How does a writer expand a portfolio into new subjects with little or no expertise? If you are primarily a music journalist, but want to break into medical writing, how do you take that first step? Here’s my secret for branching out into other areas. It’s so simple you’ll wonder why you never thought of it before. Continue reading My Freelance Writing Secret Weapon For New Markets
Recently I posted a set of “don’t hire me” traits new freelancers sometimes display, so I figured it was time to throw out some advice in the opposite direction. What makes an editor take a chance on new writers? What makes them ask some writers back for more? I don’t claim to know what works for every editor, but here’s what I look for;
10. A good cover letter. I recently put out a call for writers requesting three writing samples and links to online work. The worst responses I got included those things and nothing more. While some of the writing samples were decent, they were outclassed by the ones I got that had good cover letters. The good cover letters were the ones where the writer introduced themselves, listed some relevant qualifications and gave some background. The worst cover letters all said the same things. “I believe I am qualified for the position you advertised,” but did NOT ELABORATE.
9. Relevant writing samples. One joker sent me a cover letter, resume and a copy of his college thesis. I advertised for a writer who could do research and writeups on consumer electronics with a slant towards bargain hunting. What that guy SHOULD have done was to send me any writing at all that had something to do with what I asked for. Always at least try to include at least one sample of your work that is tilted towards the job at hand. Some editors will disagree with this next bit, but I’d rather see two published clips of any published writing and one unpublished clip that is relevant instead of nothing but samples of work that has nothing to do with my needs. I just want to see whether you are capable of writing in my niche.
8. Flexibility and reliability. A writer who can demonstrate the willingness to learn or go the extra mile is pure gold to a busy editor. There are plenty of writers out there, but not as many who have the ability to think on their feet, roll with the editorial punches and can take a few curveballs. The easiest way to establish your flexibility in the early stages of an editorial relationship is to simply decide you won’t say no to ANYTHING. Some writers don’t have this luxury, especially those who still work day jobs, but it is in your interest to say yes to as much as possible from a new editor in the early stages. It endears you to the editor and makes you the go-to person–status which gets you more work and higher pay. Reliability is a valuable trait in a freelancer.
7. Honesty. Don’t learn the hard way; reliability and flexibility doesn’t mean you can do EVERYTHING. When you hit the end of your current abilities, don’t try to fake your way through a topic if you don’t have the chops or the know-how. Tell the editor if you legitimately can’t take on the challenge. You’ll find that the honest approach works better towards building trust than if you take on something you know is really beyond your reach and turn in work that’s not up to par. I was once asked if I could handle doing an annual report for a large corporation; the money was massive and I had dollar signs in my eyes. But I also knew I’d never done one before and I had to force myself to tell the editor I didn’t think I could deliver the polished results the client was looking for. I missed out on a few thousand dollars that way, but the relationship actually got better and I took on more work as a result of my honesty. In the long run, I wound up making much more because I took the transparent approach. Continue reading Top Ten Freelancer “Hire Me” Traits
I spotted the above sign while driving back to Chicago from Toledo, Ohio and was inspired to write something for new editors who are about to put out a call for freelancers or writing staff. Writers, you should read this and take notes–knowing the mind of a potential editor is important to your survival in this business. As I am about to put out a call for new freelancers, this list is definitely top of mind. I dread posting those “freelancers wanted” ads, because I’ll get a flood of responses from people who belong in clown college rather than behind the keyboard. The three to five good results I get are worth the hassle, but when I am reading the slop, I don’t believe it.
I don’t view this so much as advice as sharing about how I personally do business. For some editors, this top ten won’t work, and that’s the nature of the biz, but I’m willing to bet at least 75% of those new to the editing game can find something useful here:
Top Ten Writer Traits Which Scream, “Don’t Hire Me”:
10. Misguided Cover Letters. Don’t tell me anything unrelated to the job ad–and don’t bother replying to an ad which seeks a specific type of writer unless you fit the bill. I once put out a job ad requesting replies only from writers who were also musicians. One cover letter in my inbox started out, “I am a voiceover artist.” That’s nice, buddy, but that’s NOT what I asked for. In case you’re wondering, the rest of the ad made it perfectly clear I was seeking musicians only, no other type of performers. The respondant clearly couldn’t follow instructions.
9. Clips From “Content” Websites. Sorry, kids, but if I see Associated Content, HubPages, or any other content mill material used as writing clips, it sends big warning flares off in my head. I’d rather see an unpublished clip directly related to my publication’s focus than some generalized crapola you took five minutes to write and edit before posting to the content mill. Submitting content clips screams “amateur” to me.
