According to a Freelance Switch survey, only 15% of surveyed freelancers write a blog. To the 85% of you who are not writing blogs, I say a hearty thank you. Thank you for making my quest for more paying gigs that much easier by taking yourselves out of the race. Self-promotion is one of the most important parts of this crazy business of ours, and by not promoting yourself, your expertise, and years of experience in the game you seriously cut down the competition for yours truly. You guys are awesome.
When I read that 15% factoid as reported in Mike Gunderloy’s post at Web Worker Daily, I admit I was fairly surprised. I would assume a much higher figure. Any freelancer who wants to get paid should be taking a serious look at how they market their number one asset–themselves. If you aren’t pushing your skills, you sell yourself short. Doing a blog is not going to drive employers to your virtual doorstep in droves, they won’t be beating down your door just because you have your shingle out. But any time you apply for a new gig, you should use every tool at your disposal, every advantage over that other 85%.
