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PoeWar.com: Seven Powerful Tips to Maximize Your Freelance Writing Business

August 18, 2008 By: Joe Wallace Category: gear, resources & blogs 2 Comments →

I was browsing PoeWar.com and ran across an interesting article by Meryl K. Evans about making the most of the freelance writing game. Some of the advice is standard motivational and money management stuff, but one excellent point made in this piece makes this one shine–the portion titled, “Make marketing a regular part of your job”. A brilliant suggestion many of us–even established writers–sometimes neglect. This is a good read. Check it out here.

If you like the article, have a look at Meryl Evans’s site. She has plenty of articles and there’s a lot of info for those of you who are getting into content writing. Drop her a line and tell be sure to mention that Freelance-Zone.com sent you…

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Having a Hard Time Viewing Freelance-Zone? Here’s Why

August 02, 2008 By: Joe Wallace Category: advice, editorial 1 Comment →

A Wired Magazine article posted today explains why you’re having trouble seeing Freelance-Zone.com with Internet Explorer. If you have IE 5.5, 6.0 and 7.0. chances are you have gotten a message saying the site cannot be loaded and “operation aborted.”

Read the full Wired article to learn more, but suffice it to say that this is a damn good reason to switch over to Google Analytics, even if it doesn’t do IP tracking in the name of privacy. Personally, I LIKE the IP tracking option because you can trace trolls and spammers with it, but Google has the clout, so it’s about time we made the switch.

If you have a blog and you are using Sitemeter (the cause of all the trouble), you might consider joining us in the switch to GA. And no, they didn’t pay us to say that. Personally I am still steamed over Google’s judgement errors re: Chinese net censorship, but that’s another article for another day. The tool is still relevant and vital in the work of running a blog successfully, regardless of what I think of their politics.

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Image Tools For Bloggers

July 14, 2008 By: Joe Wallace Category: advice, gear No Comments →

Are you a newcomer to blogging wondering where you can find the right tools to make good images? I personally use two excellent pieces of software–three if you count Paint, which is standard equipment for Windows PCs and laptops. Paint is so basic that it’s almost not worth mentioning–with one notable exception needed for WP blogs that aren’t hacked to include an automatic white (or black if your theme design is dark) border around the right-hand edges of text.

You need that little white border to keep the text from butting right up against the image. Yes, we know we’re guilty of this in some cases-I’m working on it with some remedial training of my non-Paint usin’ collegues, heh.

 All you have to do in Paint to add that little white border?

  • Open the image
  • Select any draw/paint tool
  • Make sure your primary color for that tool is white
  • Click on the bottom right corner of the image and pull diagonally a tiny bit
  • Watch the white space grow as you drag

Another excellent tool you will need as a blogger is found in MS Office 2007 and above. (more…)

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Gizmodo on Wi-Fi Harassment, Er, Marketing

July 02, 2008 By: Joe Wallace Category: gear, lifestyle No Comments →

Gizmodo, one of my favorite gadget blogs, has accidentally come up with a brilliant marketing idea. Intended as a spot of harmless fun, the entry “Harass Your Neighbors With Your Wi-Fi Hotspot Name” advises people to rename their wi-fi networks all kinds of amusing, snarky things including “ISawYouNaked” and my favorite, “KeepThatNoiseDown”.

Funny thing is, this can also work well for marketing your writer’s blog or resume site. Do you have a short URL? FreelanceZoneDotCom might just fit, though I haven’t tried yet. How many people are within range of your wi-fi network? You might just discover a sympathetic neighbor, or even a fellow freelancer lurking in your ‘hood.

Of course, you can always resort to “YourDogWon’tShutUp” but isn’t a nice friendly chat with the offending neighbor a better way to go? Especially when you’ve got shameless self-promotion to consider.

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John Windsor on Techno-Lonliness

July 02, 2008 By: Joe Wallace Category: editorial No Comments →

I read a great post just now by John Windsor on his Cultural Radar blog. Windsor made some observations about people who are so tied to their cell phones, PDA, e-mail, and instant messaging that a new phenomenon seems to be emerging. Techno-lonliness is what he calls that feeling of being cut off from the rest of the world because you can’t or aren’t allowed to access your gadgets (mid-flight, for example).

