by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.
Change Your Marketing Mindset for 2013
How? So glad you asked. Take a look at these expertise-building options.
#1: Enchanting Your Prospects by Guy Kawasaki + 17 other FREE Marketing classes
Inbound Marketing University (IMU) is HubSpot’s free marketing training and certification program. IMU offers an online curriculum of 18 Internet marketing webinars taught by a faculty of top marketing experts.
#2: Derek Sivers: How to start a movement
People often feel assaulted by messages of selling. But people join movements and become part of the message. In 3 minutes, this TED Talk shows you how it’s done.
#3: The AMA’s Executive Guide to Social Media Success in 2012
You can choose this report plus any of the other 5 free ebooks/magazines by the American Marketing Association.
#4: Free Downloadable Webinar: The Power of Consumer to Consumer Recommendations
Womma (Word of Mouth Marketing Association) is a pretty awesome group. Their WOMMFest is coming up February 19th. And Womm-U is May 20-22, 2013.
These day’s there’s nothing more powerful than word-of-mouth (also called… consumer-to-consumer recommendations!)
#5: Help-A-Reporter Out (HARO) email list
Help educate others! This is a blast. Reporters need expert quotes. You could be that expert. Being seen as an expert is an rockin’ marketing strategy.
BONUS #1: CFC: Marketing Resources for Freelancers
BONUS #2: 101 Freelance Resources you can use today!
Diane writes two columns for Freelance-Zone: (1) Fiction-Zone: Leaps in Fiction Mastery and (2) Marketing-Zone: Marketing Yourself and Your Writing.