No, he doesn’t. But that headline serves two purposes—the first is it definitely grabs your attention. Even if it’s just for a moment. The second is, for better or worse this headline will be scooped up by Google and will give yours truly a lot more clicks.
Am I suggesting that you put misleading information into your blog headlines? HELL NO. What I am suggestion is that people don’t put enough though into those headlines. They don’t realize that Google latches on to keywords–especially those found in headlines–and may give your next blog entry higher placement if you use Google-friendly buzzwords such as “freelance rates” or “freelance jobs”.
Headlines can be a very powerful way to attract more clicks if you structure them correctly. Notice that my bogus Barack Obama headline leads with the most Googleable word in the string. “Barack Obama” is very hot right now, so I capitalized on that to pull add SEO value to the headline. “Blog” can also be a hot Google word depending on what you use it with. In my case, the usage is weak because I don’t tie the word “blog” in with anything else, so I lose points for that.
Headlines can be your best friend depending on the topic you’re writing about…when you write them, think GOOGLE.