Hot Jobs: Community Manager

By Amanda Smyth Connorherding-cats

One of the hot new jobs popping up for 2011 is the position of community manager. Online community managers carry four main responsibilities:

1. They serve as the online brand ambassadorĀ  and work to establish and cultivate communities of users and members. They often serve as the voice of the community, as well as the liaison between the community and the corporation.

2. They track analytics and report back on what marketing and social media strategies are working and what’s not working.

3. They develop communications plans based on customer feedback to better serve the community, while educating other departments, like PR, marketing and social media, on how better to reach said community.

4. They develop content for specific sites to engage the community and keep them coming back for more.

Why should you befriend your local online community manager? #4 on the list above is “develop content.” That’s where freelancers become invaluable to a good community manager. One CM may be responsible for several sites and audiences. It’s rare that one CM would be solely responsible for all of the content creation, thus, it falls on their shoulders to hire the best freelancers and bloggers to assist in creating articles, site copy, blog posts, etc. And if you have some knowledge of SEO practices, you become even MORE invaluable to a CM.

So put out your networking feelers and see who in your mental rolodex might provide an “in” to a CM in need of great writers, like yourselves.

Amanda Smyth Connor has managed online communities and nationwide marketing campaigns for several start-up andĀ  Fortune 500 companies, and has been an editor for more years than she can remember.

2 thoughts on “Hot Jobs: Community Manager”

  1. Great post, and you’re right, this is the growing position in today’s world. Just to add to this, there’s also a weekly Twitter chat on the subject Wednesdays at 2PM under the hashtag #cmgrchat, where community managers from around the country get together to discuss issues they deal with, one of them being having to try to keep up with the content while also reaching out to the online community. You hit this one on the head.

  2. Thanks for the hot tip, Mitch! I’ll tune in to that chat ASAP! CMs are a great “in” that freelancers may not know about.

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