All posts by Diane Holmes

Your Author Brand: What Do You Want People To Say Behind Your Back?

by Diane Holmes, Marketing-Zone: Marketing Yourself and Your Book

This is the seventh in a series on Author Branding. Previous articles include:
1. Author Branding vs. an Army of Writers
2. The Author’s Branding Manifesto
3. The Gleam in Your Author Brand (Brand Building Technique #1)
4. Storytelling Your Author Brand (Brand Building Technique #2)
5. Yes, Your Book Is Part of Your Brand (part 1) (Brand Building Technique #3)
6. Yes, Your Book Is Part of Your Brand (part 2) (Brand Building Technique #4)

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Your Reputation

When you consider your brand as an author, you’re participating in creating the story of your career and how you interact with your readers.

reputation

If you could be in the room with every reader, every time they thought about you and your books, then branding would be easy.  But readers think about you even when you’re not really there.  Such is the magic of the author-reader experience: your words go out into the world on their own.

-Chris Garrett, Work on Your Branding

Simply put, the largest and most important aspect of your brand is your reputation.

Famously, whatever is said about you when you are not in the room….

What do you want people to think about you? What do you want people to say about you?

In this series, we’ve been looking at ways to uncover what you want your brand to be, and how you want your reader to think about you as an author beyond one single book.  You’re starting to come up with ideas, but now you need to look critically at what you’ve identified.

It’s at this point that your brand can really fail to serve you, because while you’ve come up with things that are true, you may not have come up with what you’re actually communicating to your readers or what differentiates you from other authors, other books, and other reading experiences.

So, let’s look at your reputation.

Brand Building Technique #5 – Reputation Assessment

For each of the following groups, ask two questions:

1. What is your reputation right now? (What they say about you and your work when you’re not standing there in front of them.)

2.  What do you want your reputation to be in the future?

  • Readers
  • Fellow Writers (in your genre and outside your genres, new authors as well as authors you’ve admired for years)
  • Industry Pros
  • Booksellers and Librarians
  • Reviewers
  • Media & Speaking Outlets

Do you have as lot of blanks?  That’s important to know.

Over the next few weeks, we’ll be pulling together all the Author Branding concepts discussed so far, looking at real Author Brands out there, and testing them to see if they actually work.

One of the biggest questions when it comes to Author Branding is what makes an Author Brand “road worthy” and what causes a brand to fall short?

Here’s a sneak peak at the criteria we’ll be using:

  • Original
  • Relatable
  • Long Term
  • Mythic
  • Punchy
  • Emotional
  • Authentic
  • Effective
  • Strong (able to support the weight of a career and reader interest)
  • Able to capture lightning in a bottle

See you then!

Diane Holmes Crop 1Diane writes two columns for Freelance-Zone: Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

She’s the Founder and Chief Alchemist of Pitch University – “Learn to pitch your book from the AGENTS and EDITORS who make their living at it. Learn. Pitch. Sell.”

You Can’t Look Away: Pacing & The Riveting Story

Fiction-Zone: Leaps in Fiction Mastery by Diane Holmes

My eyes!  My eyes!

How does great pacing so capture the reader’s attention that you can’t look away… even if you really don’t want to see what happens next? (It’s baaaaaad!  I can’t look away!)

scared-300x279

Through every specific techniques, that’s how.

First, let’s talk about what the word riveting really means to the reader.  I believe a reader can only be riveted at the scene level, by action (including dialog) unfolding in real time.

When a reader is riveted, she’s captured by the story, hooked in a way that keeps her turning pages to see—not how the story will end—but what’s on the very next page.

The reader may be shocked at what happened in past scenes and worried about future outcomes, but to be riveted by a story requires that the current scene fully capture the reader’s attention RIGHT NOW. This holds for both stories that have a more languid pace and stories with a high-thrill, fast pace.

Riveting Techniques

1) Keep your characters off balance.

