Diane Holmes is back today with more in her series about pitching your book…enjoy!
#5 “You’re All Hat and No Cattle”
Translation: “Your efforts to wow me by using the shiniest, hype-filled words Hollywood has to offer (big cowboy hat) are no substitute for real content (a ranch with actual cattle). Everyone these days is calling him/herself an expert of this, a guru of that. Many writers claim to have the next bestseller, a book bigger than Harry Potter, or a story that’s going to excite, thrill, dazzle, and otherwise look good in a Stetson. Just show me the cattle.”
Reality: Hype doesn’t work. TV shows first had premiers, then they had US premiers, then world-wide premiers, and now? Yes, Universal Premiers! Hype doesn’t impress us. We can see through it. So can an editor or agent.
Solution: Compelling premise, compelling character, compelling message. Write books that are compelling by their very nature. Then all you have to do is share this information.
Pitching isn’t a trick. It’s communication.
Diane Holmes is the Founder and Chief Alchemist behind Pitch University, an online website where writers learn to pitch from the literary agents and editors (and maybe even sell their book in the process). http://www.pitch-university.com/
And yes, she was born in Texas.