Tag Archives: freelance writing

Today’s Writing Tip: Multitasking

Sigrid Macdonald
Sigrid Macdonald

Twenty years ago, the concept of multitasking was rare. Most people worked at one task at a time.

Writers may have been different; perhaps they turned on music in the background when they wrote to help their creative juices flow. But they weren’t likely to be watching the tickertape on the news, texting from their phones, and checking other open windows on their computers while they were writing.

Many studies, especially those conducted with the younger generation, have found that people who multitask believe that they are doing just as well, if not better, than if they had focused on one task at a time, but the hard-core proof indicates otherwise.

And who needs a study to reaffirm what we already know from common sense? Doing one thing at a time yields better results.

This is probably more true for rewriting and editing one’s work than writing. I often find that background music helps me to write, but I turn it off right away when I’m revising and polishing because using my creative mind is very different from using my meticulous inner critic.

Ask yourself how much of a multitasker you are. And see if it makes a difference to your writing and editing your own work if you buckle down and do one thing at a time. Easier said than done, I know, but well worth the experiment.

Sigrid Macdonald is the author of three books, including Be Your Own Editor http://tinyurl.com/7wnk5se and two erotic short stories, which she wrote under the pen name Tiffanie Good. Silver Publishing just released “The Pink Triangle,” a tale of friendship, lust, and betrayal. You can view her story here: http://tinyurl.com/6v65rgr

Becoming A Writer: Should You Quit Your Day Job?

by Catherine L. Tully

Freelance-Zone Editor, Catherine L. Tully
Freelance-Zone Editor, Catherine L. Tully

I have been asked this question many, many times and my answer has not changed. Aspiring writers often want to know if they should quit their day job and go full time into freelance writing.

My answer is no. A solid no.

Freelance writing is an extraordinarily difficult career field. It’s tough for even those of us who have been doing it full-time for a long while. And it’s one field that ‘taking the plunge” so to speak, is not advisable.

But let me be more specific…there is a why to this. Here are my top four reasons to transition slowly to the freelance lifestyle…

  • The money is unreliable. You are depending on a variety of clients to pay you, which means that checks may or may not be on time. Or, they may not pay you at all. Do you want to bet your rent (or worse yet, house payment) on that? Once you are more established you’ll get a better feel for how to budget like this–but I’m here to tell you that it isn’t easy. Going from a regular paycheck to this type of income is an adjustment.
  • You need regular clients. Despite the idea of freelancing for all different kinds of publications, a lot of us freelancers have a cache of regular clients that we work for to pay the bills. This takes time to build.
  • Habit changes are hard. Are you used to working for yourself? Do you have the discipline to get up and get to it in the morning…or are you more likely to watch some television? How are you going to do errands like banking and grocery shopping, but still make sure you are on deadline? Give yourself some wiggle room and build toward all of this slowly.
  • Having a savings helps. If you can sock away a few bucks to help get you through the lean times at the beginning of a freelance career (or as an emergency fund for times when a client is late paying), your life will feel a lot better.

For you seasoned freelancers out there–do you have anything to add to this list? Feel free to share!

Freelance Social Media Management: Mutate and Survive

Joe-Wallace-Vinyl-Collector-and-authorby Joe Wallace

Any regular reader of this blog knows that some of us (myself and Catherine L. Tully) are freelance social media managers as well as writers and editors. I myself have been working with several websites where my duties could simply be listed as “all of the above”.

Since I started working in social media, the landscape has changed so much, so often, and in so many ways, that my advice for newcomers is now essentially boiled down to one sentence, cribbed from a creaky old Rush song: “Constant change is here to stay”.

A great example of that concept is found in the Ad Week post, Agencies Start to Get Really Anti-Social, by Christopher Heine. Here’s a sample:

“Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some.”

also:

“Agencies have always adapted to a changing media world. Just as brands some eight decades ago began seeking ad services that facilitated both print and broadcast, companies may soon routinely expect that digital services (display, retargeting, search, etc.) and social get packaged together.”

It’s funny—when I first started working in social media, I knew people who were “giving up writing and editing” to work more exclusively on campaigns for Twitter, Facebook, LinkedIn, etc. I simply added social media services to the people I blog for in addition to my other work–with an expanded billing rate to match the time investment, naturally. But I never felt entirely comfortable giving up one thing for another.

And now, it seems, current trends–and my cash flow–justify my position. But I do wonder what people who are social media-only these days are thinking about the Ad Week article, the implications, and how they are planning for the future. What’s a social media marketer to do in an age where traditional PR and digital strategy are locking arms? It’s an overdue trend, in my opinion–at least from the point of view of a company that needs the services.

