Internet marketing consultant Todd Malicoat, better known in the SEO community as Stuntdubl, had quite a lot to say about the ins and outs of linkbait in a recent interview at VKI Studios. Stuntdubl is a site dedicated to helping SEO writers and marketers find jobs, learn the trade and discover a few secrets about search engine optimization. I find this site quite useful for writers–even fiction and trade mag writers who have little to do with SEO on a daily basis.
What? You don’t know what SEO or “linkbait” is and you’re pissed off that I didn’t spell it out for you? Shame on you, writer. You need to know how your career can be affected by Google, search engine optimization, and building traffic through linkbait. A writing blog or resume site needs to be optimized with these things in mind or risk being left in the dust by more savvy writers.
Any technique you can learn as a writer to increase traffic to your own site is an important tool of your trade. If you aren’t a restless self-promoter, you are behind your game. For every one of us who doesn’t bother to seek the cutting edge for their resume sites, blogs and other promotional tools, there are five writers who ARE hip to these things and they will beat you to the next gig. No writer should ever be caught saying “I don’t understand the Internet.”
I know I’ve got much to catch up on with regard to SEO, linkbait and other tools–Todd Malicoat’s blog is one way I try to keep up with the times. I just wish I’d found this one sooner.