A great post on FreelanceSwitch is a reminder that while not all social media networks are as easy to use as Twitter, the same rules apply. On Twitter and Facebook it’s easy for freelancers to get chatty, make new friends and do that much-needed networking. But more complex platforms like LinkedIn are just as important–as is respecting the power of being social and active.

I use LinkedIn, StumbleUpon, Twitter, and Facebook to stay in touch with both friends, fellow freelancers, and clients. Of the four, StumbleUpon and LinkedIn are the most time consuming. StumbleUpon has high value for driving traffic back to a blog or resume site, but LinkedIn is wonderful for developing contacts you might need later on. I find the four together add up to much more than the sum of their parts.

But the key is using each of them in the ways they were intended–to be social, an active member of each community. It is NOT easy to maintain, but I find the results are well worth the effort.

Bottom line for me personally? I try not to sign up for new social media where I can’t actually PARTICIPATE. I’d rather use a smaller number of social networks well than sign up for a bunch of them and use them all poorly.