Tag Archives: social media

Does Your Hobby Blog Eclipse Your Pro Blog?

dangers of assuming on freelance jobsby Joe Wallace

If your hobby blog is overtaking your professional blog, getting more hits and more attention, ask yourself a couple of important questions. After all, we all want our pro blogs to do well and make money–but some people find their pro blogs lagging behind the ones they do for fun.

And there lies the answer, I suspect.

Hobby blogs are often more informal, more fun to read, and definitely more fun to write than pro blogs. I think pro blogs could take a lesson here–at least the ones that don’t seem to be able to compete. I run Turntabling.net, which is a lot more snarky, informal and goofy than Freelance-Zone.com. While Turntabling isn’t a hobby blog per se–I do try to earn some coin on it–I don’t worry nearly as much about content there because it’s far more opinionated and as such is easier to write. While there are opinions here, I find striking a balance between information and opinion more crucial to the success of FZ in general.

If your hobby blog is outpacing your pro blog, ask a few questions of your work:

  • What makes the hobby blog fun to read? What is it you do there that you DON’T do on the pro blog?
  • Is your pro blogging work too long? Too densely packed with information? Or is it “skimmable”?
  • What is the central idea of your pro blog? Can you sum it up in two sentences or less?
  • Look at the visual presentation of your pro blog. Is it easy on the eyes? Or is it a cluttery mess?
  • Give your blog the Who Cares? test for all your most recent posts. The So What? test is also a good one.

These are only a few of the things you can try, I’ll cover some additional ways to give your pro blog a good, hard look in another post. Continue reading Does Your Hobby Blog Eclipse Your Pro Blog?

5 Social Media Tips For Freelancers

Twitter Social Media dos and donts
By Joe Wallace

It’s funny how history repeats itself. Ten years ago, freelancers and business owners were wondering if they should start websites to promote the business. It wasn’t quite mandatory yet back then. Today people have the same issues with social media. “Should I get more involved with Twitter and Facebook?”

That question is like, soooo last century.

Of COURSE you should be. But for the right reasons and with the right strategies.

Gang of Four founder and social web contrarian Dave Allen is fond of saying that simply having a Facebook and Twitter account does not equal having a digital strategy, and I have to agree. So many people DO believe that, though–that using social media IS the strategy as opposed to simply having another tool in the box to use.

The first place I start when telling people how to use Twitter and Facebook? Make a plan and decide what you want to DO with these tools. It’s not enough to post things and hope people pay attention.

Once you have a strategy and know what you want to accomplish with your social media accounts, then you are ready to really take advantage of the following advice:

  1. Don’t be content to post an endless stream of quotations and self-promotion. People want to know YOU’RE there.
  2. Opinions vary, but I’m of the mind that posting links in every post isn’t the best way to use social media. Sometimes we all fall into a rut here–myself included, but refer to #1. People want to know YOU are there…not just your agenda.
  3. Following the right people is an art–don’t just populate your friends and following lists for the sake of the numbers like we ALL did when we first got our Twitter and Facebook accounts. Be selective. Target your audience and go after THEM.
  4. Don’t ignore your DM, inbox, and other tw0-way communication tools associated with your social media account. Sometimes you learn a lot about how NOT to use the social web by weeding out the spam and useless messages you’re going to get.
  5. It’s very tempting for freelancers to lean in favor of potential clients or colleagues when friending and following. Don’t be so self-conscious about your friends and follows–add the people who are relevant to what you’re doing on the web and let the chips fall where they may.

What You Don’t Know About Twitter CAN Hurt You

Twitter-dangersby Joe Wallace

Over the last few years, in addition to freelance writer and editor, I’ve also added social media specialist to my list of titles. I got started doing MySpace accounts for music projects and music journalist sites and branched out over time as Twitter, Facebook and other social media gained traction.

Among the many trends I’ve noticed among social media, one thing remains constant regardless of platform preference; there are always people willing to find new ways to send spam. Twitter is a no-brainer when it comes to spam–it’s too easy to tweet, tweet, tweet ad nauseum and send annoying direct messages until the keyboard breaks.

But it’s also just as easy to block spammers, so a bit more innovation is required to send out the annoyance.

One way spammers are using Twitter can actually affect YOUR account’s reputation, get you blocked by potential readers, clients or customers, and give you a bad name all round. And if you’re not disciplined enough to check your account on a daily basis, you might never know it’s happening. Continue reading What You Don’t Know About Twitter CAN Hurt You

Why Hoot Suite Rocks

hootby Catherine L. Tully

If you are into social media (which you should be in my opinion), you need Hoot Suite. Seriously.

Hoot Suite helps you manage all of your social media accounts from one place, and it has a host of useful features, including:

– The ability to schedule tweets

– Easy updates on LinkedIn, Twitter and Facebook–all from one page

– The ability to shorten URLs without leaving the page

– Auto complete on your @usernames once you have used them before (I think this may be my fave feature)

– Statistics on how many people click through on the URLs you tweet. And yes–I’m serious!

I tried TweetDeck before, and while I think it looks much better (very slick interface), it is more confusing. I accidentally sent an update meant for Twitter to all of my social media accounts….

Not good.

If you are looking for a simple way to manage your social media without a big learning curve–this is it. I haven’t used the app yet–but there is one available for the iPhone as well. Check it out and you will really be glad you did! No more multiple log-ins and no more time suck. Do it all quick and easy.

I’m loving it!

No Time For Social Media, But Lots Of Time To Waste On Email

Freelance-Zone.com reached out to Joan Stewart, a speaker, trainer and consultant who blogs at Publicity Hound and My Social Media Solution and she shared a great tip on time management in terms of how to find space in your day to utilize social media…

joan-smallOne of our customers told me this morning how frustrated she is that she doesn’t have enough time to spend on social media.

I suggested that she set aside a block of time twice a day, say as soon as she starts work in the morning and again before she closes the office for the day, to blog, post to her Facebook and Twitter profiles and do what needs to be done on LinkedIn.

When she hemmed and hawed about how difficult it would be to find the time, I asked her, “”How much time do you spend on email each day?”

“A lot,” she said.

“Why?”

“Because it’s a way for me to check in with my clients and other people who I like to hear from,” she said.

“How profitable is answering email?” I asked. Continue reading No Time For Social Media, But Lots Of Time To Waste On Email

Social Media For Writers

This post is sponsored by FiledBy – where authors can claim their free website and build their online marketing platform

donnanoseby Catherine L. Tully

I stumbled across a real gem of a site in Social Media for Writers and thought I’d share it with you today. It was great to see something specifically devoted to writers out there, and this site has a little something for everyone…

If you are a rank beginner when it comes to social media sites, the author (Donna Talarico) provides a good overview of two of the best out there–Twitter and Facebook. More advanced users will appreciate things such as information about promoting your blog on Twitter or information on how to use Twitter lists.

filedby

One of the most refreshing things about this site is the easy tone that Talarico uses. She communicates good information without talking down to writers, but it isn’t so basic that you’ll be bored. Take a few minutes to check this site out and see what you can learn about making social media work for you.

And if you haven’t already joined us on Twitter or Facebook, please drop by and sign on. We should all be connected!

This post was sponsored by FiledBy – where authors can claim their free website and build their online marketing platform