Category Archives: Business

advice, Business, editorial, gear, lifestyle, photography, travel

Interview With…Jason Demant

1 Comment

Today we have an interview to share with Freelance-Zone readers. Jason Demant is a writer and traveler who has recently founded UnAnchor, a travel itenerary site. Enjoy!                          – Catherine 

Jason Demant
Jason Demant

1. What is your background in writing and travel?

My background in writing is little to none to be honest. It’s been an interesting experience the last year realizing how much time I now spend writing. To my surprise though, I’ve really enjoyed it. In addition to blogging, I’ve started writing occasionally for other blogs and writing travel itineraries as well.

In terms of travel, I’ve spent the last 10 months on the road across Asia. I’m starting to have a passport that I’m really proud of. Before this big trip though, I did the standard American corporate-life vacation thing. Once a year, I took off one to two weeks (two, only if I was lucky) and saw as many cities and countries as possible. Always returning more exhausted than when I left. I was able to visit the Middle East, South America and Europe twice.

2. What is UnAnchor and how did the idea for it come about?

UnAnchor is a site to find specific, do-it-yourself travel itineraries. I like to think of it as an “app store” for travel itineraries. However, UnAnchor is also quite new. So, while that’s the eventual goal, right now a lot of my focus with UnAnchor is finding the experts to write itineraries. All itinerary writers set their own price on the itinerary (starting at $0.99) and keep 75% from each one they sale. However, for the first 50 itineraries written, we’re jumping that to 90%.

The idea initially came from a previous co-worker, now friend, of mine and has been further refined through my own travel experiences. It’s been frustrating figuring out how to use public transportation, how to do an activity without joining an expensive tour, and choosing what to do in a city with hundreds of tourist options. The idea is that a detailed itinerary will solve all of these frustrations. It will explain how to use public transportation and give you a detailed map to show you how to drive or walk to a destination. If you only have 1, 2, or 3 days in a city, it will tell you the things you absolutely must see.

3. Can you share any savvy travel tips with readers? Continue reading Interview With…Jason Demant →

advice, Business, editorial, featured, Interviews, reading, resources, travel

Interview With…Tim Leffel, Travel Writer And Editor

Today we are lucky enough to have with us Tim Leffel, an experienced travel writer and editor. Tim has just put out a new book that may be of interest to Freelance-Zone readers who want to know more about travel writing, and he also offers some good advice here…enjoy!     – Catherine 
Tim Leffel
Tim Leffel

1. Can you tell readers about your writing journey and how you came to be involved with travel writing?

I worked at RCA Records for seven years in marketing and did a lot of writing there as a part of my job. When my now-wife and I started preparing to go backpacking around the world long-term, the obvious money-making paths for me seemed to be teaching English and travel writing. So I did both. The stories I got published were just a trickle at first, but over time I got more assignments and eventually I was able to dispatch stories and hotel reviews from five different continents. I worked part-time for many, many years before I made the leap to this being a full-time job. For me, things really started to take off when I put out a book that sold well and started a blog to go with it. 

2. You have a new book coming out soon…would you share a bit about that with Freelance-Zone readers? 

It’s hitting the virtual shelves now, so you can get it at the usual online shops, at Booklocker.com, and soon at the Apple iBookstore. It’s called Travel Writing 2.0: Earning money from your travels in the new media landscape. This is the first guide I know of to address how to actually earn money at this in this time of transition between print and digital media. Besides my own hard-won advice, the book has lots of nuggets from 52 other travel writers and a group of editors and publishers.

3. In your opinion, what are the biggest mistakes writers make when it comes to travel writing?

Trying to publish broad stories about places instead of spending time finding unique angles that have not been covered before. Sure, you read plenty of ho-hum destination stories in magazines that follow a similar script, but what editors really want from new freelancers are unique angles, especially ones that can fit onto a page or less in the print world. The same concept applies to blogging as well: if what you’re writing is not noticeably different from everything else out there, why do readers need you? We’re already drowning in average prose from average writers.

The other big mistake is not having the long-term vision and persistence required to succeed at what is a very competitive field. It can take years to get established as a travel writer, whether on the old print path or a new digital one, so choose opportunities based on what it will do for you long-term, not how big that single check may or may not be.

4. Would you share a career highlight with us?

I can’t pick one because the highlights are two-fold. First, I’ve taken some mind-blowing, amazing trips that either paid for themselves from articles sold or were covered by someone else paying the expenses and to me that’s the real payoff of this job. Writing assignments have taken me to the Galapagos, Peru, Panama, Iceland, Botswana, Hungary, Nepal—and plenty more places. Winning a Grand Prize from the North American Travel Journalists Association was nice. Selling Italian rights to The World’s Cheapest Destinations was pretty cool. But probably the greatest highlight was being able to reach the point where I could pay the bills and support my family as a writer/editor/blogger. I’m proud that I’ve accomplished this mostly because of websites and blogs I’ve created myself from scratch, not from pleading with rotating gatekeepers over and over.

