All posts by Helen Gallagher

Writing about ourselves

Most writers generally love to write, but the introverts among us may need to get a little more outgoing when writing about ourselves.words-laptopWhether sending a query letter, pitching an idea to an editor, or writing our bio for a newsletter, we often use the same old words: “Samantha is a full-time freelance writer.” Or, “Jason writes about music, sports and media.”

Let me suggest you take a little time this week to jazz up your bio, beef up your credentials, and spread a little enthusiasm for your work.

I stress the importance of platform when speaking with writers, especially those trying to attract the attention of an agent and publisher. A strong, polished presence on Facebook, a good blog, and lots of friends on Twitter and the laggard, Google+, seems to be the minimum requirement for the foundation of a solid visible platform.

Editors who want to hire a writer don’t want to take a chance on assigning an article without seeing your work.

In addition to sending clips, usually via web links or PDF, make sure your online presence conveys the right impression of you as a writer for hire.

Recently,  I saw an ad for freelance writer/bloggers for a health/fitness site, and their platform request even required links to two of your social profiles, as well as a three-sentence description of yourself and your work.

Now that’s an exercise worth doing. First, by requiring you to prove your have some sophistication with social media, and that you’re not embarrassed to have them see your profile, and challenging you to write three really great sentences that sum up your value to them as a freelance writer.

Making money online starts with the showing how good you are. If you can bring readers, you’re ahead of other writers who apply. If you’re up for it, write a blurb, no more than 100 words about your work as a freelancer by clicking the “Comments” above, near the title of this post. Okay, I’ll go first…

BIO: Helen Gallagher blogs at Freelance-Zone.com to share her thoughts on small business and technology. She writes and speaks on publishing. Her blogs and books are accessible through www.releaseyourwriting.com. Helen is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.

Build Your Online Platform Now

If you’re launching a freelance career or getting ready to wow us with a break-out novel, don’t wait to start building your platform. All authors need a platform as a way to reach readers, but it can also help you sell your book to an agent, attract attention for interviews, guest appearances…. and other wonderful things that bring more money your way. Getting accepted for freelance assignment is easier when you can direct an editor to a page bursting with clips and ideas.

BlogPlatform

With your website or blog as the core of your platform, widen your connection by linking your blog posts to Facebook, tweeting about new posts, and connecting with others through the dizzy array of online portals.  Most success with social media requires we give more than we take. So spend a few minutes each week boosting someone else’s work too, by leaving a comment, or writing an online review of a good book.

To keep your traffic growing, don’t let your loyal readers get bored when they visit your blog. Have fresh material at least once a week, and include photos, links and quotes. That’s what we’re used to seeing when we read a magazine, and you want your visitors to get the full reading experience whenever they stop by.

If you’d like to get better referrals from Facebook, consider setting up a Facebook Page, rather than asking professionals in the writing industry to visit your Facebook personal profile. Create a free page at facebook.com/pages, for your freelance business. To begin, you must already have an existing personal profile. This is a quick way to display your writing portfolio.

Unlike a personal Facebook profile, your business page should have a service and information component, not personal chatter. A Facebook page acts more like a website, and in fact, can take the place of a website if you put some time into structuring it. There are loads of templates at the Facebook site. The page design has pre-installed features to get you started and you can include add-ons for a guestbook, clips of your work, and even promote your books. This is a professional way to display your portfolio and let editors see that you’re savvy in social media – another plus in getting hired today.

What goes around comes around, so get visible out there and share some energy!

BIO: Helen Gallagher joined Freelance-Zone.com to share her thoughts on small business and technology. Her blogs and books are accessible through www.releaseyourwriting.com. She is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.

Getting out of a rut

Okay, its officially Spring and time to move ahead. Whether you’re looking for more freelance work (see April 2nd post), or promising yourself you’ll apply ass to chair until your next assignment is done, or trying to find time to finish your income tax return, life is passing you by.

deskYou know you want to goof off once summer arrives, so aim for a big Spring blast of productivity. Open the windows, clean up the piles of unfinished and unread work, and plow through until you tackle six good things you want to get done this month.

