“Have you ever dreamed of becoming a writer but never took it too seriously, because after all, the words ‘starving’ and ‘writer’ are pretty much joined at the hip?” asks freelance copywriter and author Peter Bowerman in his updated edition of The Well-Fed Writer.

Well, have you?

Bowerman’s query brings up the quintessential conflict that faces all freelancers and wanna-bes at one point or another in their careers—how to write away the workday, without having to pinch pennies.

Maybe you’ve already made it past that point.

Great. This book is still worth your while.

Or maybe when you read the opening question, you thought, “Yeah, that’s pretty much me in a nutshell.” That’s even more reason to check out Bowerman’s aptly-named The Well-Fed Writer, in which he shares a slew of industry secrets that will assist you in successfully marketing yourself and your writing.

Compartmentalized into useful chapters such as  “Money Matters: How Much to Charge and How to Get Paid,” “Learning to Love S&M (Sales and Marketing),” “Where’s the Business?” and “The Well-Networked Writer,” this book touches on all the fundamentals of freelance copywriting while maintaining the spunk and attitude often lacking in the average guidebook.

I have to admit I was quite skeptical about “commercial” freelancing when I first started reading The Well-Fed Writer. However, Bowerman’s no-nonsense, practical advice convinced me to reconsider its benefits. Although he admits that copywriting is not always as creatively fulfilling as writing, say, a feature piece, the truth is, oftentimes other forms of writing can’t pay the bills well as copywriting can. Says Bowerman: “Here’s the trade-off in our field: You write what others want, not what you want. . . . I’ve had plenty of fun interesting and creative projects over the years. That also happened to pay very well.”

While we’re on the subject of money—one of the things I liked most about this book was Bowerman’s straight talk on how much to charge and getting paid:

“Sure, many clients think $50 an hour is too much to pay even a pro, but there are also plenty who won’t flinch at $125 an hour. And I’m working for a bunch of them. . . . When starting out, maybe you work for those only willing to pay less, in order to make a few bucks, learn the ropes, and build your book. Fine. But, at some point, you need to move on and make room for those willing to pay more. And they’re out there.”

Bowerman wants very much for writers to be paid what they’re worth in a marketplace that doesn’t always offer that (though it absolutely should!). His instructions for negotiating, pricing and proposal writing are lucid and empowering. Better yet, near the end of the book, he lays out the top skills that can increase your paycheck.

But how does one find and develop relationships with businesses that’ll pay well and keep returning to you for writing projects? The Well-Fed Writer offers a plethora of unique ideas of places to sell your writing—and tried and true marketing tactics for getting potential clients to notice you. Whether it’s a step-by-step guide to direct mail or notes on networking, this book provides the tools for an aggressive business plan that will heed results.

In The Well-Fed Writer, Bowerman identifies key traits editors and clients look for, making you stand out from the crowd. And, believe it or not, writing talents, albeit important, aren’t the only trait that keeps clients coming back.

What’s the top trait businesses look for in freelance copywriters?

Accountability. You can read more about how to put your best foot forward in professional situations in chapters 2, 7 and 13 of The Well-Fed Writer.

Another great feature of this book are the many testimonials the author interjects amongst his text. These real-life stories reinforce the information they accompany, adding other voices to the conversation on freelance copywriting. If you’re interested in learning more about real-life successes, you’re in luck—there’s an entire index dedicated to them, and one of these stories (or more!) may provide the spark of encouragement you need to turn your weak cash flow into gold.

Additional gems inside The Well-Fed Writer include a terrific cold-calling script for those for whom this sort of outreach is mildly terrifying and an entire chapter dedicated to creating the resume/business card of today—your own website.

For those of you still rockin’ the cube from 9-5, check out Bowerman’s chapter “Full-Time Dream, Part-Time Reality.” There’s a great story in there about a man who built his business during his off-hours. No more excuses, eh?

Whether you’re old or new to the freelance scene,  Bowerman’s book is worth a read, better yet, while you’re at it, visit his website and see for yourself. This resource may be just what you need to jumpstart your writing career from mediocre to amazing.

by Joe Wallace

An espresso machine as a business resource? Not directly, but yes. I can think of two recent examples of how sitting down with people over coffee has resulted in long-term value for my freelance work-even though those people have never paid me for my services. In fact, I did some work for at least one of my coffeeshop meetups for free just because they needed the help at a crucial time.

Let’s examine this idea in a different way–one that seems totally obvious to some, but will come as a revelation to others simply because it’s easy to lose sight of this stuff in the frenzy to get things done day-in and day out on the freelance front lines.

Everybody loves social media for freelance work. You can find jobs, make new connections, catch up with old friends and even old clients via Facebook, Twitter, Flickr, you name it. Social media is awesome.

But the key word in the phrase “social media” is the word SOCIAL.

