by Joe Wallace

A recent post on (heh) postcard marketing suggests they might be a good way to market your freelance business. Now to be sure, this piece isn’t aimed at the freelance magazine article writer, but the article does apply to anyone writing commercial or SEO projects.

The article suggests using postcards is a good way to reach “the majority of the local community.” Too true–IF you do it the smart way.

There’s a rate quoted for postage–26 cents–but a suggestion that you look for bulk discounts. It would cost in the neighborhood of $30-$50 based on some quick research we did on mailing out 200 postcards. Not awful, but at those rates we’d suggest any writer working on SEO, custom publishing projects, web content for high-paying niche markets or other types of commercial writing to take a much more targeted approach.

How can you do that? Continue reading Postcard Marketing →