Why is the business card in the picture above blank? Believe it or not, that’s how a lot of freelancers treat themselves. Instead of running their freelance careers like a business, they squander their energies with little or no direction.
To survive in business you must do three things:
1. Offer good products or services at a competitive price.
2. Be active in the community where you want to do business.
3. Advertise and promote your brand.
A lot of freelancers get the first two right but fall down on the job when it comes to #3, promoting your brand. I can hear some now saying, “But I already have a Twitter account and a Facebook page!”
Twitter and Facebook are inded critical parts of the puzzle. But take a look at any successful business today and you’ll see how they approach social media is more of a means to an end when it comes to PR and self-promotion–not the end itself.
Your self-promotion efforts should include Twitter and Facebook, but consider them to be communication channels instead of billboard advertising. What’s the difference?
Twitter and Facebook are seldom used (successfully) to actually SELL things. They’re most effective when used to make connections, network, and inform. People are leery of the hard sell on social media. But when was the last time you heard anyone complaining that a billboard or radio ad sales pitch was too self-serving? Continue reading Run Your Freelance Career Like a Business: Advertise