Category Archives: featured

Twitter 101 Business Guide

twitter_101guide social cache dot com

by Joe Wallace

One of my favorite new media commentators is Dave Allen, of Gang of Four fame. In addition to a very busy speaking and traveling schedule, he’s got a few going concerns on the web, one of which is the ever-relevant Social Cache.  Check out the recent post on the Twitter 101 for Business guide, now available as a free download from Social Cache (hosted from Allen’s other site

If you’re still trying to figure out what this Twitter thing is all about and why you should be paying attention, try this free download courtesy of Social Cache and get yourself schooled. (Please note this is a link to the post, not the PDF itself–that’s located within the post itself.)

If you’re not familiar with Social Cache, have a look around the site…it’s definitely worth your time.

Even MORE Freelance Writing Secrets: Talking Back to Your Editor

talking back to your editorby Joe Wallace

A lot of editors–myself included–write advice columns for writers talking about how you need to keep the editor happy, be dependable, on deadline, and essentially kiss the rings of the keepers of publishing power.

But we rarely write advice for freelancers about what to do when the editor is unreasonable, takes you for granted, or doesn’t respect what it takes to turn in a good piece.

I’m just as guilty as any other editor on both fronts–it’s easy to get caught up in the deadlines, forget what writers go through to get the stories in on time, and do quality work. We just assume stuff.

AND I’m guilty of not writing a lot about how to put an editor back in touch with reality, so here are a few secrets you can use to bring an editor back down to earth:

Continue reading Even MORE Freelance Writing Secrets: Talking Back to Your Editor

An Editor’s Advice For Writers

editors advice for writersWhat could be more valuable to a writer than a book written from the editor’s perspective aimed right at those they must edit day to day? The Forest For the Trees: An Editor’s Advice For Writers is that book.

Betsy Lerner has a pedigree a mile long–Houghton-Mifflin, Ballantine, Simon & Schuster, and Doubleday, she’s worked for the best and has plenty of war stories to share. These are insider secrets and perspective you owe it to yourself to explore.

Lerner’s excellent advice includes some fun-but-right-on-the-money tips including letting your quirks and bizarre behaviors define you and inform your work. “I’ve come to look at neurotic behavior as a necessary component of a writer’s arsenal.” Lerner says. BRAVO!

She also adds “Too often the neurotic writer who still hasn’t learned to trust his own voice rushes to spill the beans…” Lerner was talking specifically here about story development and letting a piece unfold in its own time, but you get the idea that little aside can inform your work in any number of ways.

This is one book you should make the investment in. The perspective alone is worth a million.