I can’t even begin to tell you the number of times that somebody found me one way or another and then offered me a job. I can tell you that it pays off to invest some of your time and effort into marketing yourself as a writer. If you are visible, you will get work. The question is…how visible are you? Here are some smart ways to extend your reach and let people know you are out there:

• Have a website. It doesn’t have to be an elaborate creature. Mine is fairly simple, but has enough for people to get an idea of what I have done and what I can do.
• Start a blog. If you want to write on the web, a blog is great practice. I had never done one before Freelance-Zone and now that I have the hang of it, I really enjoy it. Just make sure you are aware that anyone can read what you put on there. Keep it professional.
• Stay in touch. Yes, I send holiday cards. I e-mail editors and let them know what I’m up to–or just touch base and say hello from time to time. Staying on their radar means they won’t forget about you when work comes through. Plus, it’s nice.
• Add a bio. Whenever possible, see if you can add a one-line bio to articles that you write. Include an e-mail or website where people can get in touch with you.
• Use a signature block. I have said this before and I’ll say it again….the signature block is your best friend. All e-mail correspondence should have one. I have gotten a lot of additional work through this. It should at the very least include your full name, a telephone number and your website and e-mail address.
• Use social media. Not on Twitter? Today is a good day to set up the account. Do you have a Facebook account? If not, perhaps it is time. Social media can really get your name out there and it is FREE. Take advantage!