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7 Negative Responses To Your Book Pitch & How To Avoid Them: Part 5

Diane Holmes is back today with more in her series about pitching your book…enjoy!

 

#5 “You’re All Hat and No Cattle”

Translation: “Your efforts to wow me by using the shiniest, hype-filled words Hollywood has to offer (big cowboy hat) are no substitute for real content (a ranch with actual cattle).  Everyone these days is calling him/herself an expert of this, a guru of that. Many writers claim to have the next bestseller, a book bigger than Harry Potter, or a story that’s going to excite, thrill, dazzle, and otherwise look good in a Stetson.  Just show me the cattle.” 

Reality:  Hype doesn’t work.  TV shows first had premiers, then they had US premiers, then world-wide premiers, and now?  Yes, Universal Premiers!  Hype doesn’t impress us.  We can see through it.  So can an editor or agent.

Solution:  Compelling premise, compelling character, compelling message.  Write books that are compelling by their very nature.  Then all you have to do is share this information.

Pitching isn’t a trick.  It’s communication.

Diane Holmes
Diane Holmes

 

Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process).  http://www.pitch-university.com/

And yes, she was born in Texas.

“I like a story where I can’t guess everything in the first 20 minutes.”

Fiction-Zone: Leaps in Fiction Mastery by Diane Holmes

The 20-Minute Test – Why We Need It

captain obvious Novelists are often oblivious to what makes a story work (or worse, almost work, but not quite) when it’s their own.

We only know what we’re trying to do, how hard we’re working, and the hundreds of techniques and plot/character details we’re trying to pull off in any given scene.

This blind spot is a key reason we (a) re-write ad nauseam, (b) rely on critique partners who are equally blind, and (c) are constantly waffling between trust in our skills and the sure certainty that we suck. And it’s why we don’t know if we’re not selling because our writing “isn’t good enough to get published,” or because we’re still looking for that right agent, editor, or reader. The ones who get us.

It doesn’t take long for career writers (those who treat writing as their profession–unpublished or published) to lose their ability to be readers. Oh, we read, all right. But we read like writers who read. We are aware of every technique, every word, every cog turning. It becomes a rare event to read “ravenously, emotionally, viscerally.”

And the loss of our reader’s compass at the time we need it most (determining if your character, your scene, or your entire story works) requires a clever solution. My clever solution is named Scott.

The title of this post is what my husband said to me when I asked him why he liked one debut TV show vs. another TV show. Instantly, he had an answer. (He’s fully prepared for a pop quiz at any moment. Twenty-two years of being married to a fiction writer has *so* prepared him to provide discussion points.)

The 20-Minute Test – How it Works

Stories take place inside the reader’s mind.  Vivi Andrews over at Damned Scribbling Women calls books “a living space” for the reader. Every action, every event, and every line of dialogue implies a “world” to the reader.

And herein lies the AHA technique. We may not be able to fully judge our own writing, but we can certainly re-read a scene asking the following questions.

  1. Based on this (action, event, dialog, thought, decision, outcome, etc.), what will a smart reader expect to happen next?
  2. What will the smart reader know about the story?
  3. How will the smart reader expect that to play out to the end of the book?

And here’s the test: If the reader’s expectations are pretty much correct, you have just bored your readers by providing a “living space” they’ve already visited.

For the reader, your story doesn’t work, because they’re reading a new book (your book) for a new experience.

As Alyx Dellamonica says, “I also consider a book not quite good if its story or protagonist bore me, even if the prose is beautiful.”

Alyx and Scott would get along great.

Don’t bore the readers with an obvious trajectory, because while you’re busy writing, they’re busy unfolding the story in their mind’s “living spaces” and hoping they can’t out-think you in 20 minutes.

Diane Holmes Crop 1 Diane is Founder and Chief Alchemist of Pitch University.

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Expert Marketing (aka The Tabatha’s Salon Takeover Model of Success)

This is the first in a new column, Marketing-Zone: Marketing Yourself and Your Bookby newest regular contributor, Diane Holmes of Pitch University. She’ll alternate this column with Fiction-Zone:  Leaps in Fiction Mastery.

tabatha taking over

How do you plan on being successful in marketing yourself or your book?   (And let’s measure success by actual sales or dollars.)   If you’re already published, tell me about your next project and how you’ll be successful marketing that.

Come up with an answer.  Got it?  Okay, good. I bet most of you thought of a solution that involved…

(1) doing “something” like a website or blog, or maybe having a Facebook page or doing other things you’ve seen done,

(2) asking another writer in your writer’s group/community for advice, or

(3) going to a writer’s workshop or seminar to listen to a multi-published writer teach about what she or he did.

I’m often surprised by how many writers never think to involve experts in their careers, except in a very passive way (where we read or listen, while someone teaches us “something” in general and not about our specific book or platform).   And I love all my pubbed peeps, but I also know that few multi-published writers are marketing experts, who can speak to repeatable processes and best practices of the current industry.

DIY

We are so stuck in the do-it-yourself nature of freelance careers (for fiction writers, it’s writing on “spec and a prayer”), where you learn your profession while alone in a room at home, and we stay in that loner mode.

Our resources are ourselves and other writers. Heck, if we involve anyone outside ourselves, it feels like we’re learning from experts!

But let me put this into perspective by invoking  “Tabatha’s Salon Takeover,” a TV reality show were business-savvy Tabatha Coffee “takes over” failing salons and figures out what’s wrong.

