by Joe Wallace
We all want to make money blogging by inserting Google Adsense, Chitika and other pay-per-click or affiliate links. According to a recent AdWeek story the landscape could be changing, especially for those who struggle with the technology to insert ad code and modify blog templates to accomodate it.
According to AdWeek, an experiment is underway by the Wall Street Journal and other top-level publishers. What do readers get during the test? Something called “interruptive” ads” that pop up as you try to access a web page.
It’s not a new idea, but according to AdWeek if the idea catches on there will be much more intrusive advertising cluttering up our laptop screens.
What does this mean for bloggers?
For those using freebie WordPress, Blogspot and other platforms, some of these ads will happen with or without your permission if the owners adopt a more aggressive ad policy. For others, the challenge will be incorporating these more intrusive ads into their current placement systems. If Google hops on board, chances are the ads will eventually be as ubiquitous as the hated pop-up once was.
For blogging noobs eager to make a buck with as little effort possible, this experiment is probably a welcome development, but for the rest of us who actually care about readership it feels a lot like a step backwards to web 1.0. aesthetics.
In fact, intrusive ads–in the minds of some (me) are just as annoying as pop-ups and (with luck) the shelf life of this not-so-new ad delivery method could be limited. But the future could hold a vast amount of annoyance if this experiment gains traction.
This post will annoy some people because I’m pulling the curtain back on certain practices that, for better or worse, drive traffic to blogs in spite of their user-unfriendliness.
There’s a fine line between “Don’t do anything to alienate potential readers” and being honest and transparent about silly practices and bad advice about our craft. More than once I’ve felt that playing by the rules or obeying the status quo is a bad idea. In the blog world, one sometimes has to choose between having an uber-sticky, traffic-laden site and telling it like it is.
Some Google-bait blog practices are relatively harmless at best, simply annoying at worst. One blog for writers has a forum section linked from the main page. “Ohh!” You might think, “A new forum to make friends and network with.” But don’t light the fireworks just yet; when you click on the link you get taken to yet another page which has “Click here to access the forums” on top in large letters.
Click on THAT link and you get taken to a message page saying the site no longer offers forums. Now you’re just plain irritated. WHY do they DO that? Why don’t they just take down the links and stop directing people to parts of the site that don’t exist?
The users who are used to having the forums there get a notice that the forums are dead, but the site still has those forums–or at least the forum landing page–indexed by the search engines. Rather than loose that Google clout, the page stays up, retaining the power to annoy for ages.
That’s just one of the eyeball-rolling practices blogs employ. But what about more harmful practices? Continue reading Why Do They Do That? Freelance Blog Mysteries Explained
Newcomers to the wacky world of blogs and making money from them have their work cut out for them. You’ll find plenty of land mines to trip you up, including seriously outdated advice that can get you banned from Google Adsense.
When you go tramping about in the scrunchy undergrowth of making money online, you’ll find an army of shady information products hawkers who want to sell you paper-thin e-books that supposedly reveal the secrets of making money via Google Adsense, affiliate marketing, and other tools. There are a lot of sites that, while marginally active, never bothered to remove their old content–content that tells you to do things that are in clear violation of the updated terms of service for Google and elsewhere. Continue reading Blogger Beware