What really got my gears turning was the reply by a reader discussing the expectations of people who employ you (freelance writers, take note). For some–myself included–it’s that expectation of an editor or client who assumes instant access to you any time they want.

This can be a dilemma for those of us who are at once serious workaholics, but also want to take time to enjoy life outside of the 15-inch screens that dominate our world.  Just today I caught myself contemplating the purchase of a Palm Treo so that I could stay on Skype while out to lunch and dinner…the better to communicate with those clamoring for my freelance attentions.

At some point, you have to draw the line and say “enough!” and I think that while my intentions are noble, the Palm Treo idea is a bad one, at least for now. Circumstances may dictate otherwise at a later date, but for now I am keeping my worlds seperate. Kudos to John Windsor for a great post, and for reminding me NOT to give in to all my workaholic urges.

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FreelanceWritingJobs: Your Monday Morning Market Source

June 27, 2008 By: Joe Wallace Category: resources & blogs No Comments →

Just the right gimmick for a fun, unique read? That is one thing I love about certain writing sites, including FreelanceWritingJobs. This site’s hook is the Monday Markets section. Bloggers, take note. You really only need one strong feature like this to encourage net-weary types like me to keep coming back for more.

It seems I’ve had FreelanceWritingJobs on my radar for a while, but for some reason suddenly the Monday Markets hook has got me, er, hooked. Brilliant idea. There are many ways to present standard features, and while I am sure other writing sites also use a similar approach, it’s not widespread enough to be a cliche yet. At least not to ME.

Kudos to FWJ for catching my eye with inventive strategy. Also, the Cover Letter Clinic made me pause but sadly hasn’t been updated since early in the year. Overall this site is a great resource, and don’t be fooled by the name–you won’t find it if you just type FreelanceWritingJobs.com–the URL is FreelanceWritingGigs.com. I add this fact for semi-luddites like me who often just type the addy from memory.

Ahh, this cluttered internet of ours…

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The “Just Say No” Thread Continues…

June 25, 2008 By: Joe Wallace Category: resources & blogs No Comments →

mar-dugan-ganesh1.jpgMark Dugas wrote an interesting post at FreelanceSwitch.com on saying no to low-paying freelance work you don’t feel is worthy of your skill and experience. This makes me think of a post I recently raved about at WritingHermit which touches on the same notion.

I had some painful choices to make in 2007, and the agony of cutting loose dependable, but ultimately time-wasting gigs is very real. You wind up accumulating some serious time-waster projects if you aren’t careful. My dilemma was that I was earning just barely enough to justify the work, but the time investment was actually costing me money. The strange thing about freelancing–at least in my world–is that it usually pays off when you go out on a limb, treat yourself right and say no to money that isn’t worth the effort. I found much better projects to replace the ones I ditched, and fairly quickly!

You’re probably wondering what the relevance of the above photo is–it’s a still from Mark Dugas’s documentary, Ganesh. Something I’d be interested in seeing as I’ve always loved the Ganesh imagery. Being a fellow documentary filmmaker doesn’t hurt either, so in the spirit of cross promotion, please take a second to have a look at Dugas’s site. Doc films don’t get enough love at film festivals in my opinion–though it’s been several years since I submitted one, so maybe the tide has changed. But I digress…

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Google Yourself

June 23, 2008 By: Joe Wallace Category: advice, editorial No Comments →

I recently stumbled across freelancer Daniel Brantley’s blog and decided, based on his most recent entry to take his advice and run a Google search on myself. Lo and behold, I was quite pleased to see that I’m in the top five results on page one for my very common name. Not bad for a humble freelancer with a bit of net-knowhow, eh?

Something more disturbing–a blog post rife with cringe-making spelling errors, and nighmarish violations of Strunk & White’s “omit needless words” law which should be reported to the feds. This blog post was NOT written by yours truly, but it’s so badly written and assembled that this guy’s hamfisted attempt to credit me as a source for a drunk driving statistic actually makes it appear as though I wrote the damn article. I know that’s a stretch, but it’s true.

I’m not going to embarass this poor halpless doink by linking to the badly written slop. He got plenty of bad comments about the awfulness of the article and in light of that I think he’s been punished enough. But the moral of this story is, you really ought to Google yourself to see what’s being done in your name on the net. In my case, it looks pretty rotten–if you read this blog post and assume that it’s written by me, you would never hire me to polish the brass on the Titanic.

