If you have a writing resume site, freelance blog, or any other kind of online destination, you owe it to yourself to install Google Analytics to properly track and measure your success on the web.
Once you’ve got Google Analytics up and running, one of the first things you will notice is a statistic called the Bounce Rate. For seasoned bloggers, this is a very well-known term, but if you are just getting started, the Bounce Rate is something you need to get literate on, with speed. Aren’t you glad we’re here to help? I’ll try to wipe the self-satisfied grin off my face.
The Bounce Rate in GA is used to identify how long your visitors actually stay on your website. This metric is probably the only one you can rely on as an across-the-board way to view how well you do on the web. Why? It’s simple. Bounce rate determines what some call the “customer experience”. If you land on a website and see that it’s not what you wanted and leave quickly, you’ve BOUNCED. Continue reading Google Analytics 101 for Bloggers: What’s a Bounce Rate?