My insider sources in the television industry tell me certain large corporate sponsors are scaling back expenditures on TV ads. This might not mean anything to the average freelancer…or does it?

What’s good for the ad industry is good for print. What’s bad for ads trickles down to the newsstand, too. If major sponsorship for newsstand publications dwindles, where do these print publications turn? Ad revenues cut, staff chopped to the bare minimum, people spending less on extras like pricey mags?

I’ll tell you where…they turn to the Internet.

Print will continue to survive as long as there are buses, airplanes, and trains. But the ubiquity of mobile media cannot be ignored. When Catherine L. Tully gets an iPhone and fully embraces the technology, you know this stuff has ARRIVED. Print has long been in transition. Back in your granpappy’s day, the web was another way to advertise the print mag. Now those roles are reversed. Print will exist to promote the website as the main attraction. I’ve said all this before, but in case you’re just joining us please remember I warned you. Print markets are not dying. They are MUTATING. Continue reading TV Ads Scaled Back, Print to Follow? →