5. What is the best piece of writing advice you have ever received?

One of my high school English teachers told me not to use 20 words when 10 will say it just as well—or better. What’s made me a good writer, more than anything I think, is being good at brutal self-editing.

leffel_monkey200BIO: Tim Leffel is a full-time freelance writer and the author of several books, including the new Travel Writing 2.0 and The World’s Cheapest Destinations, now in its third edition. He is the editor of the narrative webzine Perceptive Travel, the CheapestDestinations Blog, and the Practical Travel Gear Blog.

advice, Business, lifestyle

All About ME–Shameless Self Promotion and the Freelancer

2 Comments

joe wallaceI’ve been writing professionally in one form or another since 1987, and in all that time one of my biggest challenges has been getting comfortable with the idea of shameless self promotion.

Don’t get me wrong–today, I love it more than coffee. But in the early days of my writing career I wasn’t confident in my skills, and as a result I always felt like I was selling snake oil to people. The lack of confidence made me feel like I was getting away with something every time I landed a gig or got praise for something I worked on.

And that is a key issue in successful personal PR as a freelancer–believing in yourself enough to sell what you’re doing. I believe many people can detect that self-doubt even in the strongest of queries, sales pitches, etc. It’s almost as if they can smell the desperation coming through in the e-mails, the phone calls, and face-to-face meetings.

Is confidence in your own abilities what makes the sale?

I believe there’s no substitute for a well-written query, cover letter or resume…but I also think those are TOOLS, not the end itself. The query letter is just a sales pitch, after all. Ditto for the resume or proposal. What are these tools supposed to do? Sell YOU.

If confidence is the key, what does it take to get it? So many freelancers are afraid of making mistakes, of sending the wrong thing to the wrong people. I’ve been advising people to stop fussing so much over these issues and just get out there and DO IT. When I was a noob freelancer, I actually copied the format and presentation of successful query letters, not realizing that I would actually sell my ideas better in my own voice.

Today I’d rather shoot myself than copy someone else’s approach–but only because I’ve learned through trial and error that when I do things my own way, my confidence in my approach seems to be far more obvious. And I think in the end, that helps close the deal. Continue reading All About ME–Shameless Self Promotion and the Freelancer →

advice, Business

9 Rules of Effective Voicemail Messages

4 Comments

freelance voicemailBy Jake Poinier

It’s hard to believe that a professional in today’s world would leave a THREE-MINUTE voicemail message. But that’s precisely what someone did to me yesterday. (I was bored out of my mind after 30 seconds and ready to jam an ice pick in my ear after Minute One. I don’t remember a single thing she said before I 7’ed her.)

As a freelancer and professional communicator, you need to do better than that or it will hurt your business. My co-Zoner Sigrid has done a bang-up job with her series on how freelancers can benefit from writing smashing e-mails, and the point she makes in #5—“Most e-mails can be summed up within one window pane”—has its aural equivalent with voicemails.

Unfortunately, it’s easier to recognize an awful voicemail message than it is to leave a good one. Sometimes you’re going to hang up the phone and think to yourself, “Dammit, I am a babbling idiot!” I know there’s a temptation to be thorough and tell the person exactly why you’re calling in excruciating detail.

Don’t. You’d be better served to leave only your name and number than to blab on for a minute or more. Here are the few of the rules I personally try to adhere to anytime I get sent to voicemail:

  1. While the phone is ringing, rehearse in your mind what you’re going to say if you end up in VM. That way, you’re ready for it.
  2. Be brief. (But you already knew that.)
  3. Speak somewhat more slowly than usual and enunciate as clearly as possible. It’s sort of like public speaking.
  4. Immediately after you say “hi” and who you are, say your phone number, so if the person repeats the message, it’s right there.
  5. If you received the contact information from a third party, use that as leverage by stating that “Jim Johnson asked that I give you a call” or something to that effect.
  6. State why you’re calling in a single sentence, and limit it to one topic. You can talk about the other stuff when they return your call.
  7. If you’re on deadline, say so, politely. “I’m on deadline, so the sooner you can get back to me, the more I’d appreciate it” is what I generally say. Or, if you have a specific day/time that you absolutely must hear by, go ahead and mention it.
  8. At the end of the call, state your phone number again.
  9. Say thank you and that you look forward to hearing from them.

Keep in mind, this post took longer for you to read than an effective voicemail would take to leave. There’s no such thing as a perfect message, other than the one that gets you called back. I experiment all the time, and recommend that you do the same.

Do you have a killer voicemail message tactic that guarantees a return call? Please share your idea in the comments!

Drop by DoctorFreelance.com for advice on how to deal with clients who miss their own deadlines.

advice, Business, reading

Getting things done

1 Comment

getting things doneFirst, a confession: I tried the Franklin-Covey/7 Habits routine numerous times in my corporate days, and failed miserably. So, I wanted to bring Getting Things Done: The Art of Stress-Free Productivity to Freelance-Zoners’ collective attention. To me, it is a far better solution for the creative freelancer and the sometimes-squirrelly creative brain that we need to harness on a daily basis—and it is rock-solid when it comes to preventing things from falling through the cracks.

