By Amanda Smyth Connor
It’s incredibly easy to get fired/downsized from a social media position. Very few C-level executives have a working understanding of social media, and even fewer understand how it equates to dollars and cents in their business. So when the going gets tough, the tough cut the jobs they believe are unnecessary.
But you’re NOT unnecessary. You know EXACTLY how necessary you are to the company! You know that your social media efforts have increased the company’s public exposure and brand messaging awareness. You know that you’ve tackled your share of customer service inquiries, you’ve identified potential sales leads and you’re tracking all of your competitors online marketing efforts in order to keep your company one step ahead.
So how can you prove your worth to the C-suite? Here are three handy-dandy tips to live by in order to keep your social media job.
1. Set real and measurable goals for yourself. Don’t leave it up to your manager to set goals for you. You know the growth rate of your community. You understand the level of feedback you can expect and you know what numbers and goals are realistic. Allowing a manager to set unrealistic goals for community growth, clicks or feedback sets you up for failure.
2. Track your analytics. Because no one else will, and the day will come when someone (“The Bobs”) will ask you “What would you say you do here?” All you have to do is pull out your analytics tracking sheets, with all of the wonderful numbers and charts (that you can pull FOR FREE from Hootsuite and Facebook) and you can hand it over and say “Here you go, Bob. I handle your social media. I handle the HECK out of your social media. Look at how those numbers have climbed….”
3. Be Present – Both in your social media community (answering posts, commenting back and keeping all of your social sites alive with activity,) and with your higher-ups. It’s tempting to fly under the radar, particularly if you work alone, remotely or work under a boss who doesn’t quite know what you do so they just let you manage yourself. You have to take it upon yourself to stay on the radar. If they don’t know about your achievements online, they can’t reward your efforts. Be the squeaky wheel who sends analytics updates without being asked. Volunteer to train upper management in social media best practices. Make yourself invaluable to your company.
If you follow these three basic rules, you might just NOT get fired when the chips are down and heads are on the chopping block. You’ll have made yourself an invaluable asset to your company and to your higher-ups.
Good luck. God speed. Don’t screw it up.
Amanda Smyth Connor is a social media manager for a major publishing company and has managed online communities and content development for many start-up and Fortune 500 companies. She has been a professional editor for more years than she can remember.