It’s time for more on book pitching with Diane Holmes….her latest is titled–

#6 “There’s a term for this encounter:  Death by Meeting.”

Translation: “This is the longest 5 minutes of my life, and it’ll never end.  The details in monotone just keep coming, and eventually someone will find my cold, dead body, because I’ll have died of boredom.”

Reality: You’re so focused on sharing every fact, every bullet point, and every footnote, you haven’t been watching the response you’re getting.  If you were, you could adjust what you’re saying, know when to stop talking, or try saying something more interesting.

Not everyone succeeds in the first sentence.  Some start out rough, adjust, and then win ‘em over!

Solution:  We’re not always the best judge of what’s interesting to others.  If you can’t get a sense all by yourself about the “excitement” factor of your pitch, you need to use your critique group, writing friend, and others to help you out.

When you practice pitching to another person, have them hold their arm parallel to the ground (in front or to the side, doesn’t matter), and then raise and lower their arm as they become more and less interested.   It’s a really simple way to understand how your message is coming across.

And it can be very encouraging to try to raise your friend’s arm.  Try out different approaches.  Tweak what you’re saying.

Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process).  http://www.pitch-university.com/

And yes, she was born in Texas.

Today we have part 4 of the series on pitching your book, by Diane Holmes….and by the way….you’ll be hearing more from her as she’s signing on to be a regular contributor at Freelance-Zone.com. We’re going to continue running the 7-part series, but you’ll also be hearing from Diane in posts about marketing and fiction over the coming weeks. We’re excited to have her as part of the roster!

#4 “Whoa, stop pitching!  It’s like drinking from a Firehose.”

Translation: “You’re gushing details and projects so fast it can only be measured in “gallons per minute,” and I am totally drenched.  Stop.  Please.  I need to dry off.”

Reality: More details aren’t better; they’re just more. And listing your works-in-progress without a breath doesn’t make you seem prolific, it only convinces an agent or editor that you’ve got a lot of work that hasn’t sold.

Solution:  Stop.  Focus.  You are here to talk about one amazing book project in a way that shines excitement and clarity on it.  If your conversation (not your rant or monologue) creates a positive impression about you, you might be invited to discuss other projects.   And again, stop and focus.

It’s not a race.

The agent or editor assumes that how you present your book is actually the best indicator of both how it’s written AND what type of client you’re likely to be.

Most writers will read this and think, “that is totally unfair!”  After all, we’re not presenters, we’re nervous, and it feels impossible to sum up our books (and deliver that summary in a verbal pitch).

It’s a pretty big burden to look and sound confident, present well, and give a summary that accurately encapsulates the project.  It is.

So, start by practicing being S-L-O-W.  Blurting information is caused either by nerves or desperation.  And it does no good lecturing yourself on not being nervous or desperate.  Emotions can be immune to logic!

So, for now.  Practice being slow.  Aim for clarity.  Remind yourself it’s a conversation.

Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process).  http://www.pitch-university.com/

And yes, she was born in Texas.