Will digital-only services become an endangered species? Is this a trend, a fad, or has it always been this way in certain sectors but not in others?

Joe Wallace is a freelance writer, editor, social media manager and part-time film maker. His current projects include editing a book for voice actors, social media campaigns for the retail banking industry, and he is currently developing a video series about rare vinyl records. Wallace accepts new assignments on a limited basis. Contact him for more information at jwallace@freelance-zone.com


A Freelance Rant

By Amanda Smyth Connor soapbox_large_

Pardon me as I climb up on this soapbox for just a moment, but I’ve got a bone to pick.

My frustration comes when I read Facebook/Twitter updates from friends and aquaintances that read like this:

“Dear All, I’ve decided to start freelancing! So, send me anything you’ve got! I’m ready to write!”

Oh how simple you make it sound! If only it were so easy as to simply blast out an email or to Tweet your availability and to have a series of jobs and assignments lined up at your feet.

“My GOD,” you would think to yourself. “It’s just so wonderful and EASY being a freelance writer! Why doesn’t everyone do this?!”

Because it isn’t easy, you ninny! If it was easy, we would all be millionaires and we would be writing blog posts from our estates on the beach, and monkey butlers would proofread our work all day.

Do you ever find yourself defending what you do to others? This happens to me rarely, but I find that my defenses go up the moment a stranger suggests that freelancing is a dream job filled with all-day pajamas and working from the beach. I mean, sure, occasionally I have been found wearing night pants around 3pm, but that’s usually when I am in a blind panic about a deadline and showering was forced to become a lower priority.

Do you ever face critics regarding your career? How do you handle this situation? And what advice do you share with others who believe that jumping into freelancing is quick and easy?

Amanda Smyth Connor is a social media manager for a major publishing company and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Short & Sweet vs. Long & Detailed

by Catherine L. Tully

Freelance-Zone Editor, Catherine L. Tully
Freelance-Zone Editor, Catherine L. Tully

Which kind of writer are you?

Most of us fall into one of two camps–people like me who can’t seem to add length to a piece to save their lives and…

People like my co-editor, Joe, who have to trim and cut to fit a word count.

Everything I write comes out short. I dread assignments where they want 1,500 words and think to myself, “Do sidebars count?” every time I get one. I have to go into the assignment thinking about how I’m going to stretch it. Now I can do it, but it takes some doing. It’s simply not my natural style.

Other writers (like Joe) are the opposite, penning a lengthy piece and then having to decide what they can leave out in order to fit the word count. I think they have it easier. I’d prefer to cut rather than add…it just seems to flow better.

Funny thing is…traditionally my style of writing works better for the web, and I have written mostly for print in my career. Joe’s style works better for print, and – you guessed it – he’s done more web writing. Funny isn’t it?

Which do you prefer?

(Note: I thought about adding to this post, but it’s really just as long as it needs to be. Right?)

Seth Godin: on reality

I don’t know what it takes to become a ‘guru’ anymore, in this age of overnight sensations. But Seth Godin is indeed a freelancer’s guru. Author of many powerful books, some of which he gives away, Godin gets to the point of making money as a writer. He reminds us that it requires patience to succeed, to build a career, to make good money. He should know: He’s written a dozen best-selling books, now translated into 33 languages!

SethGodinbooks

We read all about ways to work smarter, save money, do faster research,  get more assignments, but we don’t all have the sense of commitment required to stick to our genius plans. We might rev up for a few days and then get distracted, waste time reading, cafe hopping, and fall back into the idle time waiting for the next assignment to fall from the sky. If you want someone you can turn to in a flash, visit Seth Godin’s blogs, download his ebooks, learn from him, and find a simple path to staying focused and getting ahead without falling backwards again, time after time.

He believe that if you’re patient, success comes, but it is drip, drip, drip, and then the last drip proves once and for all that you were doing the right thing all along.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

Get a free copy of some of Seth Godin’s books here. Some of his minimalist wisdom is meant for speed reading, other notions will stay with you forever, such as this piece on getting things done,

The key to the reinvention of who you are, then, is to become someone who ships (as in ‘get the work out’). The goal is to have the rare skill of actually getting things done, making them happen and creating outcomes that people seek out.

If you are in need of immediate motivation, download the PDF of his Bootstrapper’s Bible here.  It includes a manifesto you can tape to your bathroom mirror. Feel better now?

BIO: Helen Gallagher blogs at Freelance-Zone.com to share her thoughts on small business and technology. She writes and speaks on publishing. Her blogs and books are accessible through www.releaseyourwriting.com. Helen is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.