Strange things are going on in the e-book industry. Amazon had been selling Kindle versions of best-selling titles for what I call freelance e-book prices–9.99 per download–which could be seen as a great equalizer for the whole industry, or a potential game changer in the wrong direction for anybody interested in marketing their own e-books.
After all, if you can get a Stephen King downloadable book for a tenner, why should Joe Blow Unknown be able to charge the same amount for HIS book about writing and get away with it? Or so the logic goes. I don’t subscribe to that concept myself, I think it’s more about effective marketing and having a good product.
But that’s not the point.
Amazon got into a little shouting match with publishers MacMillan and now Rupert Murdoch’s HarperCollins, who both demand Amazon stop selling their Kindle titles for 9.99. Continue reading The Book Wars