Category Archives: Business

3 Massive Goals for Writers (Move Over NaNoWriMo)

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Sometimes you need a massive goal, the kind that requires heroics and gives your life meaning. The kind that kickstarts your efforts and launches you to victory with immediate results.

November is National Novel Writing Month (NaNoWriMo), where you write a 50,000-word book in one month.

Nanowrimo2012

Polished?  Er, no. 

A messy first draft?  Hells yes.

In honor of this prime example of Massive Goal-ness, I bring you 3 equally massive goals you might not have considered… but you should!

1. Create a Writer’s Manifesto

Why?  It’s a rallying cry for your career, your passion, and your intent to succeed.

I first became aware of the awesomeness of modern manifestos when I read Chris Guillebeau’s Art of Non Conformity website

This, I thought, is what life can be like.  This is the power of words.

He’s added a second manifesto, and you can read them both here:

Want to read more about creating a manifesto?  Read these articles:

And check out Jeff Goin’s e-book: The Writers Manifesto.

TO BE CONTINUED,

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 3)

We freelance writers (including fiction writers) are largely in charge of our own marketing.  It’s up to us to answer all those “why hire us, why buy our work” questions.

This series explores winning strategies by using Free Our City as an example of awesome.

FOC Front Start Here:

  1. Be Bold.
  2. Use Structural Shorthand.
  3. Marry The Message With Skim-able Design.

FOC Page 2 FOC Page 3

4. Be Real.

No fake hype.

Nothing needs to be hyped as more wonderful (or more evil) than it actually is. We won’t believe you. We know better.  And we’ll hold it against you if you do this.

Seriously, is there such a thing as a “Universal Premier” for a TV show?  It’s a US show.  It’s probably just a “US Premier.” (And if it hasn’t aired yet, can it be “America’s Favorite Show This Season?”

On the other hand, being real will… Continue reading 7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 3)

Multi-Tasking with MS Outlook

FZOutlookI tend to multi-task. And since I work from a home office, this often means that while I’m writing a book or working on a large publication layout project, I’m also doing laundry, prepping meals, and tending to the everyday needs of my freelance clients. How is this possible?…Microsoft Outlook.

While many of you probably think of Outlook primarily as an e-mail client, I use it as a task manager and the hub of both my freelance work and household activities. In addition to its function as an e-mail program, Outlook has several nifty little features, including a calendar, pop-up reminders, and a task manager, which help me run my blended business and household like a Swiss watch.

I use the calendar to schedule appointments and deadlines, as well as recurring events such as holidays, daylight savings time, birthdays, and anniversaries. I also use it to schedule smaller events, such as taking vitamins and medications, recording television programs, watering plants, and keeping up with my son’s academic and social schedule. Each time I schedule an event, I create a pop-up reminder that can be customized to notify me anywhere from one minute, to days or weeks in advance. There’s even a *snooze* function that allows me to postpone or procrastinate if needed.

My favorite Outlook feature is its To-Do Bar. This customizable list-making device sits just to the right of my e-mail window; its width can be sized according to the screen space; and it’s divided into six sections: Today…Tomorrow…This Week…Next Week…Next Month…and Later. On it I can jot down a quick note to make a phone call, create a small errand/shopping list, schedule a recreational outing, or make a list of goals for the day. And much like the calendar, I can also note future tasks or events. Tasks may be color-coded for organizing and prioritizing; and the drag-and-drop feature allows me reshuffle the tasks on the list, or move leftover tasks forward to another day. Best of all, Outlook’s To-Do Bar has almost eliminated my need for Post-It Notes.

Outlook has become such an integral part of my daily life that I also use it to compose drafts of all my writing. To begin a blog, article, or even a book, I open up a new e-mail document and use it like a word processing program. If I need to take a break, I can close the document and store it in my Inbox or in a separate e-mail folder for that specific project. I create all my research notes, outlines, timelines, and drafts as e-mails in Outlook, and I send myself a copy of the e-mail to leave on the server for safekeeping. Once I’m done with the project, I create a permanent document in MS Word and save it to my hard drive and back-up drive.

No doubt, there is an array of similar programs out there for both PC and Mac that will function in much the same way, but for my purposes, Outlook has everything I need in one facile suite. It’s the first program I open in the morning…and the last one I shut down at night. I’d be lost without it.

Celeste Heiter is the author of Turn Your PC into a Lean Mean Freelancing Machine (http://www.amazon.com/Turn-Your-Freelancing-Machine-ebook/dp/B008LOX1MQ), the creator of the LoveBites cookbook series for Kindle Fire (http://lovebitescookbooks.com), and the author of Potty Pals , a potty-training book for children (http://pottypalsbook.com). She has also written ten books published by ThingsAsian Press (http://thingsasianpress.com); and spent eight years posting her recipes, food photographs, and film reviews on ChopstickCinema (http://chopstickcinema.thingsasian.com)

Visit her website (http://celesteheiter.com), and her Amazon Author Page (http://www.amazon.com/Celeste-Heiter/e/B002OXU6S2)

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 2)

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

How Do You Get Your Reader or Client to Take Action?

You have a website, a brochure, a newsletter… but does it work?  Does it sell books?  Does it bring you clients?

Simply put, do your “longer” marketing materials make a difference?

“Free Our City” Does It Right

(And they have a much harder message than you do.)