With that in mind, my secret freelance business resources include the in-person meetup, the phone call followup to e-mail discussions about freelance projects, ad sales for FZ, planning for the future, you name it.

When I think about making connections with people, I try to find ways to use my tried-and-true social media resources in ways that bring me in actual personal contact with people. Facebook is great for this–the local writer’s group is an obvious resource for the freelance writer. But what about using Facebook Marketplace to advertise your services? Or your latest e-book? It’s currently an under-utilized tool for freelancers.

Twitter can be used to spur impromptu meetups in the local area if you’ve got a circle of followers in your zip code. What could be better than a freelance writing group that formed spontaneously through existing social media connections?

The idea of social media is wonderful, as long as there’s some social interaction to go along with the online discussions. Every time I leave the house to be social, without the media, I find it has lasting benefits–sometimes they’re financial, other times they’re about PR, and some are just about meeting good people…but they all have a positive effect on what I do for a living.

This post is sponsored by FiledBy – where authors can claim their free website and build their online marketing platform.

Tax time is right around the corner, and if you’re anything like us, you’re still trying to assemble your paperwork and get your financial house in order to make this year’s freelance tax filing ordeal work as painlessly (hah) as possible. That’s why we direct you to the most important source of wisdom for 2009 taxes ever--the IRS official site itself.

Freelancers, do not be afraid to learn the arcane rules governing self-employed filers. Husband and wife freelance teams, do you know whether you must file as a partnership or as a sole proprietorship? What about knowing the difference between an employee and an independent contractor?

The IRS small business/self-employed FAQ section answers these questions and many more. If you’re still scratching your head over issues such as your limits for deductible meals during business travel such as your travel writing trips or a weekend outing for a writing conference, this site is definitely one you need to know well.

The IRS has a reputation for being mysterious, unreasonable, and downright Byzantine in its rules and regulations that govern our work; I suggest that it’s a simple lack of knowledge in some cases that trips up the up and coming freelancer. It’s not so hard to grasp, for example, that you can create a small company without a tax ID number—if you have no employees, excise or pension plan tax returns, you can use your Social Security number instead. It’s there in black and white, all you have to do is look it up. And that’s the way much of the information for self-employed people is presented on the IRS official site–simple English.

Don’t be intimidated by what you think you know about the IRS. Read the rules for yourself and then decide if you still need to pay a tax pro to help sort you out. You might be surprised at how quickly you grasp some of the finer points. Don’t hesitate to go to the tax professionals if you feel in over your head–but at least give yourself a chance to become familiar with the rules first.

This freelance resources post is sponsored by FiledBy – where authors can claim their free website and build their online marketing platform.

I have a set of unusual resources I like to use to keep pushing my freelance career forward. A lot of them are things I use to keep tabs on the next big thing, some of them are related to finding freelance jobs, and some of them are about the craft of writing. In no particular order, here are my favorite freelance resources:

Google. Not the search engine, which I use for research, but all the other features. I give my clients access to my work via Google Documents instead of e-mailing attachments, I use Google Alerts to keep me posted when people are reposting or otherwise discussing my writing, and I like to keep track of how my blogs are doing via Google Analytics.

Craigslist. I never use Craigslist to look for freelance work, but I do use it to look for deals on office equipment and other things I should be spending money on to further the business. Sometimes I use Craigslist to hunt for new advertisers for Freelance-Zone.com, too—a company advertising jobs for freelancers on Craigslist is one I probably want to get to know better.

Wired.com. Some people read Darren Rowse to take the pulse of the pro blog world, but I do my own research a bit differently. I like the info Darren Rowse puts out, but I find that information to be far more valuable when coupled with reportage coming from and intended for techies and word nerds not necessarily involved in the pro blogger side of things. Call it triangulation of information–I like to find the sweet spot in today’s fad-driven marketplace by using a combination of intel from a variety of sources.

Small, unknown blogs. There’s nothing more valuable to me than reading the perspective of a new freelancer, pro blogger, or other creative just starting out in the business. A fresh set of eyes on old problems often reveals plenty of new insight. When it doesn’t, you’ve had a good laugh.

Marketplace. I listen to American Public Media’s daily finance report on my Chicago NPR station, and in the two years it’s been quite valuable to be as a freelancer. Financial literacy as a self-employed creative–especially when you’re successful enough to worry about changing income tax brackets and other problems related to cash flow issues–is NOT an optional pursuit. If you want to be a successful freelancer, you have to be aware of your finances, the issues that affect them, even the ones that don’t seem to hit close to home–the collapse of Lehman Brothers, for example–but ultimately DO change the landscape for you as a self-employed business person.

