While browsing Freelance Switch I ran across this post discussing five ways NOT to use social media in your freelance work.
Melanie Brooks writes, “Facebook and Twitter are different beasts. For marketing purposes, your Facebook status update should be updated a few times a day, max. Tweets should be used more frequently. If you tie them together you run the risk of annoying your Facebook followers with too much information; you don’t want to alienate your followers…”
To which I would like to add that I tried an experiment on Facebook and came up with quantifiable (to me) results that bear this out.
I decided to see what the tolerance is for daily posts on Facebook on a page which requires “likes”. Since liking a FB page is totally voluntary, and the users can opt out at any time, I figured paying attention to how many people liked a page versus how many dropped it based on the frequency of posts would be something valuable to know.
The page I was using had an average of a new “like” every two or three days.
I had been posting four or five times per day, and I noticed that for every two or three followers, I would lose one or two in a few days or a week. I decided to dial it down to three to four times a day, and noticed that the numbers leveling out a bit. The light had come on–there was still a two steps forward, one step back element going on.
Next, I played with posting three times a day but posting within the typical eight hour work day. No real change here. I didn’t start seeing a steady increase in numbers until I spaced three posts a day out to about six or seven hours between each post. I post around 5:30 AM, again at around 1 or 2PM, and once more at 9Pm.
THAT schedule has earned steady upward numbers with few, if any, ditching the page once it’s been liked. Is it a magic formula? No, you still have to have relevant, engaging content, but it is a system that certainly has worked for me–and one I now use as a default with new clients when appropriate. Naturally, you have to watch your audience on each individual account and pay attention to the nuances.
But if you’re looking for a posting schedule that seems to work, you could do a lot worse than starting off with that.
Joe Wallace is a freelance editor, writer, and social media manager for companies including Bank Administration Institute, VALoans.com and MilitaryHub.com. He is currently editing a book on voice acting and recently finished editing a video game script for military accuracy, jargon and American idiom usage. Contact him: jwallace (at) freelance-zone (dotcom).