John Updike’s Writing Wisdom (part II): Write Daily, Read What Excites You

by Erin Dalpini

Want to be happy? Do something every day, so says Gretchen Rubin, author of The Happiness Project, a bestselling book and popular blog.

It sounds pretty mundane, but according to Rubin, it works, and it can apply to any sort of habit—making the bed, working out, doing the dishes—do it every day and you might find “pleasure in the routine.” Getting into a daily habit, I think, is is a great way to keep from procrastinating doing something you know is good for you, but is hard to start doing–like flossing. Or in my case, writing. And writing query letters.

You see, I have a day job, which is actually writing-based, but outside of that job I find it sometimes incredibly difficult to motivate myself to get to work on a new project or, heaven forbid, just do some good old-fashioned free-writing or journaling.

In fact, inspired by Rubin, one of my New Year’s resolutions was to write daily.

Um . . . it’s March right? Still working on that.

… Continue Reading

The Devil Is In the Details

by Joe Wallace

Take a good look at the picture and try to figure out what’s wrong with it.

If you have trouble spotting it at first, don’t feel too badly–the image is so tiny you probably missed it the first time, but look again. Nobody in their right mind would actually put a full coffee cup ON their laptop the way this one is. It’s an invitation for disaster all right, and anybody with morning brain could easily knock over a cup of java–especially where THIS one is placed.

Seems sort of dumb not only to put a coffee cup on a laptop, but then to take a PHOTO of it, to boot. Somebody thought this looked great, but didn’t think about the implications. (And before you ask, I’m the one who took that photo. On purpose. It amused me, but stupid things like this do before I’ve had enough caffeine.)

But it does prove a point—it’s easy to overlook something terribly obvious in the rush to get the goods. How many times have we ALL hit “send” on that e-mail before proofreading it? When you find out later that you dropped a “the” or mangled your recipient’s name, the rest of the day is spent kicking yourself until you’re too sore to sit.

I catch e-mail marketers out all the time. You know the ones–they’re trying very hard not to make their sales pitch read like a form letter, but they forget to snip out some crucial part of the e-mail they sent to the last poor schlub. Your “personalized” e-mail has somebody else’s information in it. Or just plain wrong info. “I’d love to help you promote your purple envelope business, Mrs. Wallace.”

Tee hee.

Then there’s the way you get burned when you’ve hit “reply”. Or rather, you THINK you’ve hit “reply”. Instead you hit “reply all”. Then you accidentally send that candid message about your crappy lunch break to someone you really didn’t intend to contact. Whoops.

I’ve made a fool of myself enough to teach myself a couple of tricks in this department.

1. I never hit “reply” anymore unless I’m able to reply to EVERYONE in the e-mail. I always initiate a new e-mail. Sounds obvious, but it’s not–otherwise we wouldn’t be having this conversation here and now.

2. I proofread my e-mails. This might seem excessively nitpicky, but now that it’s a habit and I do it with ALL e-mail, I tend not to send out things that have flaws, errors, unintended recipients and other not-ready-for-prime-time problems.

3. I walk away from e-mail for 10 minutes or so before replying to bad news, things that make me angry, or information that increases my work load. For me, the time away gives me a moment to think through everything.

4. I always re-read the last paragraph of everything I write one last time before I declare it finished and hit “send”. For some reason, people tend to forget tact most at the end of an e-mail. I like to catch that sort of thing when I can.

5. I try not to assume people know what I’m talking about or even remember conversations we’ve had about what I’m getting in touch for. It makes life so much easier to give a little road map (in a nice and tactful way) just in case.

6. I try to write e-mails and cover letters with the assumption that the reader hasn’t had any coffee yet.

Becoming a Writer

by Mike O’Mary

I am editing a book about creative writing. I’m very excited about it. It’s more of a “why” write, rather than a “how” to write. But in the process of talking about why write, the author sheds a lot of light on how to write, as well. I think it’s going to be a great book. I’ll tell you more about it as we get closer to publication later this year.

