If you have a blog, you’ll want to keep track of how many visits you are getting to your site. There are many ways to do this, including Google Analytics (which I also highly recommend), but for simplicity, I like Sitemeter…. Continue reading Sitemeter For Your Blog
If you are just not tech-savvy and have always wanted to start a blog–today is your lucky day. James Plouf has created a video that takes you step by step through the process of setting up a blog on WordPress. You don’t have to know anything other than how to follow along. Get started today!
I can’t even begin to tell you the number of times that somebody found me one way or another and then offered me a job. I can tell you that it pays off to invest some of your time and effort into marketing yourself as a writer. If you are visible, you will get work. The question is…how visible are you? Here are some smart ways to extend your reach and let people know you are out there:
- Have a website. It doesn’t have to be an elaborate creature. Mine is fairly simple, but has enough for people to get an idea of what I have done and what I can do.
- Start a blog. If you want to write on the web, a blog is great practice. I had never done one before Freelance-Zone and now that I have the hang of it, I really enjoy it. Just make sure you are aware that anyone can read what you put on there. Keep it professional.
- Stay in touch. Yes, I send holiday cards. I e-mail editors and let them know what I’m up to–or just touch base and say hello from time to time. Staying on their radar means they won’t forget about you when work comes through. Plus, it’s nice.
- Add a bio. Whenever possible, see if you can add a one-line bio to articles that you write. Include an e-mail or website where people can get in touch with you.
- Use a signature block. I have said this before and I’ll say it again….the signature block is your best friend. All e-mail correspondence should have one. I have gotten a lot of additional work through this. It should at the very least include your full name, a telephone number and your website and e-mail address.
- Use social media. Not on Twitter? Today is a good day to set up the account. Do you have a Facebook account? If not, perhaps it is time. Social media can really get your name out there and it is FREE. Take advantage!
When the Gotham police department wants to get Batman’s attention, they have it easy. Shine the Bat-Signal on the clouds and hope he’s not sleeping it off somewhere. When bloggers want to attract attention, they have to do a bit more work.
Know we all know that guest blogging can help you build traffic to your site, but let’s think a bit outside the box for a second. Many freelancers don’t have enough business to write full time…yet. Some freelancer who ARE full time have steady contract gigs that keep them busy like a regular day job (that would include me as editor of Cheap Today) but who use mad time-management skills and a massive influx of caffeine to keep the off-duty output higher than a kite.
Continue reading Guest Blogging is the New PR
So you took my advice from last time; you added transparent and honest content, are working one feature at a time until they shine, did some cross-linking with your fellow freelancer sites and have something to say. What’s the next step in making your blog an attention-getter?
Try these ten steps to promote your blog, make yourself more visible on the web and get yourself some exposure. As always, there are plenty of blogs who break these rules, disregard the advice or just plain don’t follow the pack. The successful blogs obviously found something that works. Until you locate your own magic bullet, these tactics will help you enormously:
10. USE KEYWORDS. Folks, if you aren’t optimizing your headlines, inserting freelance-friendly keywords as tags and giving Google every possible chance to latch on to your blog posts, you’re cheating yourself out of some traffic. No, you might not be indexed by Google very quickly in the beginning, but Google-friendly headlines, tags and blog content will help you get there.
9. SUBMIT YOUR BLOG. There are plenty of web directories, local blog link lists and search engine submission forms. Use them all.
8. INVITE GUEST BLOGGERS. Anyone you have on as a guest blogger will (or SHOULD) direct their own readers to check out the post on your blog. Guest blogging is a great way to increase visibility. Most bloggers spend time trying to get on other people’s blogs as a guest…but the reverse is an effective tool, too.
7. LINK LOVE. Tell the world about your favorite and most helpful blog reading, and drop the creators of those blogs to let them know you’ve blogged about them. Spread the love, but spread the NEWS about it, too. Continue reading 10 Ways to Market Your Blog
This is a terrific resource for learning more about search engine placement and website promotion. SearchEngineWatch has beginner, intermediate and advanced information on these subjects and it is organized in a very user-friendly fashion. Get more hits on your blog or website by learning how to master the search engine…