By Amanda Smyth Connor
Being a freelance writer means staying on the ball regarding finding new job opportunities and clients. It also means staying flexible in your job search. One job opportunity you may not have considered is within the community management and social media realm.
Many major corporations are outsourcing their community management needs and many of these job skills encompass what you are already good at: writing, planning and coming up with creative ideas.
What does this role call for specifically? Community managers are in charge of developing and maintaining the style and tone of content that is posted within a community. They develop editorial calendars and make recommendations for specific content. They gather feedback from the community and make decisions about how best to engage the community. They suggest various means of revenue. They control most of the social media channels and messaging, and they develop content – from marketing messaging to blog posts. Community managers straddle the marketing departments, member services departments and editorial departments. They may even have a say in product development. For being a relatively new field, community managers are in greater need now that major companies are realizing the need for such a diverse position.
While networking and job hunting, keep this position hot on your radar!