Wired.com has a section called the How-To Wiki. On January 10, 2010 an entry called Internet Article Marketing showed up there, detailing how you can market your blog by creating articles and posting them in places like Squidoo and Associated Content.

The idea is simple; put an article with a one-way link back to your low-ranked site from a higher ranked site and you can earn yourself more Google clout in the process. That potentially means better placement in search results.

This is nothing new, blog-for-money how-to sites like the Green Ninja talk about this stuff all the time.

What IS new is that the practice has finally crept into the mainstream with Wired letting the cat out of the bag.

What this tells me is that it’s entirely possible that “Internet article marketing” days are numbered. I have nothing concrete to base this on, just a hunch that those who don’t change their game in 2010 will end up on the losing team in the end.

Google has this funny habit of modifying itself to stay a step ahead of the masses. When certain “tolerated” practices became more widely used, Google just mutated and made those practices “sandbox” worthy. (As in, do those things and Google will probably dump your site at the bottom of the search rankings.)

Continue reading Content Marketing: Here’s a Cat, and Here’s the Bag →