Need global exposure? Reach for Tumblr

by Helen Gallagher


I confess I paid little attention to Tumblr until I needed to find more article resources. It is described as a cross between a blog platform and social media. You can use it like a blog filter to find relevant material for the stories you are researching.

Now I’ve read there are reasons you might consider spending time with Tumblr, and I’ll share them here, from what I learned at  They analyzed how various news source are using Tumbler, and found some interesting concepts.


  1. The Washington Post, is using it for a project with  twelve students covering the U.S. presidential election.
  2. The New York Times put its historic photo archive on Tumblr at and sells prints of the photos there.
  3. In the U.K., the Guardian newspaper is segmenting its content on Tumblr into areas of Food, Art and Fashion.
  4. During the recent South by Southwest conference (SXSW), reports that The Guardian “created a Tumblr blog, which they could update from their iPhone or Android phone, and then they used the Tumblr API to pull those posts from the seven blogs back to the main Guardian website as a way to collect all the reporting and then give it back to Guardian readers in a central space on their site.”

Between sleep and paying assignments, freelancers always need to find hot ideas, news, fresh sources and current research.  Instead of scrubbing the web, Tumblr might be a faster way to find what you need.

If you’d like to see how other journalists are using it, take a look here. If people can find journalists by publication, beat, geography and through keyword searches, it makes me think we should all be aware of it.

Dig a little deeper and learn how Tumblr can help you expand your reach as a freelance journalist too. Muck Rack, a site that tracks what journalists are talking about offers a free database, allowing journalists to build a portfolio and link to their work. If you want more exposure for your work, and a wider research base for story ideas and networking, take a look at these resources.

Tell me, do you know and use Tumblr? Does it benefit you?

Helen Gallagher writes and blogs at

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