Books about Freelancing

Joe Wallace Vinyl Collector and authorby Joe Wallace

There seem to be quite a lot of books about freelancing. A quick look at Amazon.com shows a number of titles, some of which seem dangerously close to being outdated judging by dates alone. Why do I say that? Because things change so much in this electronic age that the book in 2008 or even 2010 that seemed relevant and on-target is quickly dated by the types of social media platforms and fads used to network, the always-shifting challenges when it comes to the quality and availability of freelance work, etc.

There are two basic types of books on the freelance lifestyle. One I personally have no use for–the ones with titles like, “How To Make Bizillions of Dollars In Freelancing” and “90 Days to Quitting Your Day Job Forever And Ever Amen Because You’re a Hotshot Freelancer Now”. Sure, saying there are only two basic types is a massive generalization, but a quick look at the books out there does tend to make one believe that generalization has legs. Or at least is growing them rather quickly.

The OTHER type of book about freelancing is far more valuable. These are the books with titles like, “How I Went From Being a Day Job Zombie To A Full Time Freelance Superstar”.

See the difference? One type of book is stopping just short of claiming it can help turn YOU into a full time freelancer in 90 days or less (or whatever), the other type is explaining “How I Did It”.

The value in the second type of book? There are NO PROMISES IMPLIED. Unlike the first kind where there’s the implication that if you just follow the magic formula, success can be yours. These selling points are fairly misleading even when they don’t set out to be; “How I Did It” is far more valuable, honest, and worthy of your hard-earned book buying dollars.

Sure, many will disagree. Some will tell me not to judge a book by its cover. But I’m NOT, I’m judging it by the title and any promises implied therein. Maybe it’s even more shallow to judge a book by its title…but I believe in the old idea about truth in advertising. And if your book’s title isn’t “ad one” for your work, what is?

–Joe Wallace

Joe Wallace sells vinyl on the internet, writes articles about personal finance and veterans issues, edits book manuscripts, and is an audio professional specializing in field recording, post production, and sound effects. Contact him: jwallace@freelance-zone.com

Continuing Education For The Writer

by Catherine L. Tully

Catherine L. TullyAlthough freelance writers are self-employed and don’t have to take continuing education courses as part of the job–I’m going to argue that it is still a good idea. It never hurts to expand your knowledge base and it is always helpful to network a bit.

What type of class? Well, now that is entirely up to you. You can take something to enhance a strength you have (for example, if you are a fab blogger you might want to take an advanced WordPress class) – or you can brush up on an area where you are weak (perhaps using Photoshop or learning basic HTML skills?). It isn’t going to hurt you, and it certainly can help.

I would also recommend talking with your accountant to see if you can write off the cost of such a class, plus any materials that you buy for it.

Here are some places you can look for classes that might be useful:

  • Your local park district or community center
  • An area community college
  • Recreation centers
  • The library

As for ideas on what to take? There are plenty of things to choose from. Here are some that I would think could be of use to writers in the digital age:

  • Photoshop
  • Adobe Acrobat
  • Basic investing (to plan for your finances in the future)
  • MS Word
  • MS Excel
  • WordPress
  • Grammar refreshers
  • An advanced writing course
  • A fiction writing class

There are many other choices–just grab a catalogue from one of the area facilities and flip through to see what is offered in your community.

Many professionals in many different career fields take continuing education classes to expand their knowledge base and stay sharp. Why should we be any different?

Have you ever taken a class to enrich your writing life? If so, we’d love to hear about it!

Studying at the University of YouTube

YouTubeLogoA few months ago, I, a freelance writer and publication layout artist, was contracted to make a series of videos. Of course I was thrilled and my imagination went wild with creative possibilities, but as with many projects, dreaming is easier than doing.

