5 Strategies to Up Your Marketing Expertise (FREE classes, webinars, eBooks, and other goodies)

by Diane Holmes, (a) Chief Alchemist of Pitch University, (b) lover of learning, and (c) writer of fiction, non-fiction, and the occasional manifesto.

Change Your Marketing Mindset for 2013

How?  So glad you asked.  Take a look at these expertise-building options.

#1:  Enchanting Your Prospects by Guy Kawasaki + 17 other FREE Marketing classes

Inbound Marketing University (IMU) is HubSpot’s free marketing training and certification program. IMU offers an online curriculum of 18 Internet marketing webinars taught by a faculty of top marketing experts.

#2: Derek Sivers: How to start a movement

People often feel assaulted by messages of selling.  But people join movements and become part of the message.  In 3 minutes, this TED Talk shows you how it’s done.

#3: The AMA’s Executive Guide to Social Media Success in 2012

You can choose this report plus any of the other 5 free ebooks/magazines by the American Marketing Association.

#4: Free Downloadable Webinar: The Power of Consumer to Consumer Recommendations

Womma (Word of Mouth Marketing Association) is a pretty awesome group. Their WOMMFest is coming up February 19th. And Womm-U is May 20-22, 2013. 

These day’s there’s nothing more powerful than word-of-mouth (also called… consumer-to-consumer recommendations!)

#5: Help-A-Reporter Out (HARO) email list

Help educate others!  This is a blast. Reporters need expert quotes. You could be that expert. Being seen as an expert is an rockin’ marketing strategy.

BONUS #1: CFC: Marketing Resources for Freelancers
BONUS #2: 101 Freelance Resources you can use today!

clip_image001[4]Diane writes two columns for Freelance-Zone: (1) Fiction-Zone: Leaps in Fiction Mastery and (2) Marketing-Zone: Marketing Yourself and Your Writing.