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How To Query Magazine Editors

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When I started as a freelancer, I studied query letters to see if I could learn “the secret” to getting an editor’s attention when pitching a freelance article. I figured there must be some kind of industry standard to formatting the query letter to let the editor know I’m capable, hard working, knowledgeable, and full-time freelance.

Turns out I was doing it all wrong. But only because there IS no standard query letter. They’re as individual and varied as the editors you send ’em to.

If you really want to know how to write a good query letter, try these on for size:

1. Learn the editor’s name. If you can’t get it, leave out the salutation altogether. It’s more professional.

2. Be direct and to the point, but don’t leave out crucial details. If you’re an expert in the topic you’re querying, be sure to mention it. If you aren’t, let the editor know what expert you might have lined up to supply quotes for the piece.

3. Give an approximate length but let the editor know you’re flexible. “I can give you 1200-2000 words on topic XZY.”

4. Try to pitch to a specific part of the magazine. “I’d be happy to submit this for consideration in your Grumpy Traveler section.” This tells the editor you’re familiar with the publication.

5. Don’t write about any shortcomings, weaknesses, or non-article related issues. “I’m a young writer but eager to learn” is a bad thing to include in your letter. So is “While I don’t have any personal experience in this area, my subject matter expert says…” Just tell the editor what your subject matter expert says.

6. Don’t over use adjectives, but remember that you are SELLING your article to this editor. Make a sales pitch. “Doctor Jerry Casale has invented a device he says can prevent traumatic flashbacks in war veterans.” The word “traumatic” isn’t strictly necessary, but it does make a stronger presentation.

7. Be personable, but not over-familiar. Be friendly but respectful. Confidence without arrogance is a good sign in a query letter.

8. Always include an e-mail addy and phone number even if you’re writing an e-mail query.