Free Our City.  Non-profit.  Horrific topic (sex slavery).

foc banner

They need everyday people (who cringe at their topic) to take action.  And to do that, they have to get across a lot of information.  They must take a reader from 0 to 100 (not just 0 to 10).

Tough job.

Their mission?

As their back cover quote says: No, we are not satisfied and we will  not be satisfied until justice rolls down like water.” –Dr. Martin Luther King.

FOC BackThey use a 4-page, postcard-sized “booklet” to get this mission across and turn the reader into an activist, a bringer of justice.

This is marketing at its best, most useful, most hopeful.

It’s about the power of words to communicate.  And as freelance writers and fiction writers, you, too, need to harness this same power to communicate for your own business.

This isn’t about tag lines or jingles. This is about how to take a complicated message and share it with the world in a way that doesn’t disappear into the static.

If they can do it, so can you.

Last week, we looked at how they chose to (#1) own their message and( #2) use a tried and true structure to make it easy to digest.

There are 5 more things you can learn from Free Our City.

FOC Front

3. Marry The Message With Skim-able Design.

Continue reading 7 Marketing Secrets for Writers: When the Message Takes a Lot of Words (part 2)

7 Marketing Secrets for Writers: When the Message Takes a Lot of Words

 

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Not everything is a jingle.

Sometimes the message is a mouthful.  A conversation.  An mini-education.  Even a rant.

Then what?  How does marketing work when you need to give your reader/client a lot of information?

You can’t force them to listen.

Force someone to listen

For one thing, you’re not even there in person.  They’re looking at your words.  And baby, reading your words, your marketing material, is totally, 100% voluntary.

That, my friend, is your biggest hurdle.  Think it’s hard to gain “visibility” with a 5-second tag line?  Try holding a stranger mentally captive for 5 minutes so that you can get your long message across.

Big fun, that.

The Lesson

Yesterday I read a 5-minute marketing message by accident.

I was at Starbuck’s, and I ambled over to the bulletin board while I waited on my whole-milk latte. So, I’m here for coffee to go.  I’m not hoping to learn something or take notes.

On the bulletin board, I expected information about (a) garage bands and (b) manicures.  Instead, I read Free Our City’s marketing brochure.  4 pages long.  Front, back, two inside pages. On a topic I didn’t want to read about (sex slavery). 

And I read all 4 pages.

If Free Our City can get tender-hearted me to read on such a gruesome, appalling, heartbreaking topic, then they’re doing something right.  (And aren’t I just the type of person who should be their reader?)

Here’s what we can learn from Free Our City.

FOC Front

1. Be Bold.

Own your message. Get to the point. Lead with the bottom line or at least something that clues the reader in to the topic at hand.

Even if it’s a tough topic, dancing around it won’t help.  In the seconds or minutes that you try to ease into it, your reader has moved on to manicures.

We don’t want to be lured into messages.  We’re hip to all forms of marketing, so don’t toy around with us.

So I read the topic, saw that it was Sex Slavery in my own city, and I felt obligated to read more.  It’s my city for Pete’s sake!

Q,  What’s your bold message?  What message do you need to just go ahead and own?

2. Use Structural Shorthand.

When you frame your information in a format that is familiar, we know the rhythm of what’s ahead, PLUS we’re able to take it in bite-sized pieces.

FOC Page 2

By using a Top 10 List, I was able to digest a whole lot of key information at a glance. In fact, with 10 items, there’s a subconscious test: Do you know all 10 things? 

That’s hard to resist

Examples of Structure Shorthand:

  • Top 10 Lists
  • Knock Knock / Who’s There?
  • Surveys
  • Questions / Answer
  • Definition Lists
  • FAQs (frequently asked questions)
  • Infographics
  • Timeline
  • Diary
  • Advice Column
  • Poem
  • Map
  • Interview
  • Artifact (real or fake)
  • Mind Map

Q.  How can you take the information you need to get across (for your freelance business? your novel? your blog post? a speaking opportunity?) and format it into an irresistible, easy-to-understand structure?

CONTINUED NEXT WEEK! 

clip_image004Diane writes two alternating columns for Freelance-Zone:Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

Can You Reach the Right People via Social Media?

by Helen Gallagher

You might think being on blogs, Facebook and Twitter gives you enough exposure for your professional profile. But what if your desired reader or client isn’t out there?

meeting

Numerous studies show that men and women have differing online habits. While this may seem obvious, it is important if you’re counting on people finding you online and hiring you to work with/for them.

Examples from recent news items in The Atlantic and Christian Science Monitor:

— Fewer men use social media, and they are dramatically less likely to log on everyday.
— Men spend 28 percent less of their online time on social networks than women.
— Males don’t “Like” brands, update their status, or comment on others’ pictures as frequently as women.
— Women view social networks as a way to connect with family, friends, and co-workers. Men do not.

So, before wasting time on social media, hoping to reach the right contacts, consider spending more time reading up on sites that share meaningful industry-specific content. In other words, go where your clients are. Ideas include:

CNet.com, and wsj.com for business contacts
LinkedIn.com industry-specific groups
MediaBistro.com for journalists and media industry news

And, don’t overlook traditional trade magazines. (See tradepub.com).  Whether your client works in insurance, housewares or transportation, you’ll keep up with industry news, and be ready to talk business the next time the client contacts you for a freelance assignment.

Helen Gallagher blogs at Freelance-Zone.com to share her thoughts on small business and technology. She writes about, coaches and speaks on publishing. Her blogs and books are accessible through www.releaseyourwriting.com.