Tag Archives: promotion

Anatomy of a Launch

by Mike O’Mary

NoteProject 72 dpi 200x93For much of the past year, I’ve been laying the groundwork for something called the Note Project. It officially “launches” on April 18, but for all practical purposes, it’s up and running now. If you haven’t already visited the Note Project website at http://NoteProject.com, please take a minute to do so. There are a couple of good reasons for you to take a look if you are a writer.

The first reason is that the Note Project involves writing. In this case, it’s about writing notes of appreciation. It’s a project that was inspired by a note I received from my youngest sister, thanking me for something I did years ago. My goal is to encourage and inspire other people to share notes of appreciation. There’s no cost to participate, so if you want to help the cause (and make someone in your life feel appreciated), please take a moment to pledge to send a note. Your pledge will count toward our goal of 1 million notes, which we believe will “make the world a million times better.” And if you really like the idea of the Note Project, you can support us by purchasing an optional “Note Project Starter eKit” for $1. You’ll get a lot of helpful tips and inspiration for your dollar, and a share of the proceeds will be donated to support literacy projects around the world. You can also donate directly to the literacy projects if you’re not interested in an eKit.

The second reason I recommend that writers check out the Note Project is that this project has much in common with a book launch. In fact, the person who is managing the launch of the Note Project specializes in campaigns aimed at getting new books onto Amazon bestseller lists. Continue reading Anatomy of a Launch

Gizmodo on Wi-Fi Harassment, Er, Marketing

Gizmodo, one of my favorite gadget blogs, has accidentally come up with a brilliant marketing idea. Intended as a spot of harmless fun, the entry “Harass Your Neighbors With Your Wi-Fi Hotspot Name” advises people to rename their wi-fi networks all kinds of amusing, snarky things including “ISawYouNaked” and my favorite, “KeepThatNoiseDown”.

Funny thing is, this can also work well for marketing your writer’s blog or resume site. Do you have a short URL? FreelanceZoneDotCom might just fit, though I haven’t tried yet. How many people are within range of your wi-fi network? You might just discover a sympathetic neighbor, or even a fellow freelancer lurking in your ‘hood.

Of course, you can always resort to “YourDogWon’tShutUp” but isn’t a nice friendly chat with the offending neighbor a better way to go? Especially when you’ve got shameless self-promotion to consider.