When characters interact with each other (or with the plot), it can be compared to dancing. There are steps that make sense, responses that are expected.  He says something, she makes a logical reply.  She does something, he counters.

The biggest trick to creating riveting fiction is to stop taking the expected next dance step.  Keep your characters and reader slightly off balance at all times in a way that is provocative, unexpected, and unscripted, yet totally believable and serves the story you’re telling.

If your character says to someone, “Good morning,” the boring response is an expected reply. Readers can skip that.  Instead, make the reply un-skip-able.

Possible replies to keep the scene off balance:

  • “Don’t you start with me!”
  • “You only say that because you like pain and suffering.”
  • “You’re fired.”

Another example: If your character is holding divorce papers and approaching her husband, you expect that she’ll say she has the papers and hold them out.  He’ll probably be pissed off or sad or remorseful.  It will be a standard scene we’ve seen hundreds of times before.

Let’s look at off-balance alternatives:

  • She puts the papers away and never mentions them.
  • She turns away from her husband, walks over to the woman she knows he’s seeing, and gives the papers to her.
  • She shows him the papers and says, “Do you think these will hold up?  After all, I know this isn’t your real name, is it?”

2) Make it clear that the very next word, the very next action matters.

How?

  • By showing that your characters are paying attention. They’re worried.  They’re relying on what’s happening now to make choices and guidetheir  responses.
  • By focusing the scene–what’s actually being discussed or what’s happening–on a key puzzle piece that belongs to the picture of your plot.

3) Focus on the fascinating stuff.

Even mundane details can be fascinating in the hands of an adept writer.  So this isn’t about leaving out the small, rich details that make scenes authentic.

Fascinating stuff is the stuff that readers want to know more about because the detail creates a powerful mental image, changes what they thought they knew, or gives them access to an unknown world.

4) Go somewhere important with your details.

If your details (dialog, action, prose) never ends up anywhere, if it’s just there for the sake of words, then your readers will feel tricked.  They thought you were telling a riveting story.  Instead, you were just chatting over coffee.  “Shooting the breeze,” as my Dad used to say.

Don’t put divorce papers in a story where the divorce actually doesn’t matter and the character doesn’t care.

Enough said.

And now for a few pacing questions to help you create riveting scenes. Continue reading You Can’t Look Away: Pacing & The Riveting Story

Yes, Your Book Is Part of Your Brand (part 2)

by Diane Holmes, Marketing-Zone: Marketing Yourself and Your Book

This is the sixth in a series on Author Branding. Previous articles include:
1. Author Branding vs. an Army of Writers
2. The Author’s Branding Manifesto
3. The Gleam in Your Author Brand (Brand Building Technique #1)
4. Storytelling Your Author Brand (Brand Building Technique #2)
5. Yes, Your Book Is Part of Your Brand (part 1) (Brand Building Technique #3)

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While YOU are your Author Brand, your book is an essential part of YOU.

Stack of books

In part one, we explored how to link your book to your personality, values, and story. In part two, we’ll look at how you and your reader are linked by a comment delight in genre, character, plot & prose.

Let’s face it, you’re building a brand because of your writing, to support your career.  And it’s a rather unique career, especially for fiction writers.  We write and write and write for the love of it, hoping that someday we can sell what we write.  We tend to love our books fiercely, because it’s just us against the world.

So, today let’s look at that thang we love, because what jazzes us most about our writing can also be part of our Brand.

Brand Building Technique #4: Linking Your Brand to Your Book’s Genre, Character, Plot, and Prose

For each book you’ve written, ask the following questions. (Like last time, omit any book that doesn’t have a plot or topic you’d write today. If it’s not part of your current or future career, it’s not part of your brand.)

Genre:

  • When you find yourself talking to someone who loves your genre as much as you do, what do you both agree makes that genre so great?
  • What books in your genre do you recommend the most to others?  What are the similarities between those books and your book?
  • What drives you nuts about your genre?  How do you address that in your own book?
  • What can you point to in your book that is a classic example of your genre?
  • What did you do that you’ve never seen done before in your genre?