For now, I want to tell you about another book about writing. Editing this current manuscript prompted me to refer back to one of the first books I read about writing: Becoming a Writer by Dorothea Brande. If you are familiar with Brande’s book, you know the story…written in the 1930s by a woman whose teaching techniques incorporated right-brain thinking and transcendental meditation long before those concepts were popular…long before there were even names for those things! The book went out of print, but was brought back to life and light in 1981 with an introduction by John Gardner. The book is a treasure.

I said earlier that the book I am currently editing isn’t about how to write; it’s about why we write. Similarly, Becoming a Writer isn’t about how to write; it’s about how to be a writer. It’s very inspiring. If you’re not familiar with it, give it a read.

Another great book about writing is The Artist’s Way by Julia Cameron. But more on that book another day. In the meantime, I’m curious: what books do you turn to for inspiration or instruction or motivation when it comes to your writing?

Mike O’Mary is founding dreamer of Dream of Things, an independent book publisher currently accepting creative nonfiction stories for anthologies on 15 topics.

My Favorite Freelance Resources

by Joe Wallace

I have a set of unusual resources I like to use to keep pushing my freelance career forward. A lot of them are things I use to keep tabs on the next big thing, some of them are related to finding freelance jobs, and some of them are about the craft of writing. In no particular order, here are my favorite freelance resources:

Google. Not the search engine, which I use for research, but all the other features. I give my clients access to my work via Google Documents instead of e-mailing attachments, I use Google Alerts to keep me posted when people are reposting or otherwise discussing my writing, and I like to keep track of how my blogs are doing via Google Analytics.

Craigslist. I never use Craigslist to look for freelance work, but I do use it to look for deals on office equipment and other things I should be spending money on to further the business. Sometimes I use Craigslist to hunt for new advertisers for Freelance-Zone.com, too—a company advertising jobs for freelancers on Craigslist is one I probably want to get to know better.

Wired.com. Some people read Darren Rowse to take the pulse of the pro blog world, but I do my own research a bit differently. I like the info Darren Rowse puts out, but I find that information to be far more valuable when coupled with reportage coming from and intended for techies and word nerds not necessarily involved in the pro blogger side of things. Call it triangulation of information–I like to find the sweet spot in today’s fad-driven marketplace by using a combination of intel from a variety of sources.

Small, unknown blogs. There’s nothing more valuable to me than reading the perspective of a new freelancer, pro blogger, or other creative just starting out in the business. A fresh set of eyes on old problems often reveals plenty of new insight. When it doesn’t, you’ve had a good laugh.

Marketplace. I listen to American Public Media’s daily finance report on my Chicago NPR station, and in the two years it’s been quite valuable to be as a freelancer. Financial literacy as a self-employed creative–especially when you’re successful enough to worry about changing income tax brackets and other problems related to cash flow issues–is NOT an optional pursuit. If you want to be a successful freelancer, you have to be aware of your finances, the issues that affect them, even the ones that don’t seem to hit close to home–the collapse of Lehman Brothers, for example–but ultimately DO change the landscape for you as a self-employed business person.

I suppose I should throw a freelance gig-related resource in here. Part of the secret to my own personal freelance success has had much to do with networking, being creatively diverse, and not putting all my eggs in one basket. That’s one of the reasons why I’m a big believer in creative temp agencies like Artisan Creative. Creative temp and placement agencies are not for everyone–they don’t take all comers and your creative chops are only one part of the picture. But if you’re skilled, you’re a people person who can work as part of a team, and you bring an optimistic attitude to the table, a creative temp agency is a great addition to your list of freelance job options.

When it comes to doing the job hunt on your own, I strongly recommend scoping out the Careers and About Us section of any media website you run across. Going directly to the source has been a very productive strategy for me, and while I can’t knock the job sites for passing on the latest details on current gigs, my own personal experience has been better when I take the direct approach. Your own results may vary.

Grammar Tip: It’s Vs. Its

First of all…if you haven’t yet taken advantage of the free app from Dictionary.com for the iPhone, Blackberry or Android, don’t waste time–get it now. This is a great resource to have with you on the go, and you never know when you will need it. Plus, it’s free.

Next. Grammar.