8. Clips From Blogs. If I am LOOKING for a blogger, I’ll ask for blog clips. If I need ARTICLES, blog clips don’t do me a damn bit of good when trying to evaluate the appropriate skills. Blogging is NOT article writing, and vice versa.
7. Submitting Fiction. Unless specifically asked for fiction clips, never include your short stories or novel excerpts when replying to a job ad. This is among the worst judgement errors you can make as it shows a fundamental lack of understanding about how the game is played. I have plenty of time for noobs and beginners as long as they show initiative and at least TRY to respond properly to a job ad or call for writers. Continue reading Confessions of an Editor: Top 10 “Don’t Hire Me” Traits
There are two kinds of karma a freelancer can earn. In the earliest days of my career as a writer/producer for radio and television, I had three people who took the time to pass on some genuine wisdom about how to survive and grow in the craft. One was exceptionally generous–even monetarily. I was in my early 20s at the time and had a lot to learn, so for anybody to take a snotnosed, know-it-all punk in tow had to have a great deal of patience.
Especially with ME.
One thing that my three mentors passed on to me was the notion that I didn’t owe them anything except one thing: when I had the opportunity to do the same for someone else, I’d be obligated to do so.
Many years later I find that opportunity again and again. Every time I have an opportunity, I feel obligated to at least try to do SOMETHING. It’s the only way I can pay back the people who took the time and energy to help polish my rough edges off.
The thing is, freelancer karma works both ways.
Once upon a time in a galaxy far, far away I had to let a freelancer go. It was someone I had tried to work with, giving a lot of advice, fine tuning, trying to work with someone who clearly needed some guidance. The problem was, this was a writer in the early stages of a career and didn’t a lot of polish. In fact, the skills were really quite basic, but I took a chance on this person anyway. I thought I saw some potential, but when the going got tough, the effort just wasn’t there and we had to part ways.
The business relationship didn’t last a terribly long time, just long enough for an editor to figure out what the writing on the wall was saying and terminate things before they got truly awful. Unfortunately, when it came time to part ways, the writer didn’t take it very well. This person did not go gentle into that good night. In fact, with apologies to Dylan Thomas, Continue reading Confessions of an Editor: Karma For Freelancers
Hey, new freelancers! I am going to tell you a secret near the end of this screed about the writing business. Nobody else will tell you what I’m going to share, or at the very least they won’t be as honest about it as I am. It’s blunt, it is not polite and it’s the whole truth. Read on…
I’ve had to discipline writers (and other creatives), I’ve had to dress them down, I’ve even had to roll their stupid hungover rear ends out of beds on at least one occasion to keep them from getting into a larger world of hurt up the editorial ladder. That last one was a mistake. I should have let that guy twist in the wind, but that was when I was a new editor and still a nice guy.
Hah.
The one thing I truly hate to do is fire people. A few years back, one unlucky gent tried to run game on me, but unfortunately for him, I myself had already run that game myself when I was a young punk. I gave him his shot to try and talk his way out of it without BSing me, but he didn’t take the opportunity. So I dumped him.
As an editor–and manager–you have to be very careful not to overreact when your people screw up, try to push your boundaries, test your limits and see how much they can get away with. It’s human nature to do all that, and a good editor will let somebody go up to a point because we ALL do it.
The day you, dear reader, find yourself in the editing chair, you have to learn your tolerance for all this stuff and decide what it is that you can’t take. Whatever your hot buttons are, learn them and sharpen your knives. You’re going to need them. Continue reading Confessions of an Editor: The Terminator
Let’s talk about stuff you can’t take back. Like tarting up your writer’s resume to make yourself look a bit more accomplished than you are. Or scaring potential paying clients away by a few ill-advised moves you think are harmless.
I won’t presume to speak for all editors, I’ll just speak for ME. As an editor, especially one who only just recently put out a call for writers, waded through the crap and hired multiple freelancers.
For me, there is a level of inexperience that I feel I can work with if a writer shows promise, or at least a willingness to learn. So at least in MY case, inexperience is not an automatic disqualifier. But what is?
Two things come immediately to mind. The first is when a freelancer comes to me with a resume full of clips designed to make them look like they have a lot of experience. Upon further investigation — about thirty seconds worth — I discover the resume is full of “pay per click” writing and stuff written for free. In fact, the sum total of the resume is this sort of thing.
This is pretty heinous–the mark of a rank amateur with no experience in the business whatsoever. Even so, as wretched as it is, believe it or not I am STILL willing to give this person a chance for another thirty seconds. Sadly for most in this boat, that thirty seconds comes and goes without me doing anything but deleting the resume and the e-mail.
Why? Continue reading Confessions of an Editor: The Background Check