And honey, it’s always the same thing. Someone, who pretty much has no business running a salon and leading people, had money and bought a salon.  And then, when business and people imploded, the solution was to (a) keep doing the same thing, (b) say they’re no good at being a manager, and (c) take out a second mortgage.

The thing they never do?   Continue reading Expert Marketing (aka The Tabatha’s Salon Takeover Model of Success)

Lightning Strikes for Fiction Writers

Freelance-Zone.com is pleased to welcome our newest regular contributor, Diane Holmes of Pitch University. She has some valuable insights for fiction writers and we’re happy to give fiction some more love on FZ by way of her work. She has already submitted several entries in a series on fiction, but now she joins us with a new ongoing column–please join us in a hearty welcome for Diane as she kicks off  Fiction-Zone:  Leaps in Fiction Mastery.

fiction writing adviceFiction is not a career where there is an entry-level position.  There is no internship. No junior associate.  No level 1 or part-time helper.  And certainly no training wheels.

You enter the career of fiction writing only after you’ve reached the skill and mastery of the published authors who have been writing for years.  To get a slot in a publisher’s schedule or win the hearts of readers, you have to be at least as good at the writers they already work with and read.  Those writers have already have built audiences and delighted fans.  You have to be *that* good.

Yes, I see your hand raised, yes you in the back row.  You want to know, “How do I get there? How to I go from newbie writer to master craftsman?  Or, more importantly, how do I go from “I’m really good but can’t sell,” to “I’m running with the Big Dogs.”  And over there…. Ah, speak up. You want to know “How do I know my novel is ready for me to self-publish?  How do I know it’s good enough to send to an agent?”

Usually you’re taught something step-by-step, but sometimes, magic happens, and you make a leap in understanding, flying over 10 or 20 steps in a single instant.   It’s like a flash of story inspiration, but for your craft of writing skills.  I call this Making the Leap.

Let’s do that.  Let’s make leaps together.

I’ll talk with some of my favorite writers, explore the missing pieces, and answer your questions in ways that catch you off guard.

There are 1,000 websites and blogs devoted to the craft of fiction.  (I’m I’m pretty sure I love them all.) But none of those sites are focused on the magic of Leap Making.

So, this is my challenge to you:  think of your writing friends, the one whose brains seems to catch fire when the explore craft, the one who light up when they learn something new. Lure them here with cookies and lattes. There’s something amazing that happens when like-minded writers come together, poised on the brink of learning.

Yes, Leap Mojo.

(Oh, this *so* deserves to be on a t-shirt.)

It’s a lightning strike for your writer’s brain.

Diane Holmes
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7 Negative Responses To Your Book Pitch & How To Avoid Them: Part 4

Today we have part 4 of the series on pitching your book, by Diane Holmes….and by the way….you’ll be hearing more from her as she’s signing on to be a regular contributor at Freelance-Zone.com. We’re going to continue running the 7-part series, but you’ll also be hearing from Diane in posts about marketing and fiction over the coming weeks. We’re excited to have her as part of the roster!


#4 “Whoa, stop pitching!  It’s like drinking from a Firehose.”

Translation: “You’re gushing details and projects so fast it can only be measured in “gallons per minute,” and I am totally drenched.  Stop.  Please.  I need to dry off.”

Reality: More details aren’t better; they’re just more. And listing your works-in-progress without a breath doesn’t make you seem prolific, it only convinces an agent or editor that you’ve got a lot of work that hasn’t sold.

Solution:  Stop.  Focus.  You are here to talk about one amazing book project in a way that shines excitement and clarity on it.  If your conversation (not your rant or monologue) creates a positive impression about you, you might be invited to discuss other projects.   And again, stop and focus.

It’s not a race.

The agent or editor assumes that how you present your book is actually the best indicator of both how it’s written AND what type of client you’re likely to be.

Most writers will read this and think, “that is totally unfair!”  After all, we’re not presenters, we’re nervous, and it feels impossible to sum up our books (and deliver that summary in a verbal pitch).

It’s a pretty big burden to look and sound confident, present well, and give a summary that accurately encapsulates the project.  It is.

So, start by practicing being S-L-O-W.  Blurting information is caused either by nerves or desperation.  And it does no good lecturing yourself on not being nervous or desperate.  Emotions can be immune to logic!

So, for now.  Practice being slow.  Aim for clarity.  Remind yourself it’s a conversation.

Diane Holmes
Diane Holmes

Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process).  http://www.pitch-university.com/

And yes, she was born in Texas.

Avoiding Negative Responses To Your Book Pitch: Part 3

It’s time for the next edition of our seven-part series on pitching your book with Diane Holmes, where she helps talk you through some of the potential issues you may run across when trying to bring your work to print.

Today’s issue:

#3 “You’re putting lipstick on a bulldog.”

Translation: “You’ve gone to a lot of effort to pretty up a bad idea, make a blue-collar idea seem hoity-toity, or take a meat-and-potatoes idea and make it into caviar.   And I am not fooled.”

Reality: Your efforts to make your book’s hook, idea, or premise (the bulldog) exciting and BIG are transparent.  Agents and Editors are on to you, and it’s kinda insulting that you think they’d fall for that.

Solution:  What’s wrong with a plain ol’ bulldog?   By trying to take something and fool people into thinking it’s what it’s not, you miss out on both accounts.  At this point, the listener doesn’t want the plain bulldog or the fancy bulldog.

You must be passionate about what your book is really about.  And when you look for your book’s unique hook, look for something that is essential, captivating, and authentic.

Diane Holmes
Diane Holmes

Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process).  http://www.pitch-university.com/

And yes, she was born in Texas.