By Amanda Smyth Connor
Last week, I wrote a blog post about a gentleman from a popular television show. Within one hour of my making the post live, he emailed me directly to thank me for my kind compliment of his abilities.
Blew. My. Mind.
First of all, my blog has only been live for a few months and doesn’t exactly have the huge number of page views yet (it will get there. I have hope and some decent SEO skills.) But I am fully aware of my humble blog stats.
Secondly, I can only now refer to him as “He Who Shall Not Be Named” because he obviously does a fantastic job of tracking his online identity. My mention of his name online brought his attention to my blog post immediately. That’s commendable.
What are you doing to track your online identity? Online identity management, or brand management, is one area that most businesses, large or small, are willing to spend millions of dollars on each year. I may not have millions of dollars to spend on my own brand management, but all I need is a little time and a good search engine.
My name is Amanda Connor and once a week, I Google myself. There. I said it. I Google my name and close variations. I read the Yelp reviews regarding my business. I update my LinkedIn connections and I have a VERY strict filter up on my Facebook account. I read up on all of my Twitter followers and I check the status of all old press releases that contain my name from every former company I’ve worked for. I don’t like surprises and I like to know every detail of my life and my business that is available online.
Whether you do it to manage your private life, or you do it to manage your business or professional presence, there is no excuse for not being diligent in managing your online identity. Even if you don’t know what’s online, it is likely that your potential employers and clients do.
Amanda Smyth Connor is a SEMPO-certified SEO specialist, has managed online communities and nationwide marketing campaigns for several start-up and Fortune 500 companies, and has been an editor for more years than she can remember. She also runs her own wedding planning company, Hummingbird Bridal and Events, throughout the northeast.