Much of what we do is habit, and habits can hold us back. Yet, they feel comfortable so we rarely realize the hours wasted by not getting out of a rut. That’s the purpose of deadlines, and as freelancers we know the deadline is often the only reason we write.

In “The Power of Habit: Why We Do What We Do in Life and Business,” by Charles Duhigg, we learn that some of our habitual behavior comes from the brain’s “cue, routine, reward” system, where we’re driven to enjoy goofing off, or we spend hours delaying on a deadline because that’s what we’re used to it.

But our bad choices in the morning don’t have to take over the whole day. Recognize when you’re slacking off, and you’ll likely be able to change the pattern. If you don’t want a project to take all day, then give yourself two hours to work non-stop and get it done. Even if not perfect, I’d bet you’ll be much further along than if you keep putting it off.

Make sense?

Now, as for the looming tax deadline…. I’ve got to get back to it!

BIO: Helen Gallagher joined Freelance-Zone.com to share her thoughts on small business and technology. Her blogs and books are accessible through www.releaseyourwriting.com. She is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.

Markets for freelance work

moneyStart your Monday with a look at these freelance job boards. The demand for reliable freelancers is always growing, especially for online markets. But, look beyond sites like Craigslist, which usually offers horribly low pay. Instead, find those that understand freelancers need to make a living, and that we don’t write for a nickle a word.

Here’s my top-five list for finding good work online:

FreelanceSwitch

JournalismJobs.com

MediaBistro

SunOasis Jobs

Write Jobs

BIO: Helen Gallagher joined Freelance-Zone.com to share her thoughts on small business and technology. Her blogs and books are accessible through www.releaseyourwriting.com. She is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.

Five ways to focus

paperpilesOne way freelancers make it at the end of each month is by knowing their billable time reaches the desired goal. But when tech distractions pile up, it becomes difficult to focus on what you’re doing. And Monday turns to Friday while you’re still plugging away at an assignment that shouldn’t take five days. For many of us, that wasted time turns into lost revenue.

The 3/18/2012 New York Times has an article on how to get organized when technology overwhelms. The five key points might help you get a grip on your next freelance assignment, or get your writing done faster, giving you a better hourly rate of return.

1. Capture everything everything that has your attention. In other words, make a list of everything you’re trying to do.

2. Clarify what each item means to you and decide what results you want and what actions are required.

3. Organize a to-do list and reminders for those tasks.

4. Review and reflect on your commitments.

5. Finally, and you knew this was coming, “deploy your attention and resources” …. which means get to work! The goal is to get a grip on where you should focus, gain control, and get results.

If you’re a fan of the “Getting Things Done” (GTD) system created by David Allen, it won’t surprise you that he wrote the Times article, listing the five ways to optimize your focus. He makes a living helping people prioritize and get organized to reach goals. Not a bad plan. Learn more about GTD here.

BIO: Helen Gallagher joined Freelance-Zone.com to share her thoughts on small business and technology. Her blogs and books are accessible through www.releaseyourwriting.com. She is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.

The Day Job

boatIn late 2011, Abraham Verghese, author of “Cutting for Stone” described his writing life for the Washington Post.

For dedicated writers and those in the publishing business who freelance “part time,” simply because no one will pay us to write full time, there is the need for the dreaded…. “Day Job.”

This quote may help you lose some of the resentment of the day job, as you read how it benefits Verghese’s writing.

“Indeed, when I am asked for writing advice, which is rare, I offer this: Get a good day job, one that you love, preferably one that consumes you and that puts your boat out in the river of life. Then be passionate about it, give it your all, get good at what you do.”

Even though his work and family life left insufficient time to devote to writing, he persisted writing in the time he had available. Perhaps it is his lack of resentment over work as the thief of his writing hours that let him settle down and make the most of his limited time to write.

“Joyce Carol Oates produced two books while I was working on a long chapter. But I am not in a hurry to get the book out, just to get it right — my day job allows that luxury.”

Full Verghese essay here.

BIO: Helen Gallagher joined Freelance-Zone.com to share her thoughts on small business and technology. Her blogs and books are accessible through www.releaseyourwriting.com. She is a member of ASJA, Small Publishers Artists & Writers Network, and several great Chicago-area writing groups.