
  • Infographics
  • Timeline
  • Diary
  • Advice Column
  • Poem
  • Map
  • Interview
  • Artifact (real or fake)
  • Mind Map

Q.  How can you take the information you need to get across (for your freelance business? your novel? your blog post? a speaking opportunity?) and format it into an irresistible, easy-to-understand structure?

CONTINUED NEXT WEEK! 

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.