by Catherine L. Tully

Many articles require an “expert voice” these days. This type of interview can lend a sense of credibility to the facts of the piece and help make it shine. As a writer, unless you happen to be that expert, you will have to find one to interview and quote. There are some good places to look for those who are willing to lend a hand. These include:

• + Professors or teachers. You can find these contacts through colleges and universities nationwide. Educators are usually wonderful to interview, and they are typically very reliable as sources.
• + ProfNet. This website is all about connecting sources with journalists. There are almost 25,000 expert profiles.
• + Help a Reporter Out. Origionally a group on Facebook, this site has grown and evolved into its own thing. Easy to use and free, it’s a great resource to have at your fingertips.

+ Professional organizations and associations. Chances are, if the topic is big enough, there is a professional organization that is associated with it. Google away!

+ Friends and Family. Just because you are related to Uncle Ted doesn’t mean that you can’t use him as a source. If you are writing an article on “keeping your dog healthy” and Uncle Ted happens to be a veterinarian, tap that resource for your piece. It’s easy, and Ted will surely appreciate the publicity.