Fortunately for me, this crapola is buried three pages deep in the Google results. Anybody looking for me on Google will find my GOOD stuff and move on long before getting bored enough to click over to page three at the bottom of the pile. That said, I know plenty of people who have had work “borrowed” for other web sites who didn’t learn about it until they randomly Googled themselves out of boredom. If you don’t know how your name is represented on the web, take a moment and pull up Google.com and give your own name a spin. You could be shocked by what you find. Cheers to Daniel Brantley for reminding me to have a look…

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Serious Niche Writing: Ken Foster

June 23, 2008 By: Joe Wallace Category: resources & blogs No Comments →

Ken Foster is a writer who seems to have cornered his market. Foster loves dogs, and as the author of The Dogs Who Found Me and other titles he proves you can use plenty of ink on subjects which seem to be written to death. If you have a passion for the topic combined with strong writing, you can definitely rise above your peers in a niche littered with inferior material.

Foster is obviously in love with his subject matter. He started the Sula Foundation to encourage responsible pit bull ownership, and he wrote the forward for the dog-themed photo essay book The Dog Who Loved Cheerios and Other Tales of Excess.

For Ken Foster, dogs are much more than cutesy subject matter. He seems to be writing on dogs full-time, and while frustrated in my early-morning search for an About Me section on his various sites, his blog posts indicate seemingly round-the-clock coverage of all things dog-related. He writes and blogs about court cases involving dogs, guests on talk radio programs. . .Foster has the dog beat fully covered.

He is a shining example of someone who has found inventive ways to keep himself getting paid to write about his passions. For new and struggling writers, Foster’s sites could be considered required reading. Here’s an author who maintains multiple websites on the same general topics, working with tireless devotion to both his craft and his subjects. His writing is inspirational because it’s proof that any topic, when covered with skill and ingenuity, can become a major source of material if you have the right level of dedication. I strongly recommend a long look at these sites if you are interested in carving out your own niche in a specialty topic.

And some of us will linger a lot longer over those dog photos than we should, but that’s one of the occupational hazards in this business…you’ll just have to ditch that third coffee break in favor of those doggy faces.

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Sarah Skerrett on Personal Branding

June 20, 2008 By: Joe Wallace Category: editorial No Comments →

Yes, we should be at the end of our technical problems today (with a little luck) and Sarah will be posting under her own login soon. In the meantime, check out her take on personal branding…she indirectly raises an issue I’ll have a go at in my own editorial next week–the value of using content sites such as Associated Content to raise your Google clout, as opposed to the dubious practice using it to build a list of writing credits. I got the idea after following the link Sara provides in the article, so cheers to both her and Tina Samules for inspiring more content on FZ! In the meantime, check out Sarah Skerrett on Personal Branding. Once again, welcome aboard, Sarah…

The most challenging personal aspect of securing freelance projects is tooting your own horn. There is a fine line between honest self-promotion with the intention of highlighting your credentials and sounding like a pompous, know-it-all jerk who can do anything. There is also a fine line between taking a long shot on a project because you think you have the aptitude and knowledge to complete it successfully and wasting a client’s time because you think you can “quickly acquire” technical terminology needed for an HVAC manual for a heating and air company. (more…)

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Sarah Skerrett on Elance

June 19, 2008 By: Joe Wallace Category: editorial No Comments →

No, we won’t be prefacing all of Sarah’s headlines with her name, we’re just slow getting her set up with her own Freelance-Zone login due to a technical problem. This is Sarah’s first full-fledged FZ post…welcome aboard, Sarah!

I recently got half-way through setting up an account with Elance (www.elance.com), an eBay-style job auction site for freelancers. Divided into “industries,” Writing & Translation is the second-largest pool of jobs (Web & Programming took the first place trophy, with Admin Support rounding out the top three), however some of these jobs are cross-disciplinary and can fall in multiple categories. When I heard from a colleague about Elance and its business model, I immediately checked it out and was only further intrigued when I saw, “15,000+ projects posted in the last 30 days.”