I’ve seen it one time too many lately, and I thought I would share a great resource for knowing when to use it’s as opposed to its. Once you know the rules, it isn’t hard. (Or should I say it’s not hard?)

As I was writing this post I realized something. It’s so easy to get lazy as a writer. To avoid looking up rules and just go with another choice when trying to put together a sentence. I’m going to start sharing the tidbits I have picked up along the way with Freelance-Zone readers. Consider this the first of many!

Stretch Out, Stay Flexible

Greetings Freelancers! I am an editor but I come in peace!

Let me introduce myself. My name is Amanda and I’ve been a professional editor and a writer for seven years. I’ve run the spectrum when it comes to the writing and editing industry, from my early days as a music journalist to the more recent corporate world of B2B copy editing and I’ve lived to tell the tale. Currently, I spend my days as a Community Manager for RunMyErrand (a start-up based out of Boston) creating marketing strategies on Facebook, Twitter and YouTube, which is a fancy way of saying I screw around on-line all day and get paid. Woot!

But I digress. You, reader, come to this valuable blog site to learn how to make it in this tough and unforgiving industry, and to that I have but one piece of advice for you: Be flexible.

Within the writing and editing industry, the opportunities for job growth and change are constantly appearing, disappearing and reinventing themselves. Who knew when Facebook first popped up that there would be lucrative marketing opportunities on-line for nearly every company in the world? Who knew that Twitter would become such a powerful beast in terms of information sharing and driving website traffic? Who could have guessed that blogging would become the bread and butter for so many wonderful writers to launch careers?

… Continue Reading

Speechwriting Secrets

by Mike O’Mary

For most of the past 20 years, I’ve made my living writing speeches, presentations and annual reports for CEOs and other executives. It can be stressful sometimes, but the pay is decent, and it’s not really all that difficult – not if you know the two little secrets I’m about to tell you.

Secret #1: I’ve been asked many times about writing for executives. Here’s how I usually approach the task: I take inventory of all the information that is available to me…past speeches and presentations, newsletters, news releases, notes from interviews, etc., — anything that might be useful. I immerse myself in the material, take copious notes and absorb as much information as I can. Then I put it all aside, kick back and ask myself, “WWCD — What Would the CEO Do?” That’s Secret #1. You have to be willing to put all of your notes aside, trust your judgment, and put yourself in his or her shoes.

Secret #2: People often say to me, “Wow, you did a really great job of capturing the CEO’s voice. How did you do it?” The answer: I listened to what the CEO said. That almost sounds facetious, doesn’t it? But it’s not. That’s my secret. You would be surprised at how many people hear what they want to hear instead of what is said. Or they hear what the CEO said but they don’t agree with it — or they think they can say it better. And sometimes an idea can be expressed more clearly or more eloquently (eloquentlier?). But one of the keys to being a good writer is being a good listener. Don’t ever forget that. I can’t tell you how many times I’ve been in meetings with a CEO or other executive, quietly listening and taking notes while other people are blabbing away, making their opinions known. I come away with pages and pages of notes. I weave those notes into speeches, often giving the CEO’s words back to him or her verbatim, and the CEO reacts by saying, “Yes! This sounds like something I would say!”

Don’t make your job as a speechwriter harder than it is. Use what is given to you. Then your job is simply a matter of figuring out how to put it together.

Mike O’Mary is founding dreamer of Dream of Things, an independent book publisher currently accepting creative nonfiction stories for anthologies on 15 topics.

Top 10 Freelance Job Tips

by Joe Wallace

It’s totally misleading to headline this post by pretending to offer you advice on landing a freelance job, because I’m not going to tell you what to do. I’m starting to develop an aversion to the Ten Commandments style of freelance advice posts–probably because I’m one of the worst offenders with that particular technique.

Instead, I’m just going to tell you what’s worked for me.  And by “worked” I mean these techniques have landed me everything from small writing jobs paying under $20 per assignment to gigs writing for Wal-Mart and Shopping.AOL.com. I’ve used the same strategies for five-dollar music review gigs and $70K + per year freelance editing jobs.

That’s not a typo.

