Gizmodo, one of my favorite gadget blogs, has accidentally come up with a brilliant marketing idea. Intended as a spot of harmless fun, the entry “Harass Your Neighbors With Your Wi-Fi Hotspot Name” advises people to rename their wi-fi networks all kinds of amusing, snarky things including “ISawYouNaked” and my favorite, “KeepThatNoiseDown”.
Funny thing is, this can also work well for marketing your writer’s blog or resume site. Do you have a short URL? FreelanceZoneDotCom might just fit, though I haven’t tried yet. How many people are within range of your wi-fi network? You might just discover a sympathetic neighbor, or even a fellow freelancer lurking in your ‘hood.
Of course, you can always resort to “YourDogWon’tShutUp” but isn’t a nice friendly chat with the offending neighbor a better way to go? Especially when you’ve got shameless self-promotion to consider.