Scott Sigler may well be a marketing genius. Here’s the skinny: he landed the book deal for his novel, Infected by giving away free, serialized podcasts that got people interested in him as a writer. Really interested. Four million downloads worth.
If you are now interested in hearing more, check out his about page here and learn from a master. Pretty cool guy with a great approach. You have to market yourself as a writer, and using the internet is a great way to do it.