One of our recent comments mentioned not knowing how to address an editor when you don’t know the name. In the past, the short answer would be “do your homework” but this advice, while short and snarky, is a bit behind the times.
I’m discovering more and more websites which simply ask freelancers to send queries and story ideas to a general e-mail address. In some cases this might be specifically aimed at weeding out people who haven’t done their homework, but in others it’s a legit time-saving measure aimed at letting multiple editors handle a busy inbox.
My take on this is simple. If you don’t know the editor’s name, simply omit the salutation and get right into the body of your letter. When I have to do this, I try to be extra polite at the END of the letter just to show that I do have SOME social skills. It’s also a good idea to drop a reference or two to the publication’s recent material just to give the editor a hint that you’re actually familiar with the publication and aren’t firing blindly into the Internet looking for work.