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Stepping Stones: Building a Web Presence Part II

One of the most important things any freelancer can do is establish an effective web presence. Some freelancers need two or three individual sites to promote what they do, especially if they are multi-disciplined. In my own particular case, I started off with a single web page, but as I branch out creatively I find that my needs demand multiple sites.

My current web presence, Joe-Wallace.com, is effective at telling the world that I have a LOT of experience, but if I were to start seriously marketing myself in my other skill sets (voiceovers, video, radio, television production, and photography) I’d need to create specific websites to showcase each of those talents.

My background as a military reporter for Air Force News Agency, the Navy Media Center, the Pentagon Channel and other networks is enough to give me some serious clout as a writer, but if I wanted to promote myself as a television reporter/anchor again, I’d need to do far more than what I’ve got listed at my current site. For writing, it’s enough for me to brag on my former life as a globe-hopping journalist. Continue reading Stepping Stones: Building a Web Presence Part II