In the past, I’d only worked with Windows MovieMaker to produce rather simplistic videos, but for this project, I would have to step up my game. I soon discovered that I was already in possession of Adobe Premiere, one of the best video editing software programs on the market. Unbeknownst to me, it had come bundled with my copy of Adobe Creative Suite. The bad news was that I had absolutely no idea how to use it; and being such a highly technical, professional-grade program, it’s neither user-friendly nor intuitive. With Adobe Premiere, you gotta know what you’re doing from the get-go.

For the first few days, I futzed around with the help files, but to no avail. Sure, they provided the basics for getting started, but for the kinds of bells and whistles I wanted in my videos, they were an exasperating labyrinth.

Just about the time I’d decided to lower the bar and revert to my old friend Windows MovieMaker, on a whim it occurred to me to see what YouTube might have to offer in the way of tutorials.

Gadzooks!…I’d hit the Motherlode! On my first try, with a few well-chosen keywords, I discovered top-notch tutorials on every technique I would need to make my video vision a reality, not to  mention a few nifty little tricks along the way.

Just out of curiosity, I began exploring tutorials on other software programs that a freelancer might need. What I found was a seemingly endless array of video lessons on every task and topic imaginable:

Need to learn how to do a mail merge in MS Word?

Want to sharpen your advanced Excel skills?

Like to find out how to add eye-popping special effects to a digital image in PhotoShop?

Thinking of starting a blog on WordPress?

Fancy a professional Facebook page for your freelancing services?

Crave a makeover for your website?

Then head for the University of YouTube. It’s not just for goofy fratboys anymore.

CelesteHeiterFZBioCeleste Heiter is the author of Turn Your PC into a Lean Mean Freelancing Machine, the creator of the LoveBites Cookbook Series for Kindle Fire, and the author of Potty Pals , a potty-training book for children. She has also written ten books published by ThingsAsian Press; and spent eight years posting her recipes, food photographs, and film reviews on ChopstickCinema .

Visit her website, and her Amazon Author Page.

Good Blogging Habits

438223_86537119by Catherine L. Tully

If you blog, there are a number of “good habits” that you can cultivate. As with any type of writing, getting into a regular groove and doing simple maintenance tasks can be a great help. Today we’re going to talk about a few of these…

Hook up social media

If you haven’t already done this, it’s worth investing a few moments. Get your blog together with your social media accounts by either utilizing a site like Twitterfeed (which also hooks you up with LinkedIn and Facebook), or install a social media plugin. Social media is a great funnel for more readers and it gets more eyes on your words. You can’t afford to be without this.

Check periodically to make sure your content is indeed being fed to the social media sites. The nice part about this is that it is a “habit” that you don’t even have to worry about much once you set it up!

Update your plugins

If you have plugins installed, be sure to update them when you are notified there is an update ready. This helps to insure everything will work properly. Here’s more info on that.

Be social

Don’t forget that blogging is a form of social media. Keep the “social” in there by taking the time to comment on other blogs regularly. It’s a good Karma thing. 🙂

Google your blog

I’ve seen my posts turn up in crazy places–some good–some not so good. Keep an eye on what is going on with your blog content by checking the web here and there for your stuff.

Update things periodically

Freshen up your bio, update your copyright and make sure your navigation links are working. Schedule in some time to just make sure things are current and working. Think of it as “light housekeeping”.

Back it all up

I can’t emphasize this enough. Back up your site regularly. Make it a weekly or monthly thing and put it on your calendar. Here’s a primer for WordPress users. Here’s one for Blogger users.

Do you have anything to add to this list?

What You Can Learn About Freelancing From Vinyl Records

Josie and the Pussycatsby Joe Wallace

When I am not freelancing, I sell vinyl records on Etsy, Discogs.com, and on my vinyl blog Turntabling. Vinyl records is a passion of mine and also an additional revenue stream for me, helping me stay in business as a freelancer and remain generally self-employed.

Believe it or not, the two worlds have a LOT in common. The whole reason I turned to vinyl in the first place, years ago, was because of the freelancer’s need for diverse income sources. Clients come, clients go. Some pay on time, some never do.

