by Diane Holmes, Marketing-Zone: Marketing Yourself and Your Book, founder of Pitch University.
Today, we begin slaying the real reasons you think you had marketing your writing.
There are many unconscious reasons (of the Soul Eater clan mostly) that march around your brain, chanting about how marketing feels B. A. D.
But never fear, I’m just the Marketing Slayer to drag this Brute into the daylight and stake them with Mr. Pointy
Author Marketing Angst #1 (a.k.a. The Brute Effect)
Chances are that, as you deliver your marketing message, you feel like you’re cramming it down the throat of your potential clients and readers.
You don’t feel helpful and jazzed (our definition of marketing you should be doing). Instead, you feel like you’re having to show up with a baseball bat, brass knuckles, and the powers of darkness.
- Buy my articles. Really. You need to do this. Now! Right now, Mister!
- Hire me. I’m good. Great. Over the top. The best you’ve ever seen. You need me, and I’m going to tell you why. So, don’t interrupt. This is very, very important.
- Let me work for you. You’re hiring. I’m perfect for the job. Read this, and this, and this. They’re good, aren’t they? Exactly what you need. Very exciting. Great topics. Beautiful prose. Do it do it do it do it do it….
- Writing for sale! Click this link. It’s wonderful. Really good. You like to read, so go get this. Pay attention as I stand on my head. Look a unicycle. And juggling. And my hair’s on fire!
What’s going on when you end up feeling like a Brute.
#1 You’re not doing the right kind of marketing. The invitation to join Brute Union was a tipoff.
#2 Secretly you believe you’re not being helpful at all. So listen to yourself. You actually do believe in your writing, even if you don’t remember that in the moment. You’re here on Earth doing something you love. Let the love shine through. Or the passion. Or the inspiration, laughter, and sense of meaning. Whatever “it” is, that’s your ticket to marketing you love.
Yes, But How?
Here’s delightful, funny example. Continue reading Marketing Your Writing Without Feeling Like a Brute