Continue reading Yes, Your Book Is Part of Your Brand (part 2)

Pacing and the Thirst for Something Fresh (Blood Optional)

Fiction-Zone: Leaps in Fiction Mastery by Diane Holmes

Quick, think of a scene that has great pacing.  Got it?  Great.  Did you think of people fleeing for their lives?  Maybe a hero and villain fighting it out?  What about a car chase?

Okay, consider this: every scene, no matter how relaxed the characters, no matter how law abiding and ordinary the focus, can have great pacing.

InterestingIt’s easy to confuse the concept of pacing with action, because those are the examples we typically talk about. But you can have great pacing in any scene.  Just as any scene can sag (no matter how much blood is being spilled).

Think of the quiet books you’ve read.  The ones that were not driven by the need to solve a murder or stop the world from exploding.  How does something so “slow” capture our attention as readers? Something kept you turning pages. What was it?

Now think of the mind-numbing action scenes where it was one punch after another, so you skimmed over it.

Yeah, action can be boring.

New, Fresh, & Unexpected

The answer to both the quiet scene that works and the active scene that doesn’t is that good pacing requires something new, fresh, and unexpected be unfolding right before the readers eyes.

What does this mean?

As soon as your reader understands what’s happening, imagine her or him putting a checkmark by that paragraph. “Got it!” she says.

If your next paragraph is more of the same, no matter how interesting, your reader will put another checkmark and say, “Yeah, yeah, yeah, I got it.”  If the next paragraph is the same, the reader won’t even bother with a check mark. She’ll roll her eyes a bit, and say, “Get on with it.”

This “get on with it” response—this is pacing failure.

What you really want is a response like, “Oh, really!” or “Oh, my!” or “No way!”

If we are in a chase scene, chasing alone isn’t interesting enough to create good pacing.  The next paragraph of the chase must contain something new, fresh, and unexpected.

If the character is wounded and running for his life, the next paragraph cannot just be more of the character being wounded and running.  It must contain something fresh.

If the scene is about a mother and daughter talking about their day and how the mother is going to make dinner, the next paragraph needs to contain something fresh & unexpected, even if it’s “quiet.”

Behind scenes that work, even quiet scenes, is a framework built out of new information.

And now for a few pacing tips and tricks to bring something fresh to your scenes. Ask the following questions at the paragraph level,  the “unit of action” level, and the scene level. Continue reading Pacing and the Thirst for Something Fresh (Blood Optional)

Yes, Your Book Is Part of Your Brand (part 1)

by Diane Holmes, Marketing-Zone: Marketing Yourself and Your Book

This is the Fifth in a series on Author Branding. Previous articles include:
1. Author Branding vs. an Army of Writers
2. The Author’s Branding Manifesto
3. The Gleam in Your Author Brand (Brand Building Technique #1)
4. Storytelling Your Author Brand (Brand Building Technique #2)

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As we’ve been discussing, a company brand or an author brand is how you put yourself “out there” to another human. It’s all the things people know, feel, think, and experience about you. In fact, when someone defends you to another person, they are defending your BRAND.

What does this mean? It means your book is NOT your brand. Your Logo is NOT your brand. The color scheme on your website is NOT your brand.

Instead, as Roni Loren says, “Your brand should be YOU. Whoever that may be. Your book/genre is only a piece of that package.”

This is a really good talk on brand by Thunder::Tech.

Key Points:

  • Brand is a combination of Personality & Values.
  • Why is spending time on building your brand important? “You’re not always there to tell your story.”

One of the things that is “there” is your book. It’s not you. It’s not your brand. But it does speak to your brand. It’s a piece of information that generates a reaction from your reader.

So let’s look at how you can use your book to explore your Author Brand.