So diversifying the income portfolio, as it were, is a must–you want to eat every day? Make sure you have three or more checks arriving at various times in the month. Save up a cushion to deflect the problems created by those late-payers. That’s the message the freelance life has consistently given me since I started in 2002.

But the most fascinating things I’ve learned about freelancing from vinyl records can really be summed up by that Josie and the Pussycats vinyl record you see here. Look at this thing! You probably laughed when you spotted it, right? But here’s a fascinating little piece of data–that record is, at the time of this writing, up for sale on Ebay (not by me) for TWO HUNDRED DOLLARS.

It’s sealed, very hard to find, and somebody might actually pay that $200 to get it. MAYBE NOT–but there’s actually a chance, because of that tricky combination of nostalgia, impulse buying, and the near-eternal appeal of vinyl records for some.

The lessons I take away from this for the freelance life? Pretty simple but very important:

1. Like the vinyl record, your services are worth what people are willing to pay for them. I have been paid $200 an hour or more for my work. I’ve given it away for free, I’ve bartered, I’ve cut people deals. But at the end of the day, you get paid because a client was willing to pay and you were willing to do the work. It can be counter-productive–at least for me–to view freelance work in terms of fixed, unchanging price tags.

2. There is a market for expensive services, and it’s harder to find. In the vinyl market, I have customers willing to pay large dollars for rare, near impossible-to-find records. But I have just as many who simply want good, decently priced vinyl they don’t have to scour the earth to purchase. Balancing the high-paying hard-to-find commodities with lower-priced volume income is key. When it comes to my writing work, some writing has much greater inherent value, and therefore costs more. Some is intended to keep Google’s attention focused properly through steady posting and dependable content. This lower-priced work is not the same research-intensive stuff as the high-priced material, not should there be an expectation that it be anything more than what it is.

3. Go where the market is. I’ve tried selling on Amazon, at fan conventions, on Etsy, eBay, Bonanza, and many other places. When one avenue isn’t working over time, I ditch it and move on to something else. If you’re pounding your head against the proverbial wall in one area of your freelance career, it may be time to look elsewhere for better results. This is a notion that has served me very well since 2002.

There’s more, there’s SO much more…but the last lesson I can impart from my experience selling and collecting vinyl records is knowing when you’re in danger of overstaying your welcome.

Joe Wallace sells vinyl records, writes about military issues and finance, and runs several blogs and social media concerns. Since 2002, he’s written for acres for magazines and the Internet. His credits include American Fitness, Indie Slate, HorrorHound Magazine, and is one of the many essayists featured in a forthcoming book about obscure and under-appreciated horror films. You can reach him by email at jwallace242 @ gmail.

Lo-Cal Snacks For The Writer

by Catherine L. Tully

laughing cowDo you sit a lot? Find the weight creeping on – even though you try to get a walk in now and then?

Let’s face it. Writing isn’t exactly a recipe for losing those pounds. Research, writing and revising take time, and that time is spent in a chair. This means less exercise, and ultimately, a diet reality check.

Even so, there are some healthy snacks you can indulge in that won’t add up to a big gain in girth. Here are my go-to faves. Feel free to share yours in the comments section. I’d love to find a few new ones!

  • Microwave popcorn. Get the 100 calorie bags and use spray butter. It’s delicious. And popcorn is a whole grain. Seriously.
  • Blueberries. Full of antioxidants and darn tasty too. You can eat a whole lot of these without adding up to anything calorie-wise.
  • Cucumber tomato salad. Chop each veggie and add Paul Newman’s Light Balsamic Vinaigrette. Simply delicious!
  • Laughing Cow cheese. It’s not funny. It’s true! This stuff is tasty and not too crazy calorie-wise for cheese. Spread on a few crackers and it will hold you for a while.
  • Coke Zero. This is so much better than diet Coke. Try it with a big slice of lemon and see if it doesn’t satisfy your sweet tooth for a while. You’ll see…

OK writers…what do you have for me? 🙂

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