All posts by Amanda Connor

Free Your Mind – Write for Fun

By Amanda Smyth Connor

The author as a young zombie. Find your inspiration!
The author as a young zombie. Find your inspiration!

When was the last time you wrote for fun? Seriously. When was the last time you put pen to paper/fingers to keyboard to write prose or a free-wheeling blog post or a dirty limerick just for fun?

You can’t work your fingers to the bone every day and not have any fun, you have to flex your creative muscles every once in awhile. In fact, don’t just flex them, let them rock some 5″ heels and encourage them to cut loose to some early Madonna! You’ve got to break out of the doldrums of writing once in awhile, for your own sanity.

Do you remember why you got into writing in the first place? Was it a love of poetry or was it a favorite author who inspired you? Was there a high school or college class that awakened your writing senses? Keep your writing fresh and exciting by writing in different formats as a “writing vacation.”

I invested in one of those small, silly “spark idea” books, whereby random ideas and images are listed with the expectation that you will be inspired by these snippets enough to write something wonderfully creative. My only issue with these ideas is that they are too vanilla to inspire any great creativity within my tilted mind. So instead, I offer you some “spark ideas” of my own.

1. Describe your version of how the zombie apocalypse will come to be and the role that you will play in said apocalypse.

2. Write a haiku about the last time you stepped in dog poop.

3. What’s the worst smell you have ever smelled? Describe using colorful analogies.

4. What’s your opinion of the “suggested serving size” of a standard package of Oreos?

5. What’s your favorite “bad 80’s song”? Let’s explore the song title.  Hint: Start with “Wake Me Up Before You Go-Go.”

6. Write a dirty limerick that incorporates the phrase “aluminum siding.”

7. Famous Quotes: “Who is your daddy and what does he do?” -Arnold Schwarzenegger.

What “spark ideas” get your juices flowing when you’ve hit a wall?

Amanda Smyth Connor is a social media manager for a major publishing company, owns her own wedding planning business, and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Writer Etiquette: How Not to Get Hired

By Amanda Smyth Connor1133804_sign_success_and_failure

Let’s say you check your inbox and find that you have a query from a new client for writing services. Squee!

You set up a meeting, prepare for said meeting and go into it with enthusiasm. But what’s this? You have a sinking feeling about this client? Does the situation not feel right? Is your gut telling you that this is a bigger/tougher project that you can/want to take on? Does the client have needs that lie outside of what you normally deliver? If so, it’s easier to walk away right from the get-go than to stay onboard until it’s too late.

I interview every potential client as thoroughly as they interview me. Don’t forget that this is a 2-way street! Far too many times I’ve let myself get caught up in an assignment that was over my head or far too complicated/time consuming than I could handle. Had I not nipped these assignments in the bud as early as possible, it could have meant terrible things for my reputation as a writer. The world is a smaller place than you think and word of mouth travels quickly. It is better to cut out one ill-fitting client early on than to risk not getting hired in the future because you couldn’t complete an assignment.

How does one politely cut and run? Have several form responses ready to go, and if possible, reach out to other writers who may be a better fit to see if they would like to be recommended for this job.

For example, here is my polite “cut-and-run response”: Dear Client. Thank you for meeting with me. Your project sounds wonderful. While I would be honored to take on this assignment, my concern is that I may not be the best fit for your project. However, I do have a wonderful colleague by the name of “Colleague” who is available and has extensive experience with projects like the one we discussed. I would be more than happy to send Colleague your information if you are interested in speaking with them further.

I do apologize for not being able to move forward with your assignment, but I wish you all the best and please keep me in mind for future services. Until then, if I can be of any assistance at all, please don’t hesitate to ask.

All the best, Amanda Smyth Connor

Do you have a plan of action for a cut-and-run that won’t insult a potential client? If so, please share with the group.

Amanda Smyth Connor is a social media manager for a major publishing company, owns her own wedding planning business, and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Driven to Distraction

By Amanda Smyth Connor

squeeeeeeeeeeeeeeee!
squeeeeeeeeeeeeeeee!

I work from home, as I suspect you do. My choice of fashion is pajama bottoms until 10am (or later) as I suspect yours is. I like the WFH lifestyle, as I suspect you do, otherwise, why would we have opted for a freelance lifestyle over a 9-5 desk job? Aside from the amazing salary and luxury vacations of course…

The downside of working from home is the series of distractions I deal with every day. While I’m not a parent and I do live in a quiet neighborhood (with the exception of my neighbor, Lucy, who NEEDS TO LEARN TO PARK ON HER OWN SIDE OF THE STREET,)  I still find myself battling an onslaught of daily distractions that keep me from banging out all of the writing projects I’ve got piled up.

Call me a little A.D.D., but when the phone rings, I have to answer. I can’t just let it go to voicemail. When an email comes in, I have to read it and answer promptly, because it’s the “professional thing to do.” I also have to check Facebook and Twitter compulsively because I do social media (at least this is what I tell myself. Why yes, I *would* like to play Farmville for a few minutes! Squee!)