I’ve also been intrigued by Goobers (a peanut butter-and-jelly-combo in a jar) for several years. Same for commemorative plates, mechanical pencils, and audio cards. As with these products, after the initial excitement, a “too-good-to-be-true” feeling set in. (more…)

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Stuntdubl Speaks Up On LinkBait

June 18, 2008 By: Joe Wallace Category: resources & blogs 1 Comment →

Internet marketing consultant Todd Malicoat, better known in the SEO community as Stuntdubl, had quite a lot to say about the ins and outs of linkbait in a recent interview at VKI Studios. Stuntdubl is a site dedicated to helping SEO writers and marketers find jobs, learn the trade and discover a few secrets about search engine optimization. I find this site quite useful for writers–even fiction and trade mag writers who have little to do with SEO on a daily basis.

What? You don’t know what SEO or “linkbait” is and you’re pissed off that I didn’t spell it out for you? Shame on you, writer. You need to know how your career can be affected by Google, search engine optimization, and building traffic through linkbait. A writing blog or resume site needs to be optimized with these things in mind or risk being left in the dust by more savvy writers.

Any technique you can learn as a writer to increase traffic to your own site is an important tool of your trade. If you aren’t a restless self-promoter, you are behind your game. For every one of us who doesn’t bother to seek the cutting edge for their resume sites, blogs and other promotional tools, there are five writers who ARE hip to these things and they will beat you to the next gig. No writer should ever be caught saying “I don’t understand the Internet.”

I know I’ve got much to catch up on with regard to SEO, linkbait and other tools–Todd Malicoat’s blog is one way I try to keep up with the times. I just wish I’d found this one sooner.

Listen to the interview here.

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Why the Chicago Tribune is Going To Fold

June 17, 2008 By: Joe Wallace Category: editorial 3 Comments →

Tonight, I watched an episode of a local news program called Chicago Tonight. One segment included a discussion with three guests about the future of newspapers. One of those guests was an editor from the venerable Tribune, another was a former writer for the Chicago Sun-Times. Needless to say, between these two gents the experience level was high.

The discussion was fairly gloomy–people in charge at the Tribune are desperate to save the paper from certain death, and have been brainstorming a variety of ideas on how to prevent its demise. Between the editor at the Trib and the former writer for the Sun-Times, I got the distinct impression that nobody in charge of one of Chicago’s most respected daily papers really understands why newspapers are getting slaughtered.

The worst example of this came when the editor at the Chicago Tribune stated quite clearly that he is “not Internet savvy”. I said out loud to the television, ‘And that’s why the Chicago Tribune is going to fold.”

The Internet is not killing newspapers–they are doing a fine job of committing suicide all by themselves. Any editor who does not understand and respect the ‘net is doomed just as surely as a woolly mammoth sinking into the La Brea tar pits. Bleat all you want, big fellah. You’re still going down.

But why?

I would love to pimp myself out to these newspapers as a consultant–or better yet as a new media ombudsman–and command a hefty fee to show them how NOT to get murdered in the age of the Internet. Since no offers are currently forthcoming, I’ll share a few “secrets” here. (more…)

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Writer In Progress

June 17, 2008 By: Joe Wallace Category: resources & blogs 2 Comments →

Beth Morrow’s Writer In Progress blog tagline makes it clear she has the same attitude as Freelance-Zone, but Beth is MUCH nicer about it. I can’t remember if we’ve covered Beth’s work before and I’m too busy to search through the archives (read: too lazy). Regardless, I am really enjoying the site. Especially the links section as I am constantly on the prowl for new writer sites to look at. My favorite part of a list of links as extensive as Beth’s is rediscovering sites I looked at earlier in the year, then forgot all about as looming deadlines obscure all else.

One aspect of Writer In Progress that caught my eye is a little widget on her page from Feedjit. This displays the activity of visitors to her site in real time. I know I’m too busy to keep up with all the improvements and new developments in blogging tech, but that one surprised me enough to think I should keep more regular tabs on the geekier side of blogging so I can add a few new bells & whistles of my own. Cheers to Beth for prodding me to take a more active interest in page design.

Writer In Progress is definitely worth a look. Drop by and stay a while..

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A Long Discussion on Social Media

June 14, 2008 By: Joe Wallace Category: resources & blogs 1 Comment →

Dave Allen’s Pampelmoose blog hipped me to this long, interesting article on social media. Worthwhile reading.

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