In case you haven’t figured it out just by reading a few of these blog entries, I like reading Folio. Even as a freelancer, I find this magazine-centric site filled from top to bottom with useful and interesting content. Take Folio blogger Mark Newman’s recent entry, You Will Be Fired. Newman’s advice is aimed at people making careers in magazine publishing, but his excellent advice should also be required reading for anyone aspiring to make a go at freelancing full time. Newman compares the writer’s collection of published clips to a stock portfolio.
In the investment world, people who don’t diversify get killed. The same goes for freelance writers. Sure, you could spend a good deal of time writing nothing but articles about Creative Anachronism, how to make your own swords, and what to wear to the renaissance faire. You could also spend a lot of time sticking your thumb up your nose wondering why you only sell five to ten pieces per year.
Here are some ways you can branch out, flex your creative muscles, and try to pitch ideas to new markets you never even thought of touching before. Some of these ideas are certifiably nutty, and by design. The purpose is to get you thinking about your own work in ways you’re not used to:
5. Make a list of your topics of expertise. Now take each part of your list and find a secondary topic that is informed by your actual expertise. A good example–if you have a lot of experience writing about art, chances are you’ve got a lot of solid information about how artists go about promoting themselves. You can start writing pieces about PR and marketing using what you’ve learned from your art writing. The key is to play up the artist-as-relentless-self-marketer angle. Apply this idea to every entry in your list. You’ll be shocked at what you learn about yourself.
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