Brand Building Technique #3: Linking Your Book to Your Personality, Values, and Story

For each book you’ve written, ask the following questions. (Omit any book that doesn’t have a plot or topic you’d write today. If it’s not part of your current or future career, it’s not part of your brand.)

Personality:

  • What do readers think they know about your personality from reading this book?
  • Think about traits, skills, beliefs, and what they’d be expecting if they saw you in person.
  • How do your characters influence other characters?
  • Is the message that this is productive or not productive?
  • What are the details of the story world & setting?
  • The landscape of the character’s life?

Values:

  • What do readers think they know about your values from reading this book?
  • Look at the themes & issues explored in your book.
  • Think about morals, ethics, mottos, and sayings that seem “true” in your book.

Story:

  • What can the reader guess about your personal story from reading this book?
  • Think about the big events in the book, and also how your characters spend time in their downtime.
  • Take a look at the hopes and dreams of your characters.
  • What do they consider worthwhile?
  • What do they fight against? For?
  • How do your characters grow and change?
  • What are their passions and interests?
  • What are your characters overcoming?
  • What do they work hard to achieve?
  • What is their greatest regret? Greatest failure?

Jot down answers, then come back through and circle the answers that seem to apply to you.

What you’ve just done is identify the subtle information you’ve been giving the reader about you.  Look at this words.  Circle the ones that you’d like to be part of your brand.  This is key in understanding what you need to reinforce in your brand.

We’ll talk more about this in our next Marketing Zone installment: genre, character, plot & prose. These are the elements that delight both you and your reader. That delight is part 2 of how your book is part of your brand.

Diane Holmes Crop 1Diane writes two columns for Freelance-Zone: Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

She’s the Founder and Chief Alchemist of Pitch University – “Learn to pitch your book from the AGENTS and EDITORS who make their living at it. Learn. Pitch. Sell.”

How to Be a Pacing Genius

Fiction-Zone: Leaps in Fiction Mastery by Diane Holmes 

It’s interesting to talk to writers about pacing, because the answer you very often get is, “Write in shorter sentences!” 

This answer is the equivalent of answering the question, “How do you get a reader’s attention?” with the pithy reply, “Use a bigger font.”

Ah… gee, thanks.

Rambo

I’ve made it my mission over the last few years to gain deep insight into pacing–what works, what doesn’t, and why. (Hint: Always have a mission.  It keeps you looking young.)

9 Advanced Techniques in Pacing Your Novel (that you won’t hear anywhere else)

I’ve come up with a unique take on pacing, and in the following 9 Fiction-Zone articles, I’m going to share everything I know.

These 9 insights create a definition that radically changed how I view pacing in my own work.

Most people define pacing as “going faster.”  Here’s my definition:

Fresh &

Riveting

Stuff that Matters (consequences and emotions)

Happening in Real Time (even if it’s just learning about something)

That Causes Immediate Reaction

With an Unknown Outcome

That Changes the Game

For at Least One Character

And the Reader.

 

That Looks Obvious

Yeah, but it’s not.  Because there are tricks to each of the 9 elements.  It’s all comes down to…

  1. Perspective,
  2. Involvement,
  3. Scale, and
  4. Sincerity.

I’m going to show you how to apply these tricks and techniques to transform your stories.

Take the Pacing Test:

Think of the scene in your current manuscript that you believe has the best pacing…

–> Where would you rate this scene on a scale of 1 to 10, with 1 being “almost comatose” and 10 being “the best example of pacing ever!”

–> Do you think it has good pacing because of the scene events, your writing, or the meaning of the scene?

Bookmark this site, so you don’t miss the 9 Pacing Techniques.  And follow me on Twitter @pitchuniversity and FaceBook to be notified of the latest post.

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Diane Holmes Crop 1Diane writes two, alternating columns for Freelance-Zone: Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

She’s the Founder and Chief Alchemist of Pitch University – “Learn to pitch your book from the AGENTS and EDITORS who make their living at it.  Learn.  Pitch.  Sell.”