I’ve always believed that every freelance writer needs a graphic design partner — or better yet, a few of them that specialize in print, digital, and different industries. Today was Exhibit A: I was enjoying lunch on a restaurant patio with a former co-worker from my in-house custom publishing days when my phone buzzed in my pocket. I ignored it. It buzzed again a few minutes later, and I pulled it out and took a surreptitious glance at who was calling.
It was one of my top-tier clients. As soon as my friend and I shook hands and parted ways, I dialed up voicemail, and the panic in my client’s voice was clear: Her graphic designer bailed on her at the last minute, leaving her with an unfinished newsletter that absolutely, positively needed to get printed before she hopped on a plane for a trip. Eight pages, 12-hour turnaround.
Luckily, there were a few specific candidates that came to mind, and I called her and said I’d do what I could. My first local possibility was already swamped, but I pitched her on the basis that: 1) The client is super easy to work with, 2) it’s a fast-growing company and would likely lead to additional, high-paying jobs, and 3) if she heard the detailed specs and didn’t think she could do it, no harm done.
Honestly, though, I knew she was going to pull it off…because she always does. In short, my tight relationship with an exceptional graphic designer accomplished two key things:
- Instant hot referral to a lucrative freelance contact going forward.
- Made me look like a hero to an important client.
It only took one quick phone call, but the reality is that the relationship has been more than a decade in the making—reliability, trust, and responsiveness don’t get built overnight. If you don’t already have go-to people in complimentary freelance disciplines…what are you waiting for?
In the comments: Writers, has a graphic designer ever bailed you out? Graphic designers, has a freelance writer ever improved an important client relationship?