Here’s what I do: … Continue Reading

Try This: Write a Greeting Card

Happy birthday! Although it’s more likely in this digital era that you’ll receive Facebook posts and texts acknowledging your day of birth rather than a hand-written greeting, the average American still receives more than 20 greeting cards each year, contributing to an industry that grosses an estimated $7.5 billion a year, according to the Greeting Card Association.

I venture that’s because there’s something special about giving or receiving the perfect birthday card. You know, the one that fits to a T the personality of the recipient, the birthday card you receive that makes you laugh out loud. But who writes those funny or sentimental messages? Who keeps them fresh?

Enter Oatmeal Studios, a humorous greeting card company, and their pool of freelance writers and artists. Do you have what it takes to be a greeting card guru? Dawn Abraham, Editor at Oatmeal Studios tells all . . .

Freelance-Zone: Oatmeal Studios has been around for about 25 years. Can you tell writers a bit about the company?

Dawn Abraham: Actually, Oatmeal Studios has been around for more than 30 years. It started as a family-owned business with a few designs and grew into a large, alternative humorous card company with sales internationally.

FZ: How did you come to be involved with the company? 

DA: I started writing for Oatmeal in 1986 and because I lived nearby, it was a natural progression for me to start working in the company part-time as an assistant editor in 1987; I have been working here since then (with one break when my kids were little)…

… Continue Reading

Blogger Beware: The Schedule Function in Wordpress

by Joe Wallace

Freelance productivity tools are supposed to help you get things done while you’re busy on other tasks. But sometimes the very tools you’re using to help you can come back to haunt you in ways you never expected.

In the freelance game, as in life, perception is often more important than reality. Here’s a puzzler for you–could your freelance tools actually lend the impression that you’re stealing company time from one client to service your other clients or your own freelance blog?

I run another blog, Turntabling.net. It’s a site for vinyl junkies, soundtrack collectors, and drive-in movie lovers. Part of the reason I’m able to do Turntabling is because I write the blog posts two and three at a time in my off hours, and use the Wordpress Schedule function to add the posts in over time during the day. … Continue Reading

Avoiding the Paper Bin

by Mike O’Mary

Dream of Things has a Fan Page on Facebook, and a while back, somebody left a message for me on the Dream of Things wall: “Ever time try write storys use go in paper bin because stoys not at good.”

At first, I didn’t know what to say. But I thought about it, and then I wrote back: “I think I understand. I have days like that, too.”

Actually, I have a lot of days like that, and recently I kind of hit a wall. Which is why this post is about taking care of yourself and making sure you get plenty of rest and relaxation.

I hit a wall mentally and physically after four months of working 70-80 hours a week. I launched a new publishing company and online bookstore, published two books, started soliciting submissions for 15 anthologies of creative nonfiction, recruited and retained seven editors to edit those 15 anthologies, started contributing to The Freelance Zone, and began editing two book-length manuscripts. And that was in my spare time because I also have a day job. This past weekend, I couldn’t think any more. So I took the weekend off. I went for a walk on Saturday, then spent the afternoon cleaning out my closets, trying on old pants (I had somehow accummulated about 40 pairs of pants) and setting aside anything that didn’t fit for donation to charity. Then Sunday afternoon, I went to the Green Mill in Chicago for some live jazz and to celebrate my girlfriend’s birthday. It was a much-needed break.

When I was freelancing, one of the things I found most challenging was battling the feeling that I could never completely relax. I always felt I needed to be looking for the next assignment, and I never told a client “no” because I never knew when the client might call again. But relaxation is critical to your well-being. Otherwise, it is very difficult to do the very demanding work of writing and editing. So turn off that laptop, put on some music and try on some pants (or try on whatever you like to try on to relax), and live today so you can write again tomorrow.

Mike O’Mary is founding dreamer of Dream of Things, an independent book publisher currently accepting creative nonfiction stories for anthologies on 15 topics.

Editing Content Without Mangling Style and Tone

by Joe Wallace

There’s no mistaking the Apple iPhone, the iTouch, or the new Apple iPad. The style is quite distinctive, and many people are attracted to these gadgets because of their form factors.

