By Amanda Smyth Connor
I love writing about the subject of client relations because they are just so darn intricate. Balancing client relations takes a certain finesse…a cross between ballet and tap dancing with some jazz fingers thrown in for good measure.
This week, let’s discuss the “Bait and Switch.” Let’s say you meet with a new client. They seem fantastic! They are excited to hire you and to get the ball rolling on the project and everything is coming up roses! And then things turn a corner. This next part may happen suddenly or it may happen gradually but long story short, you realize that your handsome Dr. Jekyll has become a hulking, demonic Mr. Hyde.
Ah, the old “bait and switch.” You did your due diligence on this client. You met with them, you interviewed them as thoroughly as they interviewed you, maybe they even came to you on recommendation. But all of a sudden you find yourself faced with a client who has unrealistic expectations, last minute requests that are just ridiculous or worse, they ask you to engage in bad practices (keyword stuffing, use of misspelled words in your content, fudging factual info about products…the list of possible bad scenarios goes on and on.) Continue reading The Bait and Switch