Two hours later and suddenly it’s noon. I’m still in pajama bottoms, I haven’t written one professional word and I’m pretty sure that smell is me. No worries, I’ll just start typing reallyreally fast to make up for lost time! HaHA! Problem solved! And then I proofread my work and realize that either I’ve become illiterate or this method of time saving is crap.

My only plan of action is to create an extremely boring environment for myself. Think: No Facebook, no Twitter, no open windows other than my client’s site and my documents. No cell phone in the room with me. No TV, maybe the radio but only if it’s quiet. Without this sanitized environment, I’m a hyperactive kid in a candy store and I have to battle with myself every day to “sit down! Pay attention! Do your work!” I sound like my mother when I was 8.

How do you battle the daily distractions? What distracts you the most? Any tips out there for fellow “adult-children” like myself?

How Are You Using Twitter?

By Amanda Smyth ConnorTweeter

Twitter, in my humble opinion, is one of the greatest inventions to come about in the last century. I believe it falls right after “Facebook” and right before “platform heels” in terms of the greatest influences in my day-to-day life. Not only have I focused on using Twitter to info-share, but I use Twitter as the world’s greatest free marketing tool.

How are you using Twitter? Are you interacting or are you just “selling yourself?”

If you are simply posting links to your blog posts, you’re missing out on all of the great opportunities to get new followers by interacting with great Twitter posts. You SHOULD be retweeting great tweets, Tweeting @ people and letting them know what you thought of their posts and interacting with Twitter-ers on a deeper and more meaningful level. Twitter superficiality won’t get you any more recognition or followers.

Yes, you should be posting links to all of your blog posts and articles, but make sure your Tweets are engaging and interesting. Do not Tweet “New blog post! Please read it! [link to blog post.]” That’s the surefire way to lose followers.

HINT: Pay attention to some of the fun hashtags that pop up. #FF = Follow Friday. This is a day when people recap and give a shoutout to their new followers for that week which, in turn, encourages others to follow you. In order to participate, just end your shoutout tweet with #FF. Fun times with socialization.

Amanda Smyth Connor is a social media manager for a major publishing company, owns her own wedding planning business, and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Social Media vs. Community Management

By Amanda Smyth Connor1258179_hands_above_4

They’re the same thing, right? They both involve engaging your audience, creating brand awareness and sharing great content that will drive people to a product, site or information. Right? Right??

WRONG!

These two positions are often confused and are, more often, used interchangeably. While there is a great deal of overlap, these positions require very different skill sets. If you are a freelance writer looking to get into social media management or community management, you need to know the difference before you get yourself in over your head.

Community Managers are a liaison between the audience and the proper internal stakeholders. Community managers use proactive and reactive communication strategies to engage the audience and to gather feedback. They analyze the information that comes in (which is invaluable feedback!) and make recommendations that are passed along to IT, marketing, PR, customer service and sales departments. It is also the CM’s job to monitor the brand/product online across all channels (internet-wide). The internet is a big place. Without a CM, how will any buisness know what is being said about their product or site without someone to watch, interact, analyze and report back?

Social Media specialists strive to create strategies for bigger community engagement. From Facebook strategies to Twitter to [insert social media channel here], the social media specialist is the bigger picture person when it comes to the “how” of reaching and engaging customers. SMers can come from a variety of backgrounds but most often have a deep interest in marketing and brand management. If the community manager is the “voice” of the brand, the SM is the “head.”

And while these two positions are different and should not be confused, they must work closely together to create and execute a great social media strategy. You can’t just hire one, you really need both, and they need to work in tandem to be effective. What is a head without a voice, and vice versa?

Are you looking to get into the social media side of freelance writing? There’s a huge need for fantastic writers who can create really engaging content. Just make sure you are very aware of the requirements of the job you are applying for. Because these positions are so new, more often than not job descriptions for these positions are inaccurate and many companies don’t fully understand their own social media needs nor how to identify the right candidate for the position. Do your homework and understand EXACTLY what you can offer before applying for any positions.

Amanda Smyth Connor is a social media manager for a major publishing company, owns her own wedding planning business, and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.

Determing Your Worth

By Amanda Smyth Connor1269975_coins_in_hand

More than once I have undercharged for a project. It can be incredibly difficult to create the perfect quote for a job, particularly if you are working with a new client. Obvious concerns include the danger of overcharging and never hearing from said client again versus undercharging and hating your life for the next two months.

Determining your worth as a writer is the first step in negotiating with clients.

Important Questions that Need to be Answered

  1. How long have I been in the professional writing field? Am I new to this or is this old hat?
  2. What is my level of experience with projects similar to the one being discussed?
  3. Have I worked with this client before and am I comfortable with their standard pay rates or should I push for more?
  4. How comfortable am I with the subject matter/how much time will be devoted to research?
  5. Will I be dealing directly with the client or will I have an editorial liaison as a go-between?
  6. How many writers are working on this project? Am I worked as a team or am I working on this project solo?
  7. What is the turnaround time? Is it appropriate or “pedal to the metal?”

This is merely a basic list to jump from but what other questions would you ask yourself before putting together a project quote?

Amanda Smyth Connor is a community manager for a major publishing company, owns her own wedding planning business, and has managed online communities and content development for many start-up and Fortune 500 companies.  She has been a professional editor for more years than she can remember.