I saw it recommended in the Wall Street Journal a few months back, and it truly changed my way of thinking about organization (no small feat at the age of 42). With the caveat that the best organizational system is the system that you actually use, I think it represents a much better approach than the aforementioned Franklin-Covey route. Here are a few of the reasons author David Allen’s philosophy works for me:

  • He dispenses with the guilt-and-humiliation slant that plagues Franklin-Covey (i.e., forcing you transcribe into the next day what you didn’t do today).
  • You don’t waste any time giving things a priority number or letter.
  • He provides easy-to-employ steps that you can start using right away, and you don’t have to do everything at once. The startup procedure requires a good chunk of dedicated time, but it’s worth it.
  • For list-based folks like me and Mike O’Mary (who wrote “Feeling Listless” earlier this week), he offers an improved method for organizing your to-dos. And you can customize it to your needs, rather than being boxed into a single way of getting things done.
  • He makes no distinction between business stuff and personal stuff, which always seemed silly to me.

Your mileage may vary, but it’s the best $16 I’ve spent all year. Have you read/implemented Getting Things Done, or are you using an organizational system already that you love? Please share your thoughts with Freelance-Zone readers in the comments below!

When he’s not working on paying gigs for his editorial services company, Boomvang Creative, contributing blogger Jake Poinier can also be found dispensing freelance advice at DoctorFreelance.com.

advice, blogging, Business, editorial, gear, lifestyle, resources

What Would You Do If Your Computer Crashed?

The question above is one I don’t even like to type out. It horrifies me to even think about my computer crashing. While this is a nightmare for most people–for the writer, it is a disaster of epic proportions. Articles you could re-sell, invoices, work in progress…gone…just like that.

I’m a huge fan of backup, and so today we are offering Freelance-Zone readers a peek at an online backup option–Mozy. Here with us today is Brent Bird, the Marketing Manager for Mozy, to share a bit about what the service is like.

(And be sure to check out the special coupon/code they gave us below–just for Freelance-Zone readers! If you aren’t ready for that, try it out for free first and see what you think.)

generic-backup-plan-125x1251. What is Mozy and how would it be useful to a freelance writer?

Mozy provides secure, online backup for all of the files stored on your computer. As a freelance writer, your career and oftentimes years of hard work can be stored on your system’s hard drive. Mozy makes sure you’re protected in case your hard drive crashes, your computer gets a virus or if you accidentally leave your laptop in a taxi or on a plane. Once you’re backed up, all of your most important files are stored in Mozy’s secure datacenters, available to be restored to your new machine, anytime you choose.  

2. Can you explain a bit about how the backup works and what you can store?

When you download Mozy, you are asked to select the files that you’d like to backup. Mozy makes this easy for you by pre-selecting “backup sets” of the most popular file types that customers typically choose to protect—documents, music files, photos, etc. Select what you would like to be backed up on your own hard drive, then choose your backup schedule. You can backup once a week, once a day, or even as often as every two hours. The initial backup can take some time, depending on the amount you’re backing up and your connection speed. However, once all of your information is securely in the cloud, Mozy then searches for changes to existing files or new files, so each subsequent backup is very fast.

3. How do you protect the stored data?

Mozy encrypts all of the data on your computer, in transit and at rest in our datacenters. We use 256-bit AES encryption technology which is the same encryption system used by the military. When you select files for backup, Mozy encrypts them on your computer, and then transports them over the Internet to our datacenters. In transit, the files are encrypted with 128-bit SSL encryption, which is the same technology used by financial institutions to send and receive financial transactions. All of your data is then stored in our datacenters in an encrypted state. You can even choose your own personal encryption key which only you will have access to. Your information cannot be decrypted without this key, so you can have ultimate control. Your data has never been safer.

4. What is the advantage of doing backup this way as opposed to more traditional media, such as DVDs or external hard drives?

Using external hard drives or DVDs to backup your data is a good idea, as any backup method is important. However, Mozy is automatic and secure, so that once you set it up, you’ll never have to think about it again. Your information is also securely encrypted, so your information is protected. With an external hard drive, you’ll need to manually move information to the hard drive on a regular basis or remember to upload your photos or your most recent work. That hard drive can also fail or crash without warning. With Mozy, you can set it and forget it and know that all new and important data is being backed up automatically.

5. What else can you tell freelance writers about Mozy?

Mozy wants to make sure that all freelance writers are protected by offering a 15% discount off of our normal rates. Simply enter promo code FREELANCE15 at purchase to receive the discount. Mozy also gives everyone 2GB for free, so you can try it out and see how it works for you. Need more than 2GB? MozyHome is only $4.95 a month for unlimited storage. Purchase an annual subscription and get a month free or purchase a biennial subscription and get 3 months for free. Whatever you choose, make sure you’re backing up your work somehow.