I suppose I should throw a freelance gig-related resource in here. Part of the secret to my own personal freelance success has had much to do with networking, being creatively diverse, and not putting all my eggs in one basket. That’s one of the reasons why I’m a big believer in creative temp agencies like Artisan Creative. Creative temp and placement agencies are not for everyone–they don’t take all comers and your creative chops are only one part of the picture. But if you’re skilled, you’re a people person who can work as part of a team, and you bring an optimistic attitude to the table, a creative temp agency is a great addition to your list of freelance job options.

When it comes to doing the job hunt on your own, I strongly recommend scoping out the Careers and About Us section of any media website you run across. Going directly to the source has been a very productive strategy for me, and while I can’t knock the job sites for passing on the latest details on current gigs, my own personal experience has been better when I take the direct approach. Your own results may vary.

Many sites have lists of their favorite resources, but most of the lists I read are aimed towards other freelancers. I’m much more interested in what freelance writers consider their most valuable, specifically “for them” online resources. So I’m conducting this little poll, held in our comments section. Please feel free to chime in with your personal favorites.

My own personal favorites include Google Trends, which can be a huge help when looking for timely and relevant topics on the web. It you’re pitching queries to web-based publications, it helps to be on top of the latest and hottest stuff. Another great resource I use–especially when I write blog and Twitter posts–is Topix.com. I like to pull relevant headlines and stuff them into posts where it counts. A recent example—I found contradictory headlines on the economy (”Sales Drop In April” vs. “Consumers Splurge”) and made a nice bit of hay out of that.

What are YOUR favorite resources?

To begin with, DAMN. A list of 100 books is pretty ambitious, and the fact that this collection is well organized into lists by category makes this my new favorite collection of resources. Inkthinker.com hasn’t been on my radar until now, but here’s a site worth watching. Kristen King has a very impressive, highly detailed blog going here, well worth a busy freelancer’s time.

Of all the books on King’s top 100 list, Website Marketing Makeover is the one I’m most tempted to pick up on her recommendation alone. Most writing-related sites (including FZ) could use a refresher course on this stuff. Other good entries on her list include The Well-Fred Writer and a sequel to this great book I was unaware of til now, thanks to Kristen. I have no idea where King finds the time to do a top 100, but I am very glad she did as there’s plenty to keep you busy here.  Recommended.

Absolute Write has been a favorite of mine since the earliest of my early freelancing days. I’ve used it for everything from networking to hiring, and the site continues to be a relevant, entertaining place. Especially for new writers–if you are just getting started in the biz, you could do your career a world of good by becoming a regular there.

Don’t ask me how this one escaped my attention all this time, but I finally stumbled on Editors Only. This is a print publication with a high subscription price, and I haven’t read the print mag so I can’t vouch for the contents. In today’s market, the EO business model seems risky to me, but if they’ve got a following I say more power to ‘em.

What most FZ readers will like this site for is the classifieds section. There is a help wanted section AND a professional services section and you can post to it for free. Newcomers to freelancing take note, I strongly suggest reading the other ads before you decide to post. This classified section is full of credentialed professionals, and if you’re short on published clips and experience, do yourself a favor and look longingly at this one, but wait until you have a stronger resume before posting. The heavy-hitters on this site are tough for a newcomer to compete with.

Then I realized that many others probably thought the same thing, but these journalism events can be quite a boon for a smart freelancer. What’s the last thing you’d expect to find at an event where the sole purpose is to help PR and marketing people better understand and connect with the media?

How about a bunch of booths set up by companies that use freelancers for their articles, web content and feature pieces? Naturally, these booths were set up to market the services rather than find new writers, but you can see where a huge networking opportunity exists. Never underestimate the power of your local chamber of commerce events, journalism and PR organizations and other groups that **seem** to have little to do with your needs as a freelancer. I talked to three different reps from companies all actively seeking writers, and the consensus is naturally “We’re not looking for writers. We’re looking for GOOD writers.”

These companies offer you a chance to write at levels beyond web content sites and SEO marketing gigs beginners often wind up using to further their career, and if you are reaching the point in your freelance writing work where you feel the need to move to the next level of pay, responsibility and quality in your assignments, these are the people you’ll want to connect with.  Check the web for the next media-related event near you or a chamber of commerce meet and greet. You may be surprised at what you find.

I used to write and talk in analogies…a LOT. Now, analogies feel like a pretty tired as a way of explaining things, but I’ll resort to one here because Dave Navarro’s Rock Your Day really does feel like a quad espresso injected directly into a vein.

This motivational site has a LOT going for it, and in particular Navarro’s willingness to buy and try books by other freelancers with sensational-sounding claims and try them out to see if they give the results they claim.  Check out The Freelance Smackdown and see what I mean. You will feel at least slightly more caffeinated just reading this blog, or I’ll eat my hat.

I found this site courtesy of Freelance Folder, where Navarro has a guest post called Three Uncomfortable Ways to Make More Money as a Freelancer. Nice work…