The same is true with writing. If you’re working with a writer who has a following (or is developing one), chances are they’ve got a style that appeals to a certain segment of the publication. The style and tone is what grabs them as much as the information itself.

So how do you edit a writer and steer them into better work without cutting out the style and tone that makes them interesting to read? … Continue Reading

Writing…See All The Possibilities

by Catherine L. Tully

There are many ways to develop your income stream as a freelance writer. You can do it all by writing…or you can share some of your knowledge with others. When you get to a certain point in your career, teaching and speaking become a possibility for those who would like to diversify a bit.

Both Joe and I have spoken at writing-related conferences and panels–and have been paid to do so. You have to have some decent “clout” to do it, but if you are able to, it’s a great way to pad out your income a bit. It’s also a great way to network. Plus, it’s fun–and sometimes you even get to travel!

Teaching is also a great opportunity. You can share what you know about freelancing with others–and make some money in the process. Joe and I recently taught a freelance writing seminar in the Chicagoland area and are scheduled to do another one this summer. We have also moved into the social media realm, and will be teaching a class on that as well in July.

The nice part about expanding your horizons a bit as you advance your career is that it keeps everything interesting. You are also able to give back to the writing community in a way that helps others move forward and take those first steps into the field. If you’ve been around a while, you may want to start exploring some of these options–they are really worth a look!

John Updike’s Writing Wisdom (part I): Book Reviews

by Erin Dalpini

I’m working on a new project—a book review of a contemporary novel I recently read; although I’ve done this before, I’ve been thinking a lot lately about what makes a fantastic book review.

Last fall, when I was doing some research for a review of Toni Morrison’s newest novel, A Mercy, I dabbled around on the Internet to see what others were saying about this book so that I could join in that conversation. I’d already read the book and had formed an impression of it, but I knew I needed to know what the experts thought.

One of the first pieces I found, a review in the The New Yorker caused me to sit up and take notice—it was an engaging, entertaining, and also gave me some new insight into the novel. When I looked for the byline, to my surprise, it was the literary legend John Updike. Updike, though best-remembered for his extensive body of fiction (short stories, novels, poetry), produced an equally-impressive array of literary criticism and essays. In short: the man was prolific. And he had an extraordinary way of making a book review anything but mundane. This piece was sharp, witty, informed, concise—essentially, it was the best book review I’d ever read and it left quite an impression on me.

So, returning to the writer’s block, I was curious: what did Updike have to say about writing book reviews? And what do modern day writers do when they have an obscure question like that?

Right. Turn to Google.

I was fortunate early on to stumble across a post (from a book blog I promptly bookmarked) pointing to hidden treasure: an older post, from the blog of the National Book Critics Circle, citing helpful tips from the master himself (one that’s so dated it redirects readers to the new host that, from what I can tell, does not have the piece archived). The advice is from Updikes’s Picked Up Pieces, a collection of his assorted prose. Three points (of six) I found incredibly helpful… … Continue Reading

The Best Advice For Freelance Writers

by Catherine L. Tully

What is the best advice you have ever received as a freelance writer? I can think of several good nuggets of wisdom I have heard over the years, and I’ll share a few here…but I’d like to do something else as well…

If you read this post today, take one minute–just one minute–to pass along a piece of advice that has helped you. Fair enough? Here goes:

• Don’t give up easy. Simple, but huge for a freelancer. You can’t take things personally in this career field. I’ve learned this lesson well and I’m one tenacious lady these days. Keep on swingin’!
• Be true to your own inner voice. Don’t try to write like someone else. Even if you think they sound much cooler than you. Being true to your voice as a writer will help you to shine, get work and polish your style.
• Make things easy for your editor. This is so huge. So huge. If you are a fair writer but take good care of the editor and anticipate things they may need, you’ll get more work than if you are a brilliant writer who doesn’t. And yes–it really is that simple. So the next time you get an assignment, hunt down some photo options, offer an optional sidebar and get the piece in a day or two early. Then, watch the magic happen.

Ok…now it’s your turn…the best advice you’ve heard as a freelance writer…what is it?