Yes, we should be at the end of our technical problems today (with a little luck) and Sarah will be posting under her own login soon. In the meantime, check out her take on personal branding…she indirectly raises an issue I’ll have a go at in my own editorial next week–the value of using content sites such as Associated Content to raise your Google clout, as opposed to the dubious practice using it to build a list of writing credits. I got the idea after following the link Sara provides in the article, so cheers to both her and Tina Samules for inspiring more content on FZ! In the meantime, check out Sarah Skerrett on Personal Branding. Once again, welcome aboard, Sarah…

The most challenging personal aspect of securing freelance projects is tooting your own horn. There is a fine line between honest self-promotion with the intention of highlighting your credentials and sounding like a pompous, know-it-all jerk who can do anything. There is also a fine line between taking a long shot on a project because you think you have the aptitude and knowledge to complete it successfully and wasting a client’s time because you think you can “quickly acquire” technical terminology needed for an HVAC manual for a heating and air company. Continue reading Sarah Skerrett on Personal Branding →