Mark Dugas wrote an interesting post at FreelanceSwitch.com on saying no to low-paying freelance work you don’t feel is worthy of your skill and experience. This makes me think of a post I recently raved about at WritingHermit which touches on the same notion.

I had some painful choices to make in 2007, and the agony of cutting loose dependable, but ultimately time-wasting gigs is very real. You wind up accumulating some serious time-waster projects if you aren’t careful. My dilemma was that I was earning just barely enough to justify the work, but the time investment was actually costing me money. The strange thing about freelancing–at least in my world–is that it usually pays off when you go out on a limb, treat yourself right and say no to money that isn’t worth the effort. I found much better projects to replace the ones I ditched, and fairly quickly!

You’re probably wondering what the relevance of the above photo is–it’s a still from Mark Dugas’s documentary, Ganesh. Something I’d be interested in seeing as I’ve always loved the Ganesh imagery. Being a fellow documentary filmmaker doesn’t hurt either, so in the spirit of cross promotion, please take a second to have a look at Dugas’s site. Doc films don’t get enough love at film festivals in my opinion–though it’s been several years since I submitted one, so maybe the tide has changed. But I digress…

Internet marketing consultant Todd Malicoat, better known in the SEO community as Stuntdubl, had quite a lot to say about the ins and outs of linkbait in a recent interview at VKI Studios. Stuntdubl is a site dedicated to helping SEO writers and marketers find jobs, learn the trade and discover a few secrets about search engine optimization. I find this site quite useful for writers–even fiction and trade mag writers who have little to do with SEO on a daily basis.

What? You don’t know what SEO or “linkbait” is and you’re pissed off that I didn’t spell it out for you? Shame on you, writer. You need to know how your career can be affected by Google, search engine optimization, and building traffic through linkbait. A writing blog or resume site needs to be optimized with these things in mind or risk being left in the dust by more savvy writers.

Any technique you can learn as a writer to increase traffic to your own site is an important tool of your trade. If you aren’t a restless self-promoter, you are behind your game. For every one of us who doesn’t bother to seek the cutting edge for their resume sites, blogs and other promotional tools, there are five writers who ARE hip to these things and they will beat you to the next gig. No writer should ever be caught saying “I don’t understand the Internet.”

I know I’ve got much to catch up on with regard to SEO, linkbait and other tools–Todd Malicoat’s blog is one way I try to keep up with the times. I just wish I’d found this one sooner.

Listen to the interview here.