Freelance Pricing Power

It may sound strange, but much of what I’ve learned about freelance pricing comes from interactions with the construction trade during 20 years of homeownership. I’m a committed do-it-myselfer for as many projects as I can, but I recognize my limits. Over the course of building a pool (which I’ll never do again), building a deck, remodeling a kitchen, and myriad high-level electrical and plumbing issues, I’ve learned a lot…often the hard way. Here are a couple of the key lessons:

How bad do you want it? When you have a problem with plumbing or heating/air conditioning, for example, you are at the contractor’s mercy — failing to get the problem fixed could lead to discomfort, more expenses, or even a catastrophe. What’s the freelance equivalent? Someone with a project with a tight deadline. Your freelance pricing structure should always command a premium when it’s an emergency.

Fast, cheap, or high quality — pick any two. This phrase is the iron rule of construction, because you can’t have something that does all three. The freelance pricing equivalent is precisely the same; you need to get a sense from the client which are their two priorities, and estimate and set a timeline accordingly. It can be an effective negotiating tool, as well, because it enables you to adjust your pitch if the client decides they want to prioritize one of the other variables.

It’s worth having someone reliable. I have rarely picked the low bid on any given construction job, unless I really thought that it could be done for that price without unpleasant surprises. What’s the freelance equivalent? Persuading your potential client that your high-quality services are worth more than they’ve paid in the past, because you’ll get it done well and on time.

Jake Poinier is the owner of Boomvang Creative Group and blogs at Dr. Freelance.

Today’s Writing Tip: Principal versus Principle

When I was in junior high, we were taught that the way to differentiate these homonyms, or sets of words that sound alike but mean something different, was to think that the principal was our pal. That way we would remember that principal refers to a person whereas principle refers to an idea.

Thomas Jefferson stood on principle.

A high school principal has a tough job.

This one is pretty simple once you remember the rule. I recognize some teens may gag on the pal reference, but if it improves your grade, what the hell?

Sigrid Macdonald is a manuscript editor and the author of Be Your Own Editor. Find her at http://sigridmacdonald.blogspot.com/.  

4 Smart Budget Tips For The Writer

by Catherine L. Tully

Freelance writing careers tend to have lean periods–especially when you are first starting out as a writer. Making every dollar count is something that you tend to get good at when you begin your career…

That said, there are some smart tips I can share that may be helpful for those who are on a tight budget–after all, I’ve been there too! Try some of these money-saving strategies on for size–and save!

• Budget your cafe time. Most writers like to get out a bit and write, but this can add up quickly if you aren’t careful. Take a good look at your finances and budget out a set amount that you’ll spend at the coffee shop/cafe, etc. Then, if possible, buy a gift card for that place so that you don’t spend more than you should. It’s a good way to stay within your budgeted amount. When the card is empty–you don’t go out any more that week!
• Walk. Sitting at a desk all day can add up to additional weight gain. Combine this with the fact that you spend money on gas when you use your car (and it’s not cheap!) and walking makes all the sense in the world! Walk to the post office, to do other errands, and anywhere else you can. Or bike if you prefer.
• Save loose change. Keep a jar on your desk for loose change. I know it sounds silly, but this can really be a great way to get an extra few bucks together. I have a friend who picks up pennies/dimes/nickles everywhere she goes outside and she gets quite a few things that way that she wouldn’t otherwise splurge on. You won’t be taking vacations–but you might be able to spring for a new notebook or some computer wipes. It all adds up!
• Buy in bulk. This isn’t blanket advice, but for certain items it totally makes sense. For example, I use a ton of paper for printing. If I bought the packet at my local convenience store, it would cost me a fortune. If I buy the big box at a “big box” store, I’ll save a ton of money on it. Don’t need all that paper at once? Split the cost with another writer and you’ll both save.

Do you have any good budgeting tips to share? If so, leave us a comment!

The New Hotness in Social Media: Twitter Vine

By Amanda Smyth Connor

My favorite pastime is researching and disregarding the new social media tools that pop up seemingly every day. More often than not, I find that they are re-purposed or re-skinned versions of tools I’m already using. I’ve got my social media favorites:

Hootsuite (for keeping all of my Twitter and Facebook accounts in one place.)

Radian6 (because I am a spoiled child who convinced her company to pay for this shiny and very expensive social media tool, although I maintain that this is Best in Class for social listening.)

SocialMention.com (It’s free and offers very quick sentiment analysis and mentions.)

But the latest hotness to come about is Twitter’s Vine app.

The new Vine app links directly to your Twitter account and creates a 6-second video, during which you can edit only so far as pausing the recording process. Check out some of the amazing videos users are posting already.

Why am I telling you about this new tool? Because this new social toy is becoming the new overnight hotness and much like Pinterest, it’s spreading like wildfire. If you are interested in furthering your social media involvement, or in adding a new line item to your resume of freelance skills, get creative and begin expanding your social media horizons with this new app.

Brands are already clamoring for ways in which they can engage users through this video feature. From stop-motion to straight videos, this is a landscape that companies are anxious to be a part of, so believe me when I say that it is in your best interest to, at the very LEAST, familiarize yourself with this awesome app. It’s going to be a great tool to have in your freelance toolkit.

Amanda Smyth Connor is a social media manager for a major publishing company and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Add Value with Video

In case you haven’t noticed…video is everywhere! With the abundance of affordable recording devices, from smartphones to digital cameras and mini-camcorders, there’s no end to the possibilities. And these days, nearly every OS includes basic video editing software.

If you want to go pro…there are dozens of options, including Adobe Creative Suite, which now includes Adobe Premiere, a full-scale digital video editing program with all the bells and whistles to enhance your raw footage and even create some amazing special effects. Best of all, the web is loaded with tutorials to help minimize the learning curve.

And when it comes to venues for your video creations, they run the gamut, from the free-for-all known as YouTube…to the news reels embedded in the lead stories of nearly every media website. So if you want to up the ante on your web-based freelance assignments, think video and start offering clips to sweeten the pot…and your paycheck!

Celeste Heiter is the author of Turn Your PC into a Lean Mean Freelancing Machine, the creator of the LoveBites Cookbook Series for Kindle Fire, and the author of Potty Pals , a potty-training book for children. She has also written ten books published by ThingsAsian Press; and spent eight years posting her recipes, food photographs, and film reviews on ChopstickCinema .

Visit her website, and her Amazon Author Page.

Today’s Writing Tip: Clarity

You know what you want to say but sometimes it’s hard to express.

Try to imagine your reader. Could anything you’ve written be ambiguous? Could it be confusing? Don’t assume that the reader knows what you are thinking. Step back and fill in certain details or clarify to be as precise as possible.

Take this sentence: “That ended her short life in Shadow Lakes.”

What ended her life there? Did she die or simply move? Or did she stay but she never had a decent quality of life afterward?

Think like a reporter and ask yourself all the W’s: who, where, what and why (and, of course, the non-W, how). Once you’re clear about those, convey them to the reader.

“Marrying Stephen ended her short life in Shadow Lakes because they moved into the city right after their honeymoon.”

Sigrid Macdonald is an editor and the author of three books. This is an excerpt from her last book, Be Your Own Editor, available on Amazon